At a Glance
- Tasks: Drive brand growth through innovative PR and marketing strategies.
- Company: Join a leading company in the games and hobby industry.
- Benefits: Competitive salary, 24 days holiday, and a fantastic benefits package.
- Other info: Dynamic role with opportunities for learning and growth in a vibrant environment.
- Why this job: Make an impact on exciting brands while collaborating with creative teams.
- Qualifications: 3-5 years in marketing or brand management, with strong PR agency experience.
The predicted salary is between 35000 - 45000 £ per year.
Responsible for driving brand growth through the development and delivery of integrated PR and marketing plans. This role oversees flagship portfolios and specialist categories ensuring asmodee maintains a market‑leading presence.
Key Accountabilities:
- Overall performance and growth of assigned brand portfolios.
- Supporting the creation of brand strategies and tactics for selected IPs.
- Effective execution of end‑to‑end marketing campaigns.
- Management and delivery of agency KPIs to ensure maximum ROI.
- Implement specialist category plans to align with broader business goals.
Key Responsibilities:
- Day‑to‑day management of the PR agency (Stripe), ensuring high‑quality output and coverage.
- Development and execution of 360‑degree marketing for selected IPs.
- Lead brand management initiatives for flagship titles and specialist hobby categories.
- Support and coordinate PR‑led experiential marketing activations to increase brand engagement.
- Collaborate with internal, Group and Studio teams to ensure brand consistency across all touchpoints.
- Provide support and backup for the events team.
- Attend events and external meetings as appropriate.
What are we looking for:
- Degree in Marketing or related field (Desirable).
- 3-5 years of experience in a Marketing or Brand Management role.
- Proven track record in managing PR agencies and integrated campaigns.
- Experience in managing diverse portfolios, preferably within the games or hobby industry.
- Strong understanding of 360 marketing principles and experiential execution.
- Excellent communication skills and the ability to manage multiple stakeholders.
- Flexibility to travel in the UK and abroad as required.
- High level of initiative and a self‑starter mindset.
- Strong desire to learn and adapt in a fast‑paced environment.
- A collaborative team player who thrives in a creative atmosphere.
- Professional demeanour with a passion for asmodee brands.
We offer an opportunity to learn and develop in a growing company working with wonderful people and products. In addition to a competitive salary, you will receive a great benefits package including 24 days holiday, rising with service.
Senior Brand & PR Executive in Alton employer: asmodee
Asmodee is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about brand management and marketing within the games and hobby industry. Employees benefit from a supportive environment that encourages professional growth, with opportunities to lead innovative campaigns and collaborate with talented teams. Located in a dynamic sector, Asmodee offers competitive salaries, a generous holiday allowance, and a commitment to employee development, making it an ideal place for individuals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & PR Executive in Alton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand management and PR campaigns. Use it as a conversation starter during interviews to demonstrate your experience and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market presence and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Make sure to follow up after applying to express your enthusiasm and keep your name fresh in our minds.
We think you need these skills to ace Senior Brand & PR Executive in Alton
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand and the industry shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our growth.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in PR and marketing. We love seeing specific examples of campaigns you've managed or brands you've worked with, especially if they relate to the games or hobby industry.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and achievements without wading through unnecessary fluff.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at asmodee
✨Know Your Brands Inside Out
Before the interview, dive deep into asmodee's flagship titles and specialist categories. Understand their unique selling points and recent marketing campaigns. This will not only show your passion for the brand but also help you discuss how you can contribute to their growth.
✨Showcase Your PR Agency Experience
Be ready to share specific examples of how you've managed PR agencies in the past. Discuss the strategies you implemented and the results achieved. This will demonstrate your ability to oversee agency KPIs and ensure high-quality output.
✨Highlight Your 360-Degree Marketing Knowledge
Make sure to articulate your understanding of 360-degree marketing principles. Prepare to discuss how you've executed integrated campaigns that engage audiences across multiple channels, as this is crucial for the role.
✨Emphasise Collaboration and Flexibility
Since this role involves working with various teams, be prepared to talk about your collaborative experiences. Share examples of how you've worked with different stakeholders and adapted to changing environments, showcasing your team player attitude.
