At a Glance
- Tasks: Lead CRM strategies, optimise customer journeys, and enhance engagement across multiple channels.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy 25 days annual leave, private medical care, and performance bonuses.
- Other info: Collaborative office culture with opportunities for personal growth and development.
- Why this job: Make a real impact on customer experiences while working with a dynamic team.
- Qualifications: Proven CRM expertise, strong leadership skills, and experience with platforms like Braze.
The predicted salary is between 51750 - 63250 £ per year.
- Head of CRM and Lifecycle Product - 12 month FTC
- Full-time
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too.
At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self.
We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Job Description
CRM is one of ASOS's most critical channels, sitting at the intersection of product, data, technology and marketing.
With more than 20 million customers globally and a highly engaged, app-first audience, CRM drives discovery of new-in product, back-in-stock alerts, price changes and key trading moments.
We do far more on push than email and are actively expanding into new channels.
We're looking for a deep CRM and lifecycle specialist to cover this role for 12 months.
Our CRM strategy will already be in place; your job is to bring this to life, building, optimising and scaling the journeys, triggers and personalisation that drive repeat purchase.
This is a hands-on leadership role.
You'll lead a combined Commercial and Product team, own our CRM platforms, including Braze, and step in personally on trigger design, data diagnosis and platform set-up.
You'll need to make an impact quickly.
- The Details
- Lifecycle and triggers
- Implement and optimise our lifecycle framework across push and email channels, with a focus on first-to-second purchase and repeat.
- Build and improve automated, product-triggered and behavioural journeys, with suppressions and frequency managed within the contact policy.
- Drive segmentation and personalisation using purchase, browsing, size, returns and loyalty data.
- Platform and data
- Own relationship with Braze and associated CRM/CDP tools, and get the most from them.
- Hep shape the future CRM architecture.
- Oversee deliverability, push performance and channel health across markets.
- Measurement
- Own CRM-led retention inputs: engagement, contactability, frequency and repeat behaviour.
- Run holdouts and an always-on test and learn programme with Analytics.
- Delivery and team
- Prioritise CRM quarterly, balancing lifecycle value with trading needs, including peak.
- Lead and develop the team, shifting time from manual builds to lifecycle, insight and testing; step in where depth is needed.
- Supporting our culture by championing Diversity, Equity & Inclusion strategies.
About You
You're a CRM and lifecycle specialist with deep, hands-on expertise at scale, and you can land quickly.
- Senior lifecycle CRM experience in a business with millions of customers across multiple markets
- Deep hands‑on expertise in push and app CRM, as well as email
- Strong Braze experience, or a comparable enterprise platform, and the data behind it
- A track record of triggered journeys and personalisation that measurably improved retention or repeat purchase
- Experience running holdouts and test and learn programmes A people leader who can lift team capability and lead CRM through peak
- Fashion, retail or ecommerce experience
- CRM re-platforming or new data platform experience
- Interim or fixed-term leadership with a fast start
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team.
That’s why our approach to working together includes spending at least 3 days a week in the office.
It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Performance related bonus
- Private medical care scheme
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Head of CRM and Lifecycle Product - 12 month FTC in London employer: asos.com Ltd
Topshop offers an exciting opportunity for a Senior Assistant Buyer in Footwear, where you'll be part of a dynamic team dedicated to delivering trend-led and commercially successful products. With a strong emphasis on collaboration, creativity, and sustainability, the company fosters a vibrant work culture that encourages personal growth and innovation. Located in London, Topshop provides employees with access to a rich fashion heritage and the chance to contribute to the evolution of iconic brands while enjoying the benefits of a supportive and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM and Lifecycle Product - 12 month FTC in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
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We think you need these skills to ace Head of CRM and Lifecycle Product - 12 month FTC in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at asos.com Ltd from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at asos.com Ltd specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at asos.com Ltd
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at asos.com Ltd, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show asos.com Ltd you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure asos.com Ltd that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for asos.com Ltd, so think on your feet and don't hesitate to showcase your creativity!
