At a Glance
- Tasks: Drive innovative marketing strategies and manage PR activities for ASICS in the UK.
- Company: Join ASICS, a brand that believes in the power of movement and inclusivity.
- Benefits: Enjoy gym access, discounts on gear, and a hybrid working model.
- Other info: Celebrate diversity and enjoy excellent growth opportunities in a supportive environment.
- Why this job: Be part of a movement that inspires others to move for body and mind.
- Qualifications: 5-6 years in PR/communications with strong media and influencer skills.
The predicted salary is between 36000 - 60000 £ per year.
Be part of a movement that moves the world. At ASICS, we’re more than just a brand; we’re a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It’s about the joy of moving and it’s open to all. If you’re inspired to move yourself and the world toward a brighter, more inclusive future, we’re looking for you. Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences.
Your role in our shared journey: ASICS SportStyle is seeking a Senior Activations Specialist for the UK market to provide 360-degree Cultural Marketing and PR services including media coverage, influencer marketing and community building, events, and activations. This role must be based in London, UK, and reports into the EMEA PR & Influencer Manager based in Amsterdam, Netherlands. Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.
Your Key Responsibilities Will Be:
- Translate global and European PR and marketing strategies for the UK market by implementing innovative activation methods.
- Support brand launches, collaborations and campaigns through strategic planning, product seeding, talent targeting and media pitching.
- Support in establishing and negotiating brand ambassadorship programmes to enhance market presence and engagement.
- Manage the UK-based PR agency to ensure alignment with brand objectives and campaign execution.
- Handle product orders, forecasts and sample deliveries to support promotional activities and launches.
- Track, measure and report on PR activities including ROI analysis and monthly KPI performance.
- Manage budget tracking, invoicing and vendor setup related to PR activities.
- Collaborate cross-functionally with other teams and categories including Product, Digital Marketing, Trade and Visual Merchandising.
You Have The Following Skills:
- 5-6 years of experience in PR and communications at a brand or agency.
- Proven ability to elevate brand awareness and positioning across traditional media, social media, talent and brand experiences.
- Self-motivation and ability to proactively seek PR opportunities.
- Flexibility to work on own initiative or within a cross-functional matrix organization.
- Operational efficiency working with Microsoft Office (Word, Excel, PowerPoint).
- Willingness to travel abroad for work when needed.
- Excellent English communication skills (written and speaking).
Life at ASICS: When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.
Our commitment to your wellbeing: We’re dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:
- Access to office gym and sports membership discount.
- Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
- Unlimited access to the Calm app for better sleep and mental fitness.
- Complimentary premium subscription to our Runkeeper Go™ app.
- Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.
How To Apply: Are you feeling inspired? We’d love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let’s move together, step by step, toward an uplifted world.
Senior Marketing Activation Specialist employer: ASICS EMEA
At ASICS, we are more than just a brand; we are a movement dedicated to promoting the joy of movement and inclusivity. Located in London, our vibrant work culture celebrates diversity and prioritises employee wellbeing, offering benefits such as access to an office gym, generous discounts on our products, and a hybrid working model that fosters both flexibility and collaboration. Join us to grow your career in a supportive environment where your contributions truly matter and inspire others to lead active lives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Activation Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections we make, the better our chances of landing that dream role!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it's through interviews or casual chats, let your passion for movement and marketing shine through. We want to see the real you, so don’t hold back!
✨Tip Number 3
Research, research, research! Before any interview, dive deep into ASICS’ values, recent campaigns, and their approach to community building. This will not only impress them but also help us align our ideas with their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows that you’re genuinely interested in being part of our movement. Let’s take that step together!
We think you need these skills to ace Senior Marketing Activation Specialist
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and the ASICS movement shine through. We want to see how your personal values align with our mission of promoting movement and inclusivity.
Tailor Your Experience:Make sure to highlight your relevant experience in PR and communications. We’re looking for specific examples that demonstrate how you’ve elevated brand awareness and engaged communities in the past.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Senior Marketing Activation Specialist role.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at ASICS EMEA
✨Know