At a Glance
- Tasks: Drive trade performance and develop marketing strategies for key brands and retail partners.
- Company: Join a dynamic company focused on bringing people together through innovative products.
- Benefits: Enjoy 24 days holiday, private medical insurance, and a flexible hybrid working environment.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Make a real impact by translating brand strategy into actionable plans that drive growth.
- Qualifications: Strong knowledge of trade marketing and excellent communication skills are essential.
The predicted salary is between 40000 - 50000 € per year.
This role sits at the intersection of brand, sales and retail, translating brand strategy into commercially effective customer and category plans that drive performance across key brands and retail customers. The Trade Marketing Manager will own and drive trade performance across priority accounts and channels, identifying growth opportunities and turning insight into action. Working closely with sales, marketing and retail partners, the role will lead the development of category-led plans, promotional recommendations, launch support and range reviews that improve visibility, conversion and commercial results. This is a highly collaborative and commercially focused role, combining strategic planning with strong execution and a clear understanding of retailer dynamics, category performance and market opportunities.
Key Accountabilities
- Develop and execute trade marketing strategies that align with overall company objectives and retail partner goals.
- Plan and execute tailored campaigns across retail and distribution channels.
- Build and maintain strong relationships with retail partners, suppliers and internal sales teams.
Key Responsibilities
Commercial performance & growth
- Drive commercial performance across key brands, retail customers and channels, using data and insight to improve sales, visibility and return on investment.
- Identify performance gaps across customers, categories and campaigns, and develop actions to unlock growth opportunities.
- Monitor the impact of trade activity, promotional performance and customer execution, ensuring plans deliver against agreed objectives and KPIs.
Customer & category planning
- Translate brand strategy into clear customer, channel and category plans that reflect retailer needs, shopper behaviour and commercial priorities.
- Lead trade planning for priority launches, seasonal activity and key commercial moments.
- Partner with sales and account teams on range reviews, promotional planning and customer sell-in, providing strong trade rationale and data-backed recommendations.
- Identify opportunities to improve assortment, distribution and execution across retail channels, helping prioritise investment behind the biggest opportunities.
Sales partnership & retailer influence
- Act as a key partner to the sales team, helping shape customer conversations with clear category arguments, trade recommendations and commercially grounded activation plans.
- Represent the business at relevant trade events and customer-facing opportunities where appropriate.
- Represent the voice of the customer and category internally, helping ensure marketing and commercial planning is relevant, actionable and customer-focused.
Insight, reporting & decision-making
- Analyse sales, category and campaign data to inform decision-making, identify trends and improve future activity.
- Own the reporting rhythm for trade initiatives, turning performance data into clear recommendations on what to scale, stop or change.
- Provide clear post-campaign and ongoing performance reporting for internal stakeholders and external partners where required.
Qualifications
Essential
- Strong knowledge of retailer dynamics and the trade marketing landscape.
- Proficient in the use of MS Office programs, in particular Word, Excel, Publisher and PowerPoint.
- Excellent written and verbal communication skills.
- Highly organised and excellent attention to detail.
- Flexible and able to adapt quickly to changing demands.
- Ability to remain calm under pressure.
- Strong interpersonal skills.
- Ability to thrive in a fast-paced work environment which involves working with a range of different people and departments.
- Willingness to develop missing skillsets.
- Flexibility to travel in UK as required.
- Always exhibits the correct behaviours as well as delivering the required results.
- A team player who builds strong working relationships.
- Can demonstrate desire to rapidly progress, ability to achieve to a high standard and competent working with multiple priorities.
- Show competence working in a high-paced constantly evolving department.
Desirable
- Previous experience working successfully at Social Media Executive level or similar.
- Proven experience in trade marketing, retail marketing, or a related field.
- Strong knowledge of category management.
- Degree in Marketing or related field.
Benefits
We offer an opportunity to learn and develop in a growing company working with wonderful people and products. In addition to a competitive salary, you will receive a great benefits package including 24 days holiday, rising with service (+ bank holidays), a day off to take for your birthday or as a wellbeing day, private medical insurance and staff discount on all our products! We offer a hybrid working environment in some of our roles, offering flexibility to balance work and life.
Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. Asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.
Trade Marketing Manager employer: asmodee
Asmodee is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for a Trade Marketing Manager to thrive. With a strong focus on employee development, competitive benefits including private medical insurance and generous holiday allowances, and a commitment to diversity, Asmodee empowers its team members to grow while balancing work and life in a hybrid environment. Join us in our mission of Bringing People Together, where your contributions will be valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the trade marketing space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with data analysis and category management. Bring examples of how you've driven commercial performance in the past – numbers speak louder than words!
✨Tip Number 3
Tailor your approach! Each company has its own vibe, so do a bit of homework before interviews. Understand their brand strategy and retail partnerships, and come prepared with ideas on how you can help them achieve their goals. This shows you're not just another candidate – you're the right fit!
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you email to express your appreciation. It keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great way to reinforce those strong relationships we’re all about at StudySmarter!
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Trade Marketing Manager role. Highlight your knowledge of retailer dynamics and how you've successfully driven commercial performance in previous positions.
Showcase Your Communication Skills:Since excellent written and verbal communication is key for this role, ensure your application is clear, concise, and free of errors. Use engaging language that reflects your personality while maintaining professionalism.
Demonstrate Your Analytical Skills:In your application, mention any experience you have with analysing sales and category data. Show us how you've used insights to inform decision-making and drive growth in past roles—numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. This not only streamlines the process but also ensures your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our team!
How to prepare for a job interview at asmodee
✨Know Your Retail Dynamics
Before the interview, brush up on your knowledge of retailer dynamics and the trade marketing landscape. Be prepared to discuss how you can leverage this understanding to drive performance across key brands and retail customers.
✨Showcase Your Analytical Skills
Since the role involves analysing sales and category data, come ready with examples of how you've used data to inform decision-making in past roles. Highlight specific instances where your insights led to improved commercial results.
✨Demonstrate Collaboration
This position is highly collaborative, so be sure to share experiences where you've successfully partnered with sales, marketing, or retail teams. Emphasise your ability to build strong relationships and work effectively across departments.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about potential performance gaps or challenges in trade marketing and prepare actionable strategies you would implement to unlock growth opportunities.
