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- Tasks: Lead and scale outbound sales teams while driving strategy and execution across UK and EMEA.
- Company: Join Askable, the user research platform loved by top brands like Deliveroo and BBC.
- Benefits: Enjoy a competitive salary, 28 days holiday, and a bonus day off every month!
- Why this job: Make a real impact in a fast-paced environment where your ideas matter.
- Qualifications: 8-10 years of sales experience with a proven track record in leading teams.
- Other info: Be part of a vibrant culture that values community and personal growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About Askable
We’re Askable - the world’s most loved user research platform. We help teams run better research faster — from participant recruitment to insights — so they can build products people actually want. Askable began in 2017 as an idea born out of frustration with outdated research processes. Now with offices in Brisbane, London, and Chicago, we’re growing the team to bring Askable’s research power to researchers everywhere.
Our culture drives everything we do. We believe work should be fulfilling, exciting, and meaningful. Here, you’re part of a community that cares about what they’re building and how they’re building it. Our Culture Book guides what we stand for, how we work, and the values that unite us.
About the role
This is a high-impact leadership role at the centre of Askable’s growth strategy in the region. You’ll lead and scale our Outbound Account Executives, set the standard for performance and execution, and shape the outbound playbook across Mid-market and Enterprise. This is not a “sit back and manage” job — you’ll carry quota, stay close to deals, and help define what great looks like in a fast-moving environment.
What you’ll do
- Own the outbound motion across UK (and phase 2 EMEA), with responsibility for:
- Leading from the front: Carrying a quota and winning deals yourself to set the benchmark
- Setting the pace and energy for a high-performing outbound culture
- Having experience hiring, firing and building high performing teams
- Coaching + performance management
- Running weekly pipeline reviews, forecasting, and deal coaching
- Driving methodology excellence across MEDPICC and Challenger
- Supporting reps through performance plans, growth plans, and career progression
- Owning the outbound strategy across EMEA: ICP targeting, segmentation, coverage models
- Building repeatable processes and improving outbound efficiency
- Partnering with Marketing + Ops to launch targeted campaigns and sharpen playbooks
- Delivering accurate forecasting and consistent operating rhythms
- Ensuring CRM hygiene and reporting excellence in HubSpot, Lemlist, and related tools
- Monitoring pipeline health, conversion metrics, activity inputs, and outputs
- Working closely with Product, Marketing, Customer Success, and Growth to share insights from the field
- Influencing roadmap and positioning through customer + prospect feedback
- Aligning with global sales leadership on territory planning, resourcing, and comp strategy
- Partnering with Enablement to build training programs and ongoing methodology-based coaching
Skills and experience you’ll bring
To hit the ground running in this role you’ll need at least 8-10 years sales experience with 3+ years leading high-velocity teams. You’ll also be able to show:
- A track record of building and leading quota-carrying outbound teams
- Strong fluency in structured sales methodologies (MEDPICC + Challenger)
- A gritty, builder mindset — you can create process where none exists
- Strong coaching instincts and the ability to lift performance across a team
- A highly analytical approach to pipeline, forecasting, and conversion metrics
- Experience selling across multiple markets (UK + broader EMEA is a bonus)
- Comfort leading distributed teams across time zones and cultures
- Strong SaaS / ARR fundamentals and commercial instincts
- Familiarity with research/insight tooling (or adjacent categories) is a plus
If you’re the type of person who listens to 20VC, has read The Sales Acceleration Formula, Sales Simplified, or The Challenger Customer — you’ll feel right at home.
Perks and benefits
Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite:
- Competitive Salary
- A vibrant and social work environment
- A fast-moving, high-ownership environment with real influence on strategy and execution
- 28 days holiday (including bank holidays)
- Askable Days: a bonus paid day off every month!
- Opportunities for international travel, including an introductory trip to meet the team in Australia
Before you go...
Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.
Head of New Business (UK and EMEA) employer: Askable
Contact Detail:
Askable Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of New Business (UK and EMEA)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. At Askable, we value community and collaboration, so show us how you fit into that vibe!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head of New Business. Highlight your leadership skills and how you can drive our outbound strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Head of New Business (UK and EMEA)
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for user research and how you can contribute to our vibrant culture.
Tailor Your Application: Make sure to customise your application to highlight your experience in leading high-performing teams and your familiarity with sales methodologies. We love seeing how your unique background aligns with what we’re looking for!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you've built and scaled teams or improved processes. This will help us see the impact you've made in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our community at Askable!
How to prepare for a job interview at Askable
✨Know Your Stuff
Before the interview, dive deep into Askable's mission and values. Familiarise yourself with their user research platform and the clients they work with. This will not only show your genuine interest but also help you align your experience with their needs.
✨Showcase Your Leadership Skills
As a Head of New Business, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've built high-performing teams in the past, focusing on your coaching methods and how you've driven performance.
✨Be Ready to Discuss Strategy
Expect questions about outbound strategies and sales methodologies like MEDPICC and Challenger. Have specific examples ready that illustrate how you've successfully implemented these strategies in previous roles.
✨Cultural Fit Matters
Askable places a strong emphasis on culture. Be prepared to discuss how your values align with theirs and share experiences that highlight your ability to thrive in a community-focused environment. Show them you're not just a fit for the role, but for the team!
