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- Tasks: Drive traffic and conversions for crowdfunding campaigns through strategic marketing.
- Company: Join a diverse team at asmodee, dedicated to bringing people together through gaming.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Why this job: Make a real impact on exciting crowdfunding projects and collaborate with creative minds.
- Qualifications: 5+ years in marketing with expertise in crowdfunding and digital ad platforms.
- Other info: Dynamic workplace that values diversity and encourages authentic self-expression.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a highly skilled and results-oriented Performance & Digital Marketing Specialist with a passionate focus on crowdfunding campaigns. Your core mission will be to drive traffic, conversions, and long-term backer retention through strategic ad spend, data-driven insights, and targeted marketing. This role plays a pivotal part in ensuring the success of crowdfunding projects, from pre-launch strategies to post-campaign customer acquisition.
As an expert in performance marketing and crowdfunding funnels, you’ll collaborate closely with creative teams, campaign managers, and analytics platforms to optimize every stage of the backer journey. If you have a proven track record of delivering ROI-positive campaigns and scaling crowdfunding initiatives, this role is for you!
What will your role involve
- Crowdfunding Campaign Management
- Pre-Launch Preparation: Build and manage effective pre-launch funnels, leveraging lead ads to grow email lists and craft warm audiences in preparation for campaign launches.
- Launch Strategy Execution: Design and execute day-one conversion strategies to maximize early backer momentum, ensuring campaign funding goals are rapidly achieved.
- Platform Expertise: Work with crowdfunding platforms like Kickstarter, Gamefound, and BackerKit Ads to analyze campaign data, monitor performance, and identify opportunities to improve ROI.
- Targeted Ad Spend: Plan, execute, and optimize campaigns on platforms like Facebook/Instagram Ads, Google Ads, and YouTube pre-roll to drive traffic and backer engagement.
- Pixel Setup & Retargeting: Leverage retargeting pixels and build Lookalike audiences to efficiently re-engage potential backers and increase lifetime value (LTV).
- A/B Testing & Real-Time Adjustments: Continuously run A/B tests on ads, landing pages, and creative assets, analyzing data to adapt campaigns dynamically for optimal results.
- Campaign Insights: Use analytics tools such as Google Data Studio, BackerKit Ads, and Meta Business Suite to track performance, derive actionable insights, and present findings in a clear and concise manner after each campaign or marketing push to key stakeholders.
- Funnel Optimization: Refine the crowdfunding funnel, from lead generation to post-campaign acquisition, based on campaign performance data and user behavior metrics.
- Budget Strategies: Manage ad budgets efficiently, focusing on delivering strong ROAS and finding cost-effective growth opportunities.
Key Skills and Traits
- Crowdfunding Expertise: 5+ years of experience in the marketing or Crowdfunding space with a deep understanding of crowdfunding funnels, including pre-launch lead ads, day-one backer momentum, and post-campaign customer conversion.
- Ad Platform Mastery: Proven experience managing campaigns on Facebook/Instagram Ads, Google Ads, YouTube pre-rolls, and retargeting platforms.
- Analytics Savvy: Skilled in tools such as Kickstarter/Gamefound analytics, BackerKit Ads, Google Data Studio, and Meta Business Suite to monitor and optimize campaigns.
- Retargeting & LTV Optimization: Expertise in setting up retargeting strategies, Lookalike audiences, and optimizing campaigns for lifetime value.
- A/B Testing & Agility: Comfortable running A/B tests and making real-time data-driven adjustments to improve performance.
- Creative Thinking: Ability to collaborate with creative teams to deliver compelling ads and landing pages that inspire action.
- Holistic Marketing Skills: Familiarity with SEO strategies, email automation workflows, and post-campaign growth tactics.
- Adaptability: Highly flexible and able to pivot quickly when working in the fast-paced environment of crowdfunding campaigns.
Our Commitment
asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.
Performance & Digital Marketing Manager employer: asmodee
Contact Detail:
asmodee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance & Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the crowdfunding and digital marketing space. Attend events, join online forums, and connect with industry professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful campaigns, A/B tests, and analytics insights. Use real data to demonstrate how you've driven traffic and conversions in past roles. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. Tailor your message to highlight how your skills can help them achieve their crowdfunding goals.
✨Tip Number 4
Stay updated on trends! Follow industry blogs, podcasts, and social media accounts related to performance marketing and crowdfunding. Being knowledgeable about the latest strategies and tools will not only boost your confidence but also impress potential employers during interviews.
We think you need these skills to ace Performance & Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in crowdfunding and performance marketing. We want to see how your skills align with our mission, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills: Since we’re all about data-driven insights, include specific examples of how you’ve used analytics tools to optimise campaigns. Share any metrics that demonstrate your success in driving traffic and conversions – numbers speak volumes!
Be Creative: We love creative thinkers! When applying, let your personality shine through. Whether it’s a unique cover letter format or an engaging portfolio, show us how you can bring fresh ideas to the table in the crowdfunding space.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at asmodee
✨Know Your Crowdfunding Inside Out
Make sure you brush up on your crowdfunding knowledge before the interview. Understand the key platforms like Kickstarter and Gamefound, and be ready to discuss successful campaigns you've managed. This will show your passion and expertise in the field.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used analytics tools like Google Data Studio or BackerKit Ads to optimise campaigns. Bring specific examples of how your data-driven insights led to improved ROI or backer retention, as this is crucial for the role.
✨Demonstrate Your Creative Collaboration Skills
Since you'll be working closely with creative teams, think of examples where you've successfully collaborated on ad campaigns or landing pages. Highlight how your creative input helped drive conversions and engage backers effectively.
✨Be Ready for A/B Testing Discussions
Expect questions about your experience with A/B testing. Prepare to explain your approach to running tests, what metrics you focus on, and how you've adapted campaigns based on real-time data. This will showcase your agility and analytical skills.
