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- Tasks: Manage and optimise programmatic campaigns using cutting-edge AI and data insights.
- Company: Join Locala, a global leader in omnichannel advertising with a vibrant team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact in the fast-paced world of digital advertising and work with top brands.
- Qualifications: 6-10 years in programmatic advertising with strong DSP experience.
- Other info: Dynamic environment with a focus on innovation and collaboration.
The predicted salary is between 48000 - 72000 £ per year.
Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalised to the local consumer. Our platform specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes. Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries. With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada, and Dubai.
To reinforce our UK team, we are looking for a highly skilled Senior Media Trader.
Key Responsibilities- Campaign Execution & Optimization
- Set up, manage, and optimise programmatic campaigns.
- Monitor campaign performance daily and proactively troubleshoot placement issues.
- Recommend and activate relevant audience segments based on client objectives and performance signals.
- Investigate discrepancies with third-party measurement tools in collaboration with support teams.
- Provide creative format recommendations in close collaboration with design and creative teams.
- Define and execute omnichannel strategies across CTV / OTT, Programmatic DOOH, Display & Mobile, including contextual and ID-free targeting.
- Leverage multi-DSP expertise (DV360, The Trade Desk, Amazon DSP, Xandr) to recommend the optimal platform mix per campaign.
- Manage and optimise PMP and Programmatic Guaranteed deals, particularly for local inventory.
- Apply advanced optimisation logic to balance reach, frequency, and performance (CPA / ROAS).
- Work closely with Account Managers to understand client goals, communicate results, and support upselling.
- Build and maintain strong relationships with local publishers, SSPs, and media partners.
- Analyse performance data and translate results into clear insights for non-technical stakeholders.
- Support reporting and performance visualisation, with exposure to BI tools such as Tableau.
- Contribute to post-campaign analysis and strategic recommendations.
- 6-10 years in programmatic advertising with 2+ years in a senior or architect-style role managing large, Tier 1 accounts.
- Strong experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or Xandr.
- Solid understanding of campaign trafficking, optimisation, and troubleshooting.
- Familiarity with bid shading, throttling, and tracking methodologies (pixels, S2S).
- Strong knowledge of the UK media agency and publisher landscape.
- Solid understanding of third-party measuring tools (IAS, DoubleVerify).
Senior Programmatic Trader in Westminster employer: Asklocala
Contact Detail:
Asklocala Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Programmatic Trader in Westminster
✨Tip Number 1
Networking is key! Reach out to industry contacts on LinkedIn or attend local events. We can’t stress enough how a personal connection can get your foot in the door.
✨Tip Number 2
Prepare for interviews by researching Locala’s recent campaigns and successes. Show us you’re genuinely interested and ready to contribute to our innovative strategies!
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience with DSPs and programmatic strategies. We want to hear how you can bring value to our team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Let’s make it happen together!
We think you need these skills to ace Senior Programmatic Trader in Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Programmatic Trader role. Highlight your experience with DSPs and campaign optimisation, as these are key for us. Use specific examples that showcase your skills in managing large accounts.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for programmatic advertising and how your background aligns with our mission at Locala. Don’t forget to mention any relevant achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since we value data-driven decision-making, make sure to highlight your analytical skills in your application. Discuss how you've used performance data to inform strategies and improve campaign outcomes in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Asklocala
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic advertising, especially the DSPs mentioned in the job description like DV360 and The Trade Desk. Be ready to discuss your experience with campaign execution and optimisation, as well as any specific strategies you've implemented in past roles.
✨Showcase Your Analytical Skills
Since the role involves analysing performance data and translating it into insights, prepare examples of how you've done this before. Think about times when you've used BI tools like Tableau to support reporting and visualisation. Being able to articulate your analytical process will impress the interviewers.
✨Demonstrate Stakeholder Management
This position requires strong partner and stakeholder management skills. Be prepared to share experiences where you've worked closely with account managers or clients to achieve their goals. Highlight how you built relationships and communicated results effectively.
✨Stay Updated on Industry Trends
The world of programmatic advertising is always evolving, so show that you're on top of the latest trends and technologies. Mention any recent developments in omnichannel strategies or audience targeting that you find interesting. This will demonstrate your passion for the industry and your commitment to continuous learning.
