At a Glance
- Tasks: Drive growth for ASICS within Frasers Group and enhance brand visibility.
- Company: Join ASICS, a purpose-driven brand promoting movement and wellbeing.
- Benefits: Inclusive environment, diverse culture, and opportunities for personal growth.
- Other info: Weekly travel within the UK and occasional trips to Europe.
- Why this job: Be part of a team that values sport and makes a real impact.
- Qualifications: 5+ years in sales, preferably in sports or FMCG, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We are ASICS. Our five letters have meaning: ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement, supporting more people to experience the transformative power of movement on the body and the mind. This is your chance to join a truly purpose-driven brand.
As Key Account Manager – Frasers Group, you’ll be responsible for specific categories within the group (SportStyle FTW & APEQ) – driving profitable market share growth within these specific categories. An energetic self-starter with a proven sales record and strong commercial background, the work you do will play a major role in realising the business’s broader financial objectives and distribution strategy – enhancing perceptions of the ASICS brand globally.
You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences.
Can you move minds? We're looking for a talented, proactive and influential salesperson with a genuine affinity for the sports and leisure industry to join our team as a dedicated account manager for Frasers Group. As a true people-person who enjoys travel, you'll be tirelessly customer-orientated, combining excellent listening skills with powers of persuasion to build and maintain a strong, strategic relationship with this key account. You'll be responsible for understanding Frasers Group's evolving business needs and delivering tailored solutions that drive mutual growth and success.
This role requires weekly travel within the UK and occasionally Europe plus regular visits to our UK Head Office in Warrington. You will be reporting to our Sales Manager Frasers Group.
As part of the role you’ll:
- Lead and drive development of the ASICS brand within Frasers Group and ensure consistent implementation of our sales strategy across their entire estate, maximising penetration across their Sports Direct, Flannels and premium retail channels.
- Make weekly contact with Frasers Group stakeholders to review sales performance, orderbook status and identify commercial opportunities across their multi-channel platform.
- Manage pre-order intake twice per year, working collaboratively with Frasers Group's buying and merchandising teams to secure optimal seasonal commitments.
- Execute pre-determined marketing activities and sales campaigns within set budgets, ensuring ASICS brand visibility and prominence across Frasers Group's retail touchpoints.
- Provide realistic and accurate forecasts on Frasers Group's performance and ensure their compliance with commercial agreements through bi-weekly, quarterly and long-term planning cycles.
- Run strategic sell-in meetings, create compelling seasonal product assortments and develop go-to-market plans that leverage Frasers Group's unique multi-channel strength, working in conjunction with our Marketing and Merchandising teams.
- Become an expert in Frasers Group's business model, understanding their diverse customer base, channel dynamics and commercial priorities across Sports Direct, Flannels and premium retail.
- Work closely with our Customer Service and Finance teams to deliver exceptional account management and ensure seamless operational execution.
- Analyse sell-out data and market trends across Frasers Group's channels, spotting seasonal opportunities and driving in-season optimisation.
- Monitor the competitive landscape across the UK SportStyle market and EMEA sporting goods distribution sector, reporting on competitor activity and proposing strategic actions to grow ASICS market share and sustainable business development with Frasers Group.
Does this sound like you? You’re self-motivated, results-driven and continually strive to beat your targets. You’re organised and flexible, able to adjust and adapt to the ever-changing marketplace dynamics and company goals. You’re passionate about our products and stay abreast of the latest technologies and trends that our customers need to hear about. You’re empathetic, understanding people and what makes them tick, taking relationships from strength to strength with ease. You’re a team player, recognising the vital role of collaboration.
What we’re looking for:
- At least 5 years’ relevant working experience & minimum 4 years preferably within Sports, FMCG.
- Full, clean driving license.
- Experience of managing Frasers Group.
- Proven sales and listening skills, with a keen interest in sports & leisure.
- University degree or other commercial background.
- Excellent English language skills (spoken and written).
- Advanced IT skills, including MS Excel and PPT.
- Reporting skills and analytical abilities.
- Advanced negotiating skills.
- Confident presentation and communication abilities.
- Flexibility to travel and to work on own initiative and as part of a team.
When you join ASICS, you join a family and become part of something special. We know that sport means so much more than physical activity alone. It’s about coming together, sharing experiences and enhancing our all-round wellbeing. That’s why we practice what we preach. You’ll join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies and healthy minds. As an employer, we offer a range of benefits and services to our people to experience the positive impact of movement every day. We look forward to receiving your application online.
Key Account Manager employer: ASICS
At TECHNE, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Warrington. Our commitment to employee growth is evident through tailored development programmes and a performance-related bonus structure, ensuring that our team members are rewarded for their contributions. Join us to be part of a forward-thinking recruitment business that values relationships and integrity, while working in a hybrid environment that promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Key Account Manager at ASICS, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including ASICS. Tailor your message to explain why you’re drawn to them and how you can contribute as a Key Account Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Key Account Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for ASICS:When writing your cover letter, make sure to tailor your message specifically for ASICS. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at ASICS
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show ASICS that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show ASICS that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with ASICS’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
