At a Glance
- Tasks: Lead digital marketing efforts and enhance customer engagement for ASK Italian.
- Company: Join a vibrant family of 59 Italian restaurants across the UK.
- Benefits: Enjoy a competitive salary, bonuses, discounts, and wellness support.
- Other info: Hybrid work model with a fun office atmosphere and free barista training.
- Why this job: Be part of a creative team driving brand success in a dynamic environment.
- Qualifications: 3-4 years in marketing, strong digital skills, and a passion for hospitality.
The predicted salary is between 40000 - 40000 £ per year.
Location: Central London - hybrid 3 days a week in head office (central London)
Salary: £40,000 per annum, plus benefits and bonus
About ASK Italian
ASK Italian is a family of 59 Italian restaurants across the UK, with every ASK serving its own unique community. We take our inspiration from the Italian way of life and put our heart and soul into the details, so when people come to our restaurants, they can relax, unwind and be themselves. Behind the scenes, we’re a collaborative, hands‑on team who care deeply about food, people and getting the details right, working together to build a stronger business and a brand we’re proud of.
Purpose of the Role
The Brand Manager plays a key role in driving customer engagement, frequency and brand affinity across ASK Italian’s owned digital channels and wider commercial marketing activity. This role is responsible for the day‑to‑day management and optimisation of ASK’s digital ecosystem, including the website, ASK Perks loyalty programme, CRM communications, Google/Yext presence and promotional activity. Alongside strong digital and loyalty expertise, the role also supports the development and delivery of wider brand communications, campaign planning and commercially‑driven marketing activity across the customer calendar. We’re looking for someone who combines creativity with strong digital capability. Someone who understands how great communications, customer experience and loyalty mechanics work together to drive commercial impact.
Key Accountabilities
- ASK Owned Digital Channels: Lead the day‑to‑day management of ASK’s owned digital ecosystem, ensuring all customer‑facing channels remain accurate, engaging, commercially effective and aligned to brand standards.
- Website Management: Own website content updates through the CMS, ensuring menus, campaign messaging, promotions, bookings information and brand content are consistently up to date and optimised for customer experience and conversion.
- Digital Presence: Manage ASK’s wider digital footprint across Google Business, Yext and other customer‑facing platforms, ensuring accuracy, consistency and optimisation of listings, imagery, reviews and local information.
- Email & CRM (ECRM): Own the planning, briefing, writing and delivery of ASK CRM communications across BAU and campaign activity, working closely with the CRM Manager to drive engagement, frequency, retention and conversion.
- Loyalty & ASK Perks: Lead the day‑to‑day management and implementation of the ASK Perks loyalty programme, including customer offers, app content, loyalty communications and campaign execution to drive member engagement and repeat visits.
- Promotions & Offers: Support the development and implementation of ASK’s commercial trading plan across digital channels, ensuring promotional activity is communicated effectively and delivered accurately across all customer touchpoints.
- Paid Social Support: Support wider paid social communications planning through briefing, messaging development and creative coordination in line with campaign objectives and customer insight.
- Performance Monitoring: Regularly review website, CRM and loyalty performance data to identify opportunities to improve engagement, customer journey and commercial impact.
Brand Communications & Content
- Support the development and implementation of wider brand and campaign communications across the annual marketing calendar.
- Work closely with the wider marketing team to help shape integrated customer communications plans across key campaigns, launches and seasonal activity.
- Content Development: Support the planning and delivery of content across owned channels, ensuring creative assets and messaging align with ASK’s tone of voice, brand positioning and commercial priorities.
- Copywriting: Develop engaging copy across digital and campaign channels, ensuring all communications are customer‑focused, on‑brand and aligned to campaign objectives. Support the development of briefs for creative assets across digital and in‑restaurant channels.
Promotions + Commercial Activity
- Own the execution and communication of in‑restaurant customer offers and loyalty activity across digital channels and CRM touchpoints.
- Work cross‑functionally with internal teams and external platforms (including Comtrex, Atreemo, Openr) to ensure promotional mechanics, customer journeys and T&Cs are implemented accurately and on time.
- Support wider commercial and campaign planning activity, ensuring marketing communications align with business priorities and trading objectives.
BAU Responsibilities
- Budget management across areas of responsibility.
- Support wider marketing projects and campaigns as required.
- Contribute to annual marketing and communications planning.
- Support large‑scale marketing initiatives including loyalty programme development, digital transformation projects and brand strategy activity.
Experience Required
- Minimum 3-4 years’ experience in a marketing role, ideally within hospitality, retail, leisure or another customer‑facing environment.
