At a Glance
- Tasks: Create and execute exciting local marketing activations that connect our brand with athletes and events.
- Company: Join ASICS, a purpose-driven brand that values diversity and well-being.
- Benefits: Inclusive environment, competitive salary, and opportunities for personal growth.
- Other info: Flexible working hours and travel opportunities to engage with local markets.
- Why this job: Make a real impact in the sports community while promoting a healthy lifestyle.
- Qualifications: 3-5 years in marketing, strong communication skills, and a passion for sports.
The predicted salary is between 35000 - 45000 £ per year.
Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.
As our Activation Specialist in the UK & Ireland Marketing team, you will play an important role in building and executing impactful local market activation plans. You’ll connect our brand with athletes, events, and key partners to drive preference, recommendations, and loyalty. You will also work closely with cross-functional teams to ensure all initiatives are integrated and deliver measurable results.
Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.
Our perfect fit.
- You’re a team player. You can connect, coordinate and communicate effectively with colleagues.
- You’re organised. You are able to manage multiple projects/activations while not losing sight of attention to detail.
- You’re knowledgeable. You have experience and an active interest in seeking out new ways to activate.
- You’re strong-willed. You thrive when presented with problem-solving opportunities.
- You’re thorough. You pride yourself on delivering the best consumer experience.
How you’ll help us.
Based at our UK & Ireland Office in Warrington, you will be reporting to the Marketing Manager, and as part of the role, you’ll help us to continue to build our brand by:
- Developing activations for local initiatives in line with EMEA focus areas and the overall campaign calendar taking into account local consumer insights and business needs.
- Integrating and amplifying local events and sports marketing assets, e.g. marathons, other running events, tournaments, PR events and athletes to drive recommendations and trial opportunities.
- Managing the execution of local events and campaigns integrating all touchpoints to create a consistent and engaging consumer experience.
- Supporting local relationships with athletes, teams and federations, communicating local market insights and requirements to the regional Sports Marketing Asset Specialists.
- Communicating and coordinating local market strategy and activities with PR agencies, and Regional PR leads.
- Coordinating and amplifying reviews and recommendations across all marketing channels and materials.
- Identifying potential partners to develop activation plans that build brand preference and help drive reviews and recommendations.
- Maintaining monthly budget tracker for assigned activities, reporting actual versus budgeted spend.
More about you.
- 3 – 5 years’ experience in marketing in an international company, preferably sporting goods or FMCG.
- Bachelor’s or master’s degree in marketing, communication or business.
- Project management skills, with the ability to balance multiple priorities.
- An understanding of the UK & Irish market and its unique dynamics.
- Exceptional communication and relationship-building skills.
- A results-driven mindset, with a focus on delivering measurable impact.
- You have a clear passion for sports.
- You have a natural ability to connect with, and influence a variety of stakeholders.
- A holder of a clean driving license and flexibility to travel (able to work weekends if needed).
Join our team
When you join ASICS, you join a family and become part of something special. We know that sport means so much more than physical activity alone. It’s about coming together, sharing experiences and enhancing our all-round wellbeing. That’s why we practice what we preach. You’ll join a company focused on creating an inclusive environment that fosters healthy bodies and healthy minds. As an employer, we offer a range of benefits and services to our people to experience the positive impact of movement, every day.
We look forward to receiving your application online – just send your CV and motivation letter via our career page.
Activations Specialist in Warrington employer: Asics
At TECHNE, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Warrington. Our commitment to employee growth is evident through tailored development programmes and a performance-related bonus structure, ensuring that our team members are rewarded for their contributions. Join us to be part of a forward-thinking recruitment business that values relationships and integrity, while working in a hybrid environment that promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Activations Specialist in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Asics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Asics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Asics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Asics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Activations Specialist in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Asics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Asics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Asics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Asics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Asics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Asics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
