Описание
Askie is an AI-powered learning companion for kids, providing safe, age-appropriate content that parents trust and children love. The product is available across iOS, Android, and web.
Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи
- Own and scale paid acquisition across Meta, Google, TikTok, and Apple Search Ads
- Build and optimize the web2app funnel, including landing pages, checkout, and app handoff, to lower CAC and increase conversion
- Run rapid creative testing loops and iterate on messaging, hooks, and offers
- Shape the brand and positioning across every touchpoint
- Own attribution, analytics, and reporting using PostHog, AppsFlyer, and GA
- Partner with product to connect acquisition and retention
Требования
- Proven track record scaling consumer or mobile app growth
- Deep, hands-on expertise in web2app acquisition funnels
- Mastery of paid channels, including personally managing budgets and achieving ROAS targets
- Strong brand and creative instincts backed by data
- Fluency in analytics, attribution, and experimentation
- AI-native approach: AI tools are the default way of working; experience building agents and automations for creative, analysis, and reporting
- Resourceful and ownership-driven; able to deliver results without a large team or budget and thrive at an early-stage startup
- Будет плюсом: experience in EdTech, kids and family apps, or D2C subscriptions; experience taking an app from early traction to scale; experience with kids apps
Условия
- Equity: 0.5% - 1.5%
- Fresh off a $3M seed, the role offers early ownership of the growth function and a budget to prove what works
- Hybrid work from the London office, 3 days a week on-site
