Head of Growth for web2app and paid acquisition in London

Описание

Askie is an AI-powered learning companion for kids, providing safe, age-appropriate content that parents trust and children love. The product is available across iOS, Android, and web.

Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

• Own and scale paid acquisition across Meta, Google, TikTok, and Apple Search Ads
• Build and optimize the web2app funnel, including landing pages, checkout, and app handoff, to lower CAC and increase conversion
• Run rapid creative testing loops and iterate on messaging, hooks, and offers
• Shape the brand and positioning across every touchpoint
• Own attribution, analytics, and reporting using PostHog, AppsFlyer, and GA
• Partner with product to connect acquisition and retention

Требования

• Proven track record scaling consumer or mobile app growth
• Deep, hands-on expertise in web2app acquisition funnels
• Mastery of paid channels, including personally managing budgets and achieving ROAS targets
• Strong brand and creative instincts backed by data
• Fluency in analytics, attribution, and experimentation
• AI-native approach: AI tools are the default way of working; experience building agents and automations for creative, analysis, and reporting
• Resourceful and ownership-driven; able to deliver results without a large team or budget and thrive at an early-stage startup
• Будет плюсом: experience in EdTech, kids and family apps, or D2C subscriptions; experience taking an app from early traction to scale; experience with kids apps

Условия

• Equity: 0.5% - 1.5%
• Fresh off a $3M seed, the role offers early ownership of the growth function and a budget to prove what works
• Hybrid work from the London office, 3 days a week on-site