Store Manager in London

Store Manager in London

London Full-Time 25000 - 30000 £ / year (est.) No working from home possible
Ask Athena

At a Glance

  • Tasks: Lead a dynamic team to deliver exceptional customer service and drive store performance.
  • Company: Join the iconic Samsonite brand, known for quality and innovation in travel.
  • Benefits: Enjoy competitive pay, career growth, and a vibrant work environment.
  • Other info: Flexible hours and opportunities for personal development await you.
  • Why this job: Be a key player in shaping customer experiences and leading a passionate team.
  • Qualifications: Retail management experience and a passion for travel are essential.

The predicted salary is between 25000 - 30000 £ per year.

Position: Store Manager (40 hours per week)

  • Availability: September 2026
  • Job Purpose

As a Store Manager at Samsonite, you are the driving force behind operational excellence, team performance, and customer satisfaction.

You lead by example, fostering a positive and inclusive work environment while ensuring that Samsonite's premium standards are consistently upheld.

With a strategic mindset and a strong sense of accountability, you guide your team toward achieving sales targets, delivering exceptional service, and maintaining a well-organized, visually appealing store.

Your leadership, adaptability, and collaborative approach make you a key contributor to the store's success and a role model for your team.

The Store Manager position includes but is not limited to the following major accountabilities:

  • Customer Service
  • Consistently the team consistently applies the 6 mandatory selling skills during every customer interaction, setting high standard for service and engagement.
  • Guide the team in following the full Samsonite selling process to maximize every sales opportunity.
  • Use strong product knowledge to confidently recommend solutions that meet customer needs and drives sales.
  • Build lasting customer relationships by promoting loyalty programs and encouraging repeat purchases through personalized service.
  • Deliver an exceptional shopping experience that goes beyond expectations, creating memorable moments for customers.
  • Represent Samsonite's brand values in all respects of store operations, demonstrating professionalism and passion for the brand.
  • CRM Excellence: Achieves and exceeds targets for both ticket association and customer contractability, ensuring accurate data capture and effective follow‑up.
  • Store Performance Analysis
  • Consistently meet and exceed store sales targets while managing operations within defined budgets.
  • Monitor, analyze, and act on key performance indicators (KPIs) to drive continuous improvement and achieve business objectives.
  • Identify and interpret sales trends to support accurate forecasting and strategic planning.
  • Stock Management
  • Manage stock levels effectively and make informed decisions to optimize inventory control.
  • Ensure all products on the shop floor are accurately priced and clearly displayed.
  • Implement strategies to minimize losses and achieve company shrinkage targets.
  • Plan and oversee all stock movements, ensuring timely and accurate coordination with the central retail team.
  • Human Resources Management
  • Partner with the Area Manager to attract and recruit top talent, ensuring the store has a high‑performing team.
  • Build a strong team culture by developing team spirit, fostering collaboration, and creating a customer‑focused environment with complementary strengths.
  • Train, coach, and motivate team members to enhance skills, drive performance, and support long‑term retention.
  • Monitor and evaluate staff performance, addressing capability, attendance, and disciplinary matters in line with company policies.
  • Plan and manage staff schedules effectively, aligning with payroll budgets and leveraging individual strengths for optimal store performance.
  • Ensure accurate and timely implementation of HR Procedures and payroll processes, maintaining compliance and precision.
  • Track and communicate training progress using the designated training tracking tools to ensure continuous development.
  • Operations
  • Ensure strict adherence to all company operational policies and procedures, including cash handling, banking, opening/closing routines, and health & safety standards.
  • Maintain full compliance with local legislation and company guidelines, adapting to any specific local trading requirements.
  • Complete and submit all required documentation accurately and on time.
  • Maintain a clean, organized, and visually appealing store environment to provide a welcoming experience for customers.
  • Oversee repairs and maintenance, ensuring issues are resolved promptly and professionally with clear follow‑up.
  • Proactively identify opportunities for improvement and implement changes that enhance business.
  • Ensure store operations align with Samsonite's environmental policies and meet Green Mark standards, promoting sustainable practices throughout the business.
  • Merchandising, Marketing & Promotions
  • Maintain store and window displays inline with Samsonite's visual merchandising standards, ensuring a premium and inviting presentation.
  • Prepare and implement all promotions effectively, using promotional POS materials accurately and on time.
  • Provide feedback and suggestions to adapt visual merchandising to the local customer profile for maximum impact.
  • Identify and leverage local marketing opportunities to drive traffic and sales.
  • Safeguard and enhance the company's image and brand reputation through consistent execution and attention to detail.
  • Communication
  • Communicate clearly and effectively, while actively listening to others.
  • Keep the team informed of business performance, new initiatives, and key updates to ensure alignment and engagement.
  • Stay up to date with local market trends, customer preferences, and competitor activity, sharing insights and recommendations with management.
  • Ensure full compliance with company policies, standards, and dress code, always maintaining a professional image.
  • Act as a bridge between local/central management and Samsonite leadership team, ensuring smooth information flow.
  • Serve as a true Brand Ambassador, representing Samsonite and its values with professionalism and passion.
  • Reporting Line
  • Reports directly to the Area Manager.
  • Skilled Required
  • Ability to stand, bend, and lift up to 15kg, and safely use ladders when required.
  • Computer literacy, including proficiency in retail systems, POS, and basic reporting tools.
  • Previous retail experience, ideally in a management or supervisory role.
  • Sales‑oriented mindset with a proven track record of achieving multiplies priorities effectively.
  • Strong ability to work under pressure and manage multiple priorities effectively.
  • Genuine passion for travel and strong alignment with Samsonite's brand values.
  • High level of flexibility and adaptability in a fast‑paced retail environment.
  • Leadership and team development skills, including coaching, motivation, and performance management.
  • Excellent communication and interpersonal skills, with the ability to engage customers and lead teams.
  • Strong analytical and problem‑solving abilities for interpreting KPIs and driving improvement.
  • Organizational and time‑management skills to ensure smooth store operations.
  • Knowledge of visual merchandising principles and ability to maintain brand standards.
  • Understanding of inventory control and loss prevention strategies.
  • Ability to implement HR policies and manage scheduling, payroll accuracy, and compliance.
  • Familiarity with CRM systems and data‑driven customer engagement strategies.

Travel required twice a year at least.

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Store Manager in London employer: Ask Athena

At Ask Athena, we pride ourselves on being an exceptional employer that values our team members' contributions and growth. Working at the Samsonite Store in Designer Outlet Cheshire Oaks offers a vibrant work culture where you can thrive in a supportive environment, enjoy flexible hours, and benefit from ongoing training and development opportunities. Join us to be part of a dynamic team that is passionate about delivering outstanding customer experiences in the travel goods sector.

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Contact Details:

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We think you need these skills to ace Store Manager in London

Communication Skills
Adaptability
Problem-Solving Skills
Team Leadership
Operational Excellence
Time Management
Customer Service