- Strong experience across digital marketing channels, including website CMS management, CRM/email marketing and customer loyalty programmes.
- Experience working with website analytics platforms such as Google Analytics and confidence interpreting performance data and customer behaviour.
- Strong understanding of promotional marketing and customer engagement mechanics.
- Experience supporting integrated campaign planning and wider brand communications activity.
- Excellent written and verbal communication skills, with confidence working cross‑functionally across marketing, digital, operations and commercial teams.
- Strong copywriting capability with the ability to adapt tone of voice across channels and audiences.
- Highly organised with the ability to manage multiple projects simultaneously in a fast‑paced environment.
- Experience briefing creative work and working collaboratively with designers and agencies.
- Previous people management experience is advantageous.
- Marketing degree educated or equivalent experience would be preferred.
- A genuine interest in food, hospitality and customer experience!
Skills & Behaviours
- Customer & Commercial Focus: Understands how marketing activity drives engagement, frequency and commercial performance.
- Creative Thinker: Able to develop engaging communications and ideas that resonate with customers and bring the brand to life.
- Digitally Confident: Comfortable working across CRM, loyalty, website and digital content platforms.
- Analytical: Uses performance data and customer insight to make informed recommendations and optimise activity.
- Strong Communicator: Builds strong relationships across teams and communicates clearly and confidently at all levels.
- Organised & Proactive: Able to prioritise workload effectively and manage multiple deadlines simultaneously.
- Collaborative: Thrives in cross‑functional teams and contributes positively to wider team success.
- Detail Oriented: Ensures accuracy and consistency across customer communications, promotions and digital channels.
- Driven & Self‑Sufficient: Takes ownership and drives projects through to delivery with pace and attention to detail.
We can offer you:
- Opportunity to earn a bonus of up to 20% of your salary.
- Peace of mind from your very first day with our Life Assurance, Income Protection and Private Healthcare schemes.
- We Care wellbeing services, including 24/7 GP, mental health, legal and financial support, etc. for you and your immediate family.
- A contribution of 6% of your salary to your pension pot each month.
- 50% discount with ASK Italian, Zizzi and Coco di Mama and 25% discount for friends and family members.
- We also have a great office designed by our own in‑house creative team, located in Central London, just opposite the Edgware Road Circle line tube stop.
- As you might expect from an Italian restaurant company, we have free espresso and barista training as part of your induction!
- A free Coco di Mama breakfast is provided every Tuesday & Thursday and free fruit is available all day every day too.
Brand and Digital Manager employer: ASK Italian
ASK Italian is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration in the heart of Central London. With a strong focus on employee wellbeing, including comprehensive health benefits and generous discounts, we empower our team to thrive both personally and professionally. Join us to be part of a passionate family that values your contributions and supports your growth in the dynamic hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Digital Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is especially important for a creative role like Brand and Digital Manager, where showcasing your digital prowess can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand ASK Italian's brand values and think about how your experience aligns with their mission. Tailor your responses to show you're not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the ASK Italian family.
We think you need these skills to ace Brand and Digital Manager
Some tips for your application 🫡
Show Your Passion for Food and Hospitality:When you're writing your application, let your love for food and the hospitality industry shine through. We want to see that you genuinely care about creating great customer experiences, so share any relevant stories or experiences that highlight this passion.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who understands digital marketing and brand communications, so highlight your relevant experience in these areas.
Be Creative with Your Copy:Since the role involves a lot of copywriting, don’t be afraid to showcase your creative flair in your application. Use engaging language and a tone that aligns with our brand voice. This is your chance to demonstrate how you can communicate effectively!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows that you’re proactive and keen to join our team!
How to prepare for a job interview at ASK Italian
✨Know Your Brand
Before the interview, dive deep into ASK Italian's brand values and mission. Understand their unique approach to customer experience and how they engage with their community. This will help you align your answers with their ethos and show that you're genuinely interested in the role.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with digital marketing channels, especially website management and CRM systems. Bring examples of past campaigns you've worked on, focusing on how you used data to drive engagement and improve customer journeys. This will demonstrate your analytical skills and digital confidence.
✨Creative Communication is Key
Since the role requires strong copywriting and creative thinking, think of a few examples where you've developed engaging content or campaigns. Be ready to share how you adapted your tone of voice for different audiences, as this will highlight your versatility and understanding of brand communication.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the team dynamics, upcoming campaigns, or how they measure success in their digital channels. This shows your enthusiasm for the role and helps you gauge if ASK Italian is the right fit for you.
