At a Glance
- Tasks: Drive brand growth through innovative PR and marketing strategies for iconic tabletop games.
- Company: Join asmodee, a global leader in tabletop games with a vibrant and inclusive culture.
- Benefits: Enjoy competitive salary, 24 days holiday, private medical insurance, and staff discounts.
- Other info: Flexible hybrid working environment with opportunities for personal and professional growth.
- Why this job: Shape unforgettable gaming experiences while working with passionate teams and amazing products.
- Qualifications: Degree in Marketing and 2-3 years of relevant experience preferred.
The predicted salary is between 60000 - 80000 £ per year.
asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. We are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®, and Exploding Kittens®. As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.
Job Summary
Responsible for driving brand growth through the development and delivery of integrated PR and marketing plans. This role supports flagship portfolios and specialist categories ensuring asmodee maintains a market‑leading presence.
Key Accountabilities:
- Overall performance and growth of assigned brand portfolios.
- Supporting the creation of brand strategies and tactics for selected IPs.
- Effective execution of end‑to‑end marketing campaigns.
- Supporting and delivering agency KPIs to ensure maximum ROI.
- Implement specialist category plans to align with broader business goals.
Key Responsibilities:
- Support with day‑to‑day management of the PR agency (Stripe), ensuring high‑quality output and coverage.
- Development and execution of 360‑degree marketing for selected IPs.
- Support brand management initiatives for flagship titles and specialist hobby categories.
- Support and coordinate PR‑led experiential marketing activations to increase brand engagement.
- Collaborate with internal, Group and Studio teams to ensure brand consistency across all touchpoints.
- Provide support and backup for the events team.
- Attend events and external meetings as appropriate.
What are we looking for
- Degree in Marketing or related field (Desirable).
- 2‑3 years of experience in a Marketing or Brand Management role.
- Proven track record in supporting / managing PR agencies and integrated campaigns.
- Experience in supporting / managing diverse portfolios, preferably within the games or hobby industry.
- Strong understanding of 360 marketing principles and experiential execution.
- Excellent communication skills and the ability to manage multiple stakeholders.
- Flexibility to travel in the UK and abroad as required.
- High level of initiative and a self‑starter mindset.
- Strong desire to learn and adapt in a fast‑paced environment.
- A collaborative team player who thrives in a creative atmosphere.
- Professional demeanour with a passion for asmodee brands.
We offer an opportunity to learn and develop in a growing company working with wonderful people and products. In addition to a competitive salary, you will receive a great benefits package including 24 days holiday, rising with service (+ bank holidays), a day off to take for your birthday or as a wellbeing day, private medical insurance and staff discount on all our products! We offer a hybrid working environment in some of our roles, offering flexibility to balance work and life.
Our Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.
Brand & PR Executive in Hampshire employer: asmodee
Asmodee is an exceptional employer that champions inclusivity and personal growth, offering a vibrant work culture where creativity thrives. With a competitive salary and a comprehensive benefits package, including generous holiday allowances and private medical insurance, employees are supported in achieving a healthy work-life balance. Joining Asmodee means being part of a passionate team dedicated to shaping unforgettable gaming experiences while contributing to a sustainable future.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & PR Executive in Hampshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for asmodee and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like asmodee are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with asmodee on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at asmodee. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & PR Executive in Hampshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit asmodee. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of asmodee:Show us that you’ve done your homework! In your application, briefly mention what you admire about asmodee’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at asmodee
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at asmodee will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At asmodee, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
