Marketing Manager Northwich

We are seeking an experienced Marketing Manager to work in a fast-paced environment with the ability to manage multiple priorities whilst developing and executing comprehensive marketing strategies for our business. The ideal candidate will have a strong background in channel marketing, vendor relations, and event management within the IT/technology sector and who can be a dynamic leader who can balance strategic thinking with hands-on execution, while effectively managing relationships with multiple stakeholders across different cultures and geographies. This role will require regular travel for events, vendor meetings and office visits.

Key Responsibilities:

• Strategic Marketing & Planning: Develop and implement comprehensive marketing strategies aligned with business objectives and revenue targets.
• Create and manage annual marketing budgets, including vendor funding allocation and ROI tracking.
• Establish KPIs and metrics to measure campaign effectiveness and market penetration.
• Analyse market trends, competitor activities, and customer insights to inform marketing initiatives.

Vendor Relations & Channel Marketing:

• Build and maintain strong relationships with key technology vendors and partners.
• Secure and manage vendor Marketing Development Funds (MDF) to support marketing initiatives.
• Develop joint marketing plans with vendors to maximise market impact and drive mutual growth.
• Ensure compliance with vendor branding guidelines and co-marketing requirements.
• Plan and execute high-impact customer events, including technical workshops, product launches, and industry conferences.
• Manage end-to-end event logistics, from venue selection to post-event follow-up.
• Coordinate with sales teams to ensure effective lead capture and follow-up processes.
• Develop compelling content and presentations for customer-facing events.
• Lead and mentor a team of marketing professionals.
• Collaborate with sales, product, and business development teams to align marketing efforts.
• Work closely with international offices to ensure consistent brand messaging and campaign execution.
• Manage relationships with external agencies and marketing service providers.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of B2B marketing experience, with at least 2 years in technology/IT sector.
• Proven track record in vendor marketing fund management and utilisation.
• Experience with marketing automation and CRM platforms.
• Strong experience in planning and executing large-scale B2B events.
• Excellent project management and budgeting skills.
• Outstanding communication and presentation abilities.
• Demonstrated success in building and maintaining strategic partnerships.
• Experience with Microsoft Dynamics CRM – Customer Insights.
• International business experience and etiquette.
• Knowledge of current IT industry trends and technologies.
• Strategic thinking and analytical capability.
• Strong leadership and team management abilities.
• Excellent negotiation and relationship-building skills.
• Financial acumen and budget management expertise.
• Creative problem-solving abilities and strong organisational and multitasking capabilities.

Company Pension Scheme after probationary.

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