Lead Product Analyst in City of Westminster

Overview

As a Lead Product Analyst, you\’ll play a central role in driving cross-functional analytics that shape how we plan, build, and optimise across both ASOS Brands and Partner Brands. Your insights will help ensure ASOS delivers a curated mix of own-brand collections and third-party labels that reflect trend-led design, inclusive sizing, and global style perspectives, tailored for our fashion-loving 20-something customers. You\’ll lead analytical workstreams across key initiatives such as Test & React, Partner Fulfilment, and Customer Funnel optimisation, translating complex business needs into clear, actionable insights, dashboards, and strategic recommendations that drive alignment and impact across teams. This is a high-visibility role at the intersection of data, product, and strategy, where your work will directly influence product development, enhance customer experience, and unlock commercial growth at scale.

Responsibilities

• Lead product analytics across key initiatives, surfacing insights that shape product strategy and commercial outcomes
• Translate complex data into clear, actionable recommendations that improve customer experience and business performance
• Design and maintain dashboards that centralise key metrics and enable deep dives across teams
• Own end-to-end experimentation analysis, delivering iteration guidance and strategic recommendations
• Engage with senior stakeholders to present findings, influence priorities, and align on business goals
• Promote data literacy across teams, enabling self-serve insights through training, documentation, and tooling
• Prioritise work based on business impact and communicate timelines and outcomes effectively
• We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That\\\’s why our approach to working together includes spending at least 3 days a week in the office. It\\\’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.