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For Companies At a Glance
- Tasks: Shape innovative customer experiences and analyse data to drive product success.
- Company: Join ASOS, a global leader in online fashion retail.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact on customer journeys and product strategies with data-driven insights.
- Qualifications: Strong analytical skills and experience with large datasets.
- Other info: Be part of a dynamic team focused on innovation and customer satisfaction.
The predicted salary is between 36000 - 60000 £ per year.
A unique opportunity to be part of a key strategic programme at ASOS. You will shape new initiatives and enable capabilities to support our Digital Product team focused on building innovative customer-facing experiences. You will be aligned to business stakeholders across the company to help define key success metrics, design and analyse experiments, perform deep customer and cohort analyses, and use modelling techniques where it enhances understanding of customer behaviour or performance trends. The ideal candidate will have a strong technical background and experience solving tough problems with large datasets. You will be a highly intelligent self-starter, able to work independently with a strong attention to detail.
Responsibilities
- Own the definition and evolution of core product KPIs, partnering with Product Managers to shape roadmap priorities and evaluate long-term impact.
- Conduct funnel and drop-off analysis to identify friction points in the customer journey and areas for optimisation.
- Inform the design and analysis of A/B tests and experiments to measure the impact of new product features or experiences on conversion, engagement, and retention.
- Apply statistical modelling techniques to uncover behavioural patterns, identify key drivers of performance, and build forecasts that inform product strategy and decision-making.
- Use data to optimise conversion rates, user engagement, and customer satisfaction across the ASOS platform.
- Translate data into clear, actionable insights that inform product roadmaps, design decisions, and feature prioritisation.
- Build dashboards, reports, and visualisations to communicate trends and results to both technical and non-technical stakeholders.
- Act as a thought partner to Product leadership, proactively identifying opportunities to improve customer experience and drive commercial outcomes.
- Champion a data-informed culture, ensuring that every decision across Product is supported by evidence and measurable impact.
About ASOS
At ASOS, we are a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team powers the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams solve real customer problems through innovation, experimentation, and data-driven decision-making. With a focus on scalability, personalisation, and cutting-edge technology, we are building the future of fashion commerce.
Senior Product Analyst in City of Westminster employer: asos.com Ltd
Contact Detail:
asos.com Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Analyst in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to current ASOS employees on LinkedIn, join relevant groups, and attend industry events. Building connections can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by diving deep into ASOS's products and recent initiatives. Show us that you’re not just another candidate; demonstrate your passion for their mission and how your skills can drive their success.
✨Tip Number 3
Practice your data storytelling! Be ready to explain complex analyses in simple terms. We want to see how you can translate numbers into actionable insights that resonate with both technical and non-technical folks.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the ASOS team and ready to contribute to our innovative culture.
We think you need these skills to ace Senior Product Analyst in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Product Analyst. Highlight your experience with data analysis, A/B testing, and any relevant technical skills. We want to see how you can bring value to our Digital Product team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background aligns with our mission at ASOS. Don’t forget to mention specific projects or achievements that showcase your analytical skills.
Showcase Your Data Skills: Since this role involves working with large datasets, be sure to include examples of how you've used data to drive decisions in previous roles. We love seeing how you’ve applied statistical modelling techniques or conducted deep analyses to inform product strategies.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative to engage with us directly!
How to prepare for a job interview at asos.com Ltd
✨Know Your Numbers
As a Senior Product Analyst, you'll be expected to handle large datasets and derive insights from them. Brush up on your statistical knowledge and be ready to discuss how you've used data to inform product decisions in the past. Prepare specific examples of KPIs you've defined or analyses you've conducted.
✨Understand the Customer Journey
Familiarise yourself with funnel analysis and customer journey mapping. Be prepared to talk about how you've identified friction points in previous roles and what strategies you implemented to optimise those areas. Showing that you can think critically about user experience will impress your interviewers.
✨A/B Testing Know-How
Since A/B testing is a key part of the role, make sure you can explain the process clearly. Discuss any experiments you've designed or analysed, focusing on the impact they had on conversion rates or user engagement. Highlight your ability to translate complex results into actionable insights for stakeholders.
✨Visualisation Skills Matter
Being able to communicate data effectively is crucial. Bring examples of dashboards or reports you've created that showcase trends and results. Talk about how you tailored your visualisations for different audiences, ensuring both technical and non-technical stakeholders understood the insights.
