At a Glance
- Tasks: Drive brand growth through innovative PR and marketing strategies.
- Company: Join a leading games company with a vibrant culture.
- Benefits: Competitive salary, 24 days holiday, private medical insurance, and staff discounts.
- Other info: Flexible hybrid working and a commitment to diversity and inclusion.
- Why this job: Make an impact in a creative environment while working with exciting brands.
- Qualifications: 3-5 years in marketing or brand management, strong communication skills.
The predicted salary is between 35000 - 45000 € per year.
Job Summary
Responsible for driving brand growth through the development and delivery of integrated PR and marketing plans. This role oversees flagship portfolios and specialist categories ensuring asmodee maintains a market-leading presence.
Key Accountabilities
- Overall performance and growth of assigned brand portfolios.
- Supporting the creation of brand strategies and tactics for selected IPs.
- Effective execution of end-to-end marketing campaigns.
- Management and delivery of agency KPIs to ensure maximum ROI.
- Implement specialist category plans to align with broader business goals.
Key Responsibilities
- Day-to-day management of the PR agency (Stripe), ensuring high-quality output and coverage.
- Development and execution of 360-degree marketing for selected IPs.
- Lead brand management initiatives for flagship titles and specialist hobby categories.
- Support and coordinate PR-led experiential marketing activations to increase brand engagement.
- Collaborate with internal, Group and Studio teams to ensure brand consistency across all touchpoints.
- Provide support and backup for the events team.
- Attend events and external meetings as appropriate.
Profile description
What are we looking for
- Degree in Marketing or related field (Desirable).
- 3-5 years of experience in a Marketing or Brand Management role.
- Proven track record in managing PR agencies and integrated campaigns.
- Experience in managing diverse portfolios, preferably within the games or hobby industry.
- Strong understanding of 360 marketing principles and experiential execution.
- Excellent communication skills and the ability to manage multiple stakeholders.
- Flexibility to travel in the UK and abroad as required.
- High level of initiative and a self-starter mindset.
- Strong desire to learn and adapt in a fast-paced environment.
- A collaborative team player who thrives in a creative atmosphere.
- Professional demeanour with a passion for asmodee brands.
We offer
Why join asmodee?
We offer an opportunity to learn and develop in a growing company working with wonderful people and products. In addition to a competitive salary, you will receive a great benefits package including 24 days holiday, rising with service (+ bank holidays), a day off to take for your birthday or as a wellbeing day, private medical insurance and staff discount on all our products! We offer a hybrid working environment in some of our roles, offering flexibility to balance work and life.
Our Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.
Senior Brand & PR Executive employer: asmodee
Asmodee is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for those passionate about brand management and marketing within the games and hobby industry. With a commitment to employee growth, we offer extensive learning opportunities, a competitive benefits package including generous holiday allowances and private medical insurance, and a flexible hybrid working environment that promotes work-life balance. Join us in our mission of Bringing People Together, where your creativity and initiative will thrive in a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & PR Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and projects. This is a great way to demonstrate your experience in managing PR agencies and executing integrated marketing plans.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market presence and think about how you can contribute to their growth. Tailor your answers to show that you’re not just a fit for the role, but also passionate about their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the asmodee team!
We think you need these skills to ace Senior Brand & PR Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand & PR Executive role. Highlight your experience in managing PR agencies and integrated campaigns, as this is key for us.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand management and how your background fits with our mission at asmodee. Be genuine and let your personality come through.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive brand growth and manage diverse portfolios. Numbers and results speak volumes, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join the asmodee family!
How to prepare for a job interview at asmodee
✨Know Your Brands Inside Out
Before the interview, dive deep into asmodee's flagship portfolios and specialist categories. Understand their brand strategies and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Showcase Your PR Agency Experience
Be ready to talk about your experience managing PR agencies. Prepare specific examples of successful campaigns you've led, focusing on how you ensured high-quality output and maximised ROI. This will demonstrate your capability to manage agency relationships effectively.
✨Demonstrate Your 360-Degree Marketing Knowledge
Familiarise yourself with 360-degree marketing principles and be prepared to discuss how you've executed integrated campaigns in the past. Highlight any experiential marketing activations you've been involved in, as this aligns perfectly with the role's requirements.
✨Emphasise Your Collaborative Spirit
As a Senior Brand & PR Executive, you'll need to work closely with various teams. Share examples of how you've successfully collaborated with different stakeholders in previous roles. This will showcase your ability to thrive in a creative atmosphere and adapt to a fast-paced environment.
