At a Glance
- Tasks: Lead global brand strategy and create unforgettable gaming experiences.
- Company: Asmodee, a leader in tabletop games with a commitment to inclusivity.
- Benefits: Competitive salary, hybrid work model, and a culture of recognition.
- Other info: Join a dynamic team dedicated to bringing people together through games.
- Why this job: Shape the future of gaming culture and connect with passionate communities.
- Qualifications: 12+ years in brand strategy and strong storytelling skills required.
The predicted salary is between 60000 - 78000 € per year.
asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. We are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®, and Exploding Kittens®. As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.
Job Summary
Define and lead asmodee’s direct player experience across brand, storytelling, community, Organized Play, PR and experiential initiatives (physical & digital). This role elevates asmodee from publisher to cultural player by shaping meaningful brand expression, iconic moments, and immersive experiences that resonate globally. As part of a transversal structure, the role works closely with all Publishing Studios to ensure strategic alignment across the brand portfolio and foster collaboration between studio brand teams.
This role is open to candidates with the right to work in the UK, Canada, Spain or Italy. The role will require travel to the office based in that country on occasion.
What does this role Involve
- Brand Architecture & Studio Enablement: Define and evolve the global brand architecture. Develop Brand Playbooks, Narrative Kits and Studio Toolkits. Ensure brand consistency across touchpoints and regions. Act as strategic partner to Studios and Distribution.
- Cultural Calendar & Strategic Moments: Define the global cultural calendar and key tentpole moments. Orchestrate cross‑IP initiatives and global brand activations.
- Community & Organized Play: Structure and scale the global player community ecosystem. Turn engagement into long‑term retention and competitive advantage.
- Experiential & Events (Physical & Digital): Design and lead immersive brand experiences. Elevate IPs into cultural touchpoints.
- PR & Cultural Influence: Contribute to a global Publishing PR strategy. Position asmodee as a leader in gaming culture.
SUCCESS METRICS
- Brand awareness uplift
- UGC growth
- Cultural PR reach
- Brand consistency across markets
KEY STAKEHOLDERS
- Studios
- Publishing
- Distribution
- Creative
- CDP
- Data
- Communications
- Events
What are we looking for
- 12+ years in global brand strategy, entertainment, experiential or cultural marketing.
- Proven experience building brand ecosystems and cross-functional alignment.
- Strong storytelling and campaign leadership (physical & digital).
- Deep understanding of player communities and Organized Play.
- Data-driven mindset with strong influencing skills.
- Fluent English required as global communication and collaboration will be required.
Our Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants.
Global Brand Director employer: Asmodee Group
Asmodee is an exceptional employer that champions inclusivity and employee growth, offering a dynamic hybrid work environment where creativity thrives. With a commitment to fostering a culture of recognition and collaboration, employees are empowered to shape unforgettable gaming experiences while contributing to a sustainable future. Join us in a vibrant workplace that values your unique contributions and provides opportunities for meaningful impact across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend gaming events, and connect with asmodee employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion for tabletop games! When you get the chance to chat with someone from asmodee, share your favourite games and why they matter to you. This personal touch can make you memorable.
✨Tip Number 3
Prepare for interviews by understanding asmodee's brand and culture. Dive into their games and community initiatives, so you can speak confidently about how you can contribute to their mission of bringing people together.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the asmodee family. Don’t miss out on this opportunity!
We think you need these skills to ace Global Brand Director
Some tips for your application 🫡
Show Your Passion for Gaming:When you're writing your application, let your love for tabletop games shine through! Share your experiences with games like CATAN® or Ticket to Ride®, and how they’ve influenced your understanding of community and storytelling.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Global Brand Director role. Highlight your 12+ years in brand strategy and any relevant projects that showcase your ability to build brand ecosystems.
Be Authentic:We value authenticity, so don’t be afraid to show your true self in your application. Share your unique perspective on how you can contribute to asmodee’s mission of bringing people together through games.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Asmodee Group
✨Know the Brand Inside Out
Before your interview, dive deep into asmodee's brand portfolio. Familiarise yourself with their iconic games and understand their brand values. This will not only show your enthusiasm but also help you articulate how your experience aligns with their mission of bringing people together through great games.
✨Showcase Your Storytelling Skills
As a Global Brand Director, storytelling is key. Prepare examples of past campaigns where you've successfully crafted narratives that resonate with audiences. Be ready to discuss how you can elevate asmodee's brand through compelling stories that connect with players on an emotional level.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Highlight your experience in building brand ecosystems and fostering collaboration across departments. Share specific instances where you've bridged gaps between teams to achieve a common goal, showcasing your ability to be a 'human bridge' in the organisation.
✨Prepare for Data-Driven Discussions
With a data-driven mindset being crucial for this position, come prepared to discuss how you've used data to inform your marketing strategies. Think about metrics you've tracked in previous roles and how they influenced your decisions. This will demonstrate your analytical skills and commitment to driving brand performance.
