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- Tasks: Lead ASOS's social strategy and inspire a creative team to engage millions globally.
- Company: Join ASOS, a bold brand at the forefront of fashion and culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape how ASOS connects with audiences through innovative storytelling and cultural relevance.
- Qualifications: Proven leadership in social marketing and a passion for engaging Gen Z and Millennials.
- Other info: Fast-paced role with a chance to make a real impact on a global scale.
The predicted salary is between 43200 - 72000 £ per year.
Overview
This is a high-impact leadership role that will shape how ASOS shows up in the world – from always-on social to cultural moments, editorial platforms and media coverage. You\’ll drive fame for ASOS through innovative communications strategies, setting the direction for how we engage with millions of customers and communities globally. We\’re looking for a bold, forward-thinking leader at the forefront of content and social marketing. You\’ll bring a fresh and original approach, elevating traditional programming with cutting-edge ideas and strategic thinking. You\’ll be responsible for inspiring connections between the ASOS brand and our audience through cultural relevance, smart storytelling, and standout activations. You\’ll lead a global team and budget, collaborate cross-functionally, and run a world-class communications function at pace and scale.
- Strategy & Innovation: Define and lead ASOS\’s social and content strategy, staying ahead of trends and driving creative, audience-first campaigns.
- Team Leadership: Inspire a high-performing team across social and content, fostering creativity and operational clarity.
- Brand Impact: Deliver culturally-resonant content that builds brand fame and emotional engagement.
- Platform & Channel Growth: Expand into new formats and platforms, ensuring content aligns with Gen Z and Millennial audiences.
- Collaboration: Partner across Brand, Creative, Talent, and Commercial teams; manage agency and creator relationships.
- Measurement: Set KPIs, track performance, and report business impact via MMM and other methodologies. Present learnings and recommendations to senior leadership.
- Operations: Manage budgets and campaign delivery, ensure compliance and best practice with platform guidelines (including ASA regulations, music licensing, and ethical standards) and oversee social crisis comms.
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Head of Social (6 month FTC) employer: asos.com Ltd
Contact Detail:
asos.com Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social (6 month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with ASOS employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers, come prepared with bold ideas for ASOS's social strategy. They’ll love seeing your innovative thinking in action.
✨Tip Number 3
Be ready to discuss trends! Stay updated on the latest in social media and content marketing. Being able to talk about what's hot right now will show you're the forward-thinking leader they need.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS team.
We think you need these skills to ace Head of Social (6 month FTC)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and content shine through. We want to see how you connect with our brand and how you can bring fresh ideas to the table.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Head of Social role. Highlight your leadership experience and any innovative campaigns you've led that align with our vision.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and strategies are easy to spot. Use bullet points if it helps!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at asos.com Ltd
✨Know Your ASOS Inside Out
Before the interview, dive deep into ASOS's brand identity, recent campaigns, and social media presence. Understand their target audience, especially Gen Z and Millennials, and be ready to discuss how your innovative ideas can elevate their current strategies.
✨Showcase Your Leadership Style
As a Head of Social, you'll need to inspire a team. Prepare examples of how you've successfully led teams in the past, fostering creativity and operational clarity. Be ready to discuss how you would motivate and guide your future team at ASOS.
✨Bring Fresh Ideas to the Table
Think outside the box! Come prepared with a few bold, original concepts that could enhance ASOS's social strategy. Highlight how these ideas align with cultural relevance and smart storytelling, demonstrating your forward-thinking approach.
✨Be Data-Driven
ASOS values measurable impact. Familiarise yourself with key performance indicators (KPIs) relevant to social media campaigns. Be ready to discuss how you would track performance and report on business impact, showcasing your analytical skills alongside your creative vision.