At a Glance
- Tasks: Lead global brand strategy and create immersive gaming experiences.
- Company: Join asmodee, a leader in tabletop games with a vibrant culture.
- Benefits: Competitive salary, hybrid work, and a focus on inclusivity.
- Other info: Opportunity for travel and collaboration across global teams.
- Why this job: Shape unforgettable gaming moments and connect with diverse communities.
- Qualifications: 12+ years in brand strategy and strong storytelling skills.
The predicted salary is between 60000 - 78000 € per year.
asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. Listed on the Nasdaq Stockholm, we are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®, and Exploding Kittens®. With a blend of in‑house creations and games from our partners, our portfolio spans hundreds of games across digital and physical platforms.
As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.
Job Summary
Define and lead asmodee’s direct player experience across brand, storytelling, community, Organized Play, PR and experiential initiatives (physical & digital). This role elevates asmodee from publisher to cultural player by shaping meaningful brand expression, iconic moments, and immersive experiences that resonate globally. As part of a transversal structure, the role works closely with all Publishing Studios to ensure strategic alignment across the brand portfolio and foster collaboration between studio brand teams — acting as a human bridge across the ecosystem. This role is open to candidates with the right to work in the UK, Canada, Spain or Italy. The role will require travel to the office based in that country on occasion.
Salary range: 100,000$ - 130,000$ CAD per year
What does this role Involve
- Brand Architecture & Studio Enablement
- Define and evolve the global brand architecture.
- Develop Brand Playbooks, Narrative Kits and Studio Toolkits.
- Ensure brand consistency across touchpoints and regions.
- Act as strategic partner to Studios and Distribution.
- Impact: Build a scalable, coherent brand ecosystem that strengthens visibility and commercial performance.
- Cultural Calendar & Strategic Moments
- Define the global cultural calendar and key tentpole moments.
- Orchestrate cross‑IP initiatives and global brand activations.
- Align with Creative, CDP and Data teams to drive relevance and performance.
- Community & Organized Play
- Structure and scale the global player community ecosystem.
- Turn engagement into long‑term retention and competitive advantage.
- Integrate data‑driven lifecycle and seasonality approaches.
- Experiential & Events (Physical & Digital)
- Design and lead immersive brand experiences.
- Elevate IPs into cultural touchpoints.
- Drive emotional connection and brand prestige.
- PR & Cultural Influence
- Contribute to a global Publishing PR strategy.
- Position asmodee as a leader in gaming culture.
- Bridge Studios, Distribution and external audiences.
SUCCESS METRICS
- Brand awareness uplift
- UGC growth
- Cultural PR reach
- Brand consistency across markets
KEY STAKEHOLDERS
- Studios, Publishing, Distribution, Creative, CDP, Data, Communications, Events.
What are we looking for
- 12+ years in global brand strategy, entertainment, experiential or cultural marketing.
- Proven experience building brand ecosystems and cross-functional alignment.
- Strong storytelling and campaign leadership (physical & digital).
- Deep understanding of player communities and Organized Play.
- Data-driven mindset with strong influencing skills.
- Fluent English required as global communication and collaboration will be required.
Our Commitment
Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.
Global Brand Director in Alton employer: Asmodee Group
Asmodee is an exceptional employer that champions inclusivity and employee growth, offering a dynamic hybrid work environment where creativity thrives. With a commitment to recognition and a culture that values every team member, you will have the opportunity to shape unforgettable gaming experiences while working alongside passionate professionals in a globally renowned company. Join us in our mission to connect people through games and enjoy the unique advantage of being part of a leading brand in the tabletop gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Director in Alton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to asmodee. Attend gaming events or webinars where you can meet potential colleagues and share your passion for tabletop games.
✨Tip Number 2
Show off your storytelling skills! Prepare a few engaging anecdotes about your experiences in brand strategy or community building. This will help you connect with interviewers and demonstrate your fit for the role.
✨Tip Number 3
Research asmodee’s games and their cultural impact. Be ready to discuss how you can elevate their brand and create immersive experiences. This shows you're not just interested in the job, but also in the company’s mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the asmodee family.
We think you need these skills to ace Global Brand Director in Alton
Some tips for your application 🫡
Show Your Passion for Gaming:When you're writing your application, let your love for tabletop games shine through! Share your favourite games and how they’ve influenced your life. We want to see that you’re not just applying for a job, but that you genuinely care about the gaming community.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in brand strategy and storytelling. We’re looking for someone who can connect with our mission, so align your skills with what we do at asmodee. It’ll make your application stand out!
Be Authentic:Don’t be afraid to show your personality in your written application. We value authenticity and want to know the real you. Share your unique experiences and perspectives that could contribute to our diverse team at asmodee.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Asmodee Group
✨Know the Brand Inside Out
Before your interview, dive deep into asmodee's brand portfolio. Familiarise yourself with their iconic games and understand their brand values. This will not only show your genuine interest but also help you articulate how your experience aligns with their mission of bringing people together through great games.
✨Showcase Your Storytelling Skills
As a Global Brand Director, storytelling is key. Prepare examples from your past where you've successfully crafted narratives that resonate with audiences. Be ready to discuss how you can elevate asmodee's brand through compelling stories and immersive experiences.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Highlight your experience in building brand ecosystems and fostering collaboration across departments. Share specific instances where you’ve bridged gaps between teams to achieve a common goal, showcasing your ability to act as a 'human bridge' within an organisation.
✨Emphasise Data-Driven Decision Making
With a data-driven mindset being crucial for this position, come prepared with examples of how you've used data to inform your marketing strategies. Discuss how you’ve integrated insights into community engagement and brand activations, demonstrating your ability to turn data into actionable strategies.
