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- Tasks: Lead and execute innovative brand content across various channels for TOPSHOP/TOPMAN.
- Company: ASOS is a global online fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development opportunities, flexible benefits, and 25 days paid leave.
- Why this job: Join a creative team at a renowned brand with a focus on innovation and customer engagement.
- Qualifications: Proven experience in content creation, social media management, and strong communication skills required.
- Other info: Work from our vibrant London HQ and be part of a dynamic, inclusive culture.
The predicted salary is between 36000 - 60000 £ per year.
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Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
THE ROLE
We are seeking a content marketing expert to plan, manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media and in-store activations. You will be develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands.
The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams.
What You\’ll Be Doing…
- Lead the planning and execution of all brand content initiatives across a wide range of channels.
- Ensuring branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN.
- Managing and allocating budgets ensuring spend aligns to key KPI-driving activity.
- Continuously monitoring and suggesting solutions for content at scale ensuring it exceeds performance metrics.
- Identifying emerging trends and technologies ensuring we are at the forefront of innovation and testing.
- Working with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.
Qualifications
Who we\’d like to meet…
- Proactive, creative and innovative with experience in developing brand messages through engaging content across a range of channels.
- Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms.
- Proficiency in social media management tools and video editing software.
- Understanding of social media algorithms and best practices.
- Track record of analysing and evaluating content performance.
- Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals.
Additional Information
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Industries
Retail Apparel and Fashion
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Brand Content Manager - Topshop/Topman employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Content Manager - Topshop/Topman
✨Tip Number 1
Familiarise yourself with the TOPSHOP and TOPMAN brands by exploring their current marketing campaigns and social media presence. Understanding their tone of voice and brand identity will help you align your ideas with their vision during interviews.
✨Tip Number 2
Showcase your creativity by preparing a mini portfolio of innovative content ideas tailored specifically for TOPSHOP and TOPMAN. This could include concepts for social media posts, in-store activations, or digital campaigns that reflect their brand ethos.
✨Tip Number 3
Network with professionals in the fashion and marketing industry, especially those who have experience with ASOS or similar brands. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and content creation. Being able to discuss recent innovations or successful campaigns during your interview will demonstrate your passion and knowledge in the field.
We think you need these skills to ace Brand Content Manager - Topshop/Topman
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with TOPSHOP and TOPMAN's brand identity, values, and recent campaigns. This will help you tailor your application to reflect their ethos and demonstrate your understanding of their market position.
Showcase Relevant Experience: Highlight your experience in content marketing, especially any work that involved managing brand content across multiple channels. Include specific examples of successful campaigns you've led or contributed to, focusing on measurable outcomes.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for fashion and creativity. Make sure to connect your skills to the specific requirements mentioned in the job description.
Tailor Your CV: Ensure your CV is tailored to the role by emphasising relevant skills such as social media management, content creation, and performance analysis. Use keywords from the job description to make your application stand out.
How to prepare for a job interview at ASOS.com
✨Showcase Your Creativity
As a Brand Content Manager, creativity is key. Prepare to discuss your previous projects and how you approached content creation. Bring examples of your work that highlight innovative ideas and successful campaigns.
✨Understand the Brand
Familiarise yourself with TOPSHOP and TOPMAN's brand identity and values. Be ready to explain how you would maintain their unique voice across various channels and how your vision aligns with their mission.
✨Demonstrate Analytical Skills
The role requires monitoring content performance. Be prepared to discuss how you've used data to inform your content strategies in the past. Highlight any tools or methods you’ve employed to analyse engagement metrics.
✨Collaborative Mindset
This position involves working closely with various teams. Share examples of how you've successfully collaborated with others in previous roles, and express your enthusiasm for teamwork and cross-functional projects.