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- Tasks: Analyse customer and marketing data to optimise campaigns and drive business growth.
- Company: Join a dynamic team at ASOS, where collaboration fuels innovation.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for professional development.
- Other info: Work in a vibrant office environment, fostering teamwork and personal growth.
- Why this job: Make a real impact by turning data into actionable insights that shape marketing strategies.
- Qualifications: Experience in marketing analytics, strong SQL skills, and a knack for storytelling with data.
The predicted salary is between 45000 - 55000 £ per year.
Responsibilities:
- Partnering closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social), Brand Marketing and CRM.
- Leveraging a range of platforms, datasets and tools (SQL Server, Adobe, Databricks) to deliver meaningful insights and actionable recommendations.
- Collaborating with other insight analysts and external partners to produce cohesive, high-impact analysis.
- Championing new processes and methodologies to enhance insight accuracy and keep marketing analytics at the cutting edge.
- Building strong relationships with senior stakeholders across the organisation, ensuring clear communication and effective prioritisation.
- Supporting and evaluating testing frameworks to understand campaign performance, channel incrementality and profitability.
Working Environment:
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications:
- Proven experience in Customer/Marketing Analytics – understanding how data and insights fuel growth and profitability to shape commercial decisions.
- Strong technical skills: SQL (advanced, daily use), Python (nice to have), high proficiency in Excel.
- Expertise in extracting, analysing and storytelling with large datasets to deliver end-to-end analysis that drives business impact.
- A customer-obsessed mindset, with the ability to interpret trends through a customer lens and translate them into actionable strategies.
- Excellent communication skills, with confidence in presenting compelling data stories that influence stakeholders at all levels.
- A collaborative approach, acting as an analytical thought partner who can translate business questions into data-driven solutions.
- A detail-oriented, proactive, and flexible mindset, with the ability to simplify complex problems and ensure quality and accuracy in every output.
Senior Insight Analyst (Customer & Marketing) employer: asos.com Ltd
Contact Detail:
asos.com Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insight Analyst (Customer & Marketing)
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn or at industry events. Ask them about their experiences and the company culture. This can give you insider info and might even lead to a referral!
✨Tip Number 2
Prepare for those interviews! Research common questions for Insight Analysts and practice your answers. Make sure you can showcase your SQL skills and how you've used data to drive marketing decisions in the past.
✨Tip Number 3
Show off your analytical prowess! Bring examples of your previous work to the interview. Whether it’s a report or a presentation, having tangible proof of your skills can really impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Senior Insight Analyst (Customer & Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Insight Analyst. Highlight your experience in Customer/Marketing Analytics and any relevant technical skills like SQL and Excel. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about data and insights, and how you can contribute to our marketing strategies. Be sure to mention your collaborative approach and customer-obsessed mindset.
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you've used them! Share specific examples of how you've leveraged data to drive business impact or optimise marketing activities. We love a good story backed by numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at asos.com Ltd
✨Know Your Data Tools
Make sure you’re well-versed in SQL, Excel, and any other relevant tools mentioned in the job description. Brush up on your technical skills and be ready to discuss how you've used these platforms to derive insights in past roles.
✨Showcase Your Analytical Mindset
Prepare examples of how you've turned complex data into actionable strategies. Be ready to explain your thought process and how your insights have influenced marketing decisions or improved campaign performance.
✨Communicate Effectively
Practice presenting your findings in a clear and compelling way. Think about how you can tell a story with your data that resonates with stakeholders. Remember, it’s not just about the numbers; it’s about what they mean for the business.
✨Build Relationships
Demonstrate your collaborative approach by discussing how you've worked with different teams or stakeholders in the past. Highlight your ability to communicate effectively and prioritise tasks to meet business needs.