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- Tasks: Support marketing and communications to drive ticket sales and enhance digital media performance.
- Company: Join Legends and ASM Global, leaders in sports and live events, creating unforgettable experiences.
- Benefits: Enjoy discounted event tickets, 25 days annual leave, health support, and a pension contribution.
- Why this job: Be part of a dynamic team transforming live entertainment in a vibrant, inclusive environment.
- Qualifications: Experience in digital marketing, SEO, paid social media, and content management is essential.
- Other info: Flexible working arrangements available; we value diversity and inclusion in our hiring process.
The predicted salary is between 28800 - 42000 £ per year.
About LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues, stadiums, arenas, convention centres and theatres.
Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
About the Venue:
Voted Best New Venue in the World 2014 at the Stadium Business Awards,First Directarena has played host to some incredible artists since opening in September 2013, including Sir Elton John, Bruce Springsteen, Michael Bublé, Sports Personality of the Year, Gary Barlow, Prince, Miley Cyrus, Le Tour De France Grand Depart, John Bishop, Championship Boxing, Queen + Adam Lambert, Fleetwood Mac, Premier League Darts, Neil Young, Bette Midler, Drake, Morrissey, The Eagles, Pharrell Williams, John Legend, The MOBO Awards, and Mumford and Sons.
The Arena’s unique \”super theatre\” style configuration is designed to enhance the arena experience, with all seats facing the stage and high-quality acoustics providing the best sound experience in the UK. Spectators and performers alike will enjoy a more intimate atmosphere with reduced viewing distances inside the 13,781-capacity venue.
About the Role:
We are looking for a Digital Marketing Executive to support all areas for marketing and communications with an emphasis on ensuring digital media platforms perform as effectively as possible in order to drive ticket sales, maximise opportunities for the sale of premium products, plus other commercial elements of the business.
What we can offer:
Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.
You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days of annual leave
We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.
A healthy contribution of 5% Pension so that your golden years are spent ticking off the items on your bucket list.
Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield, ASM will support these unexpected costs. For you and any children.
We understand that from time to time, you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.
We are visionaries: both physically and metaphorically! When you join ASM, you will be entitled to eye care vouchers and a contribution towards any required glasses.
Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet
Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team
Key Responsibilities:
- To support all areas of marketing and communications, ensuring the delivery of all projects on time and in line with brand guidelines. – including but not limited to Advertising, Social Media, E-marketing, and Content Management:
- To understand all aspects of the venue operation’s to effectively and efficiently meet the needs of our teams, stakeholders, partners, and promoters.
- Maintain and building relationships with partners, promoters, agencies, suppliers, and industry contacts.
You will have:
- Experience of working in a Digital Marketing role within a similar business or industry – Essential
- Website or content management systems experience – Essential
- Strong working knowledge of SEO, PP – Essential
- Strong working knowledge of paid social media adverts – Essential
- Knowledge of social media trends and Meta Business Suite.
- Experience in sending emails via an ECRM system.
- The ability to analyse consumer behaviour and adjust email and advertising campaigns accordingly.
- Strong working knowledge of budgeting: to ensure return on investment for paid social media and pay-per-click campaigns.
Recruitment Process Outlined:
- 1st Stage- Intro Call with Talent Team
- 2nd Stage- Meeting with Head of Marketing & Communications
There will also be the opportunity in the process to meet the wider team and visit the arena.
Inclusive Workplace
At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
Please let us know in your application if you need reasonable adjustments at any stage of our recruitment process. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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Digital Marketing Executive Venues · first direct bank arena employer: ASM Global Group
Contact Detail:
ASM Global Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive Venues · first direct bank arena
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the live events sector. Understanding how to leverage social media platforms and SEO strategies specific to venues can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the industry by attending events or joining relevant online communities. Building relationships with people who work in digital marketing for venues can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've successfully adjusted campaigns based on consumer behaviour. Being able to discuss specific metrics and outcomes will demonstrate your ability to drive ticket sales effectively.
✨Tip Number 4
Research ASM Global and First Direct Arena thoroughly. Understanding their values, recent events, and marketing strategies will help you tailor your conversations during interviews and show your genuine interest in the role.
We think you need these skills to ace Digital Marketing Executive Venues · first direct bank arena
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like SEO, paid social media, and content management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for live events and digital marketing. Mention specific experiences that align with the responsibilities of the Digital Marketing Executive role and how you can contribute to the team.
Showcase Your Skills: In your application, emphasise your knowledge of social media trends, ECRM systems, and consumer behaviour analysis. Provide examples of past campaigns you've worked on and their outcomes to illustrate your expertise.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at ASM Global Group
✨Know Your Digital Marketing Basics
Make sure you brush up on your digital marketing knowledge, especially in areas like SEO, PPC, and social media advertising. Be prepared to discuss how you've applied these skills in previous roles.
✨Showcase Your Creativity
Prepare examples of innovative campaigns or strategies you've implemented in the past. This role requires a creative mindset, so demonstrating your ability to think outside the box will impress the interviewers.
✨Understand the Venue's Unique Selling Points
Familiarise yourself with the first direct arena and its offerings. Knowing what makes the venue special will help you tailor your answers and show genuine interest in the role and the company.
✨Prepare Questions for Your Interviewers
Have a list of thoughtful questions ready to ask during your interview. This shows that you're engaged and interested in the position, as well as giving you a chance to learn more about the team and their goals.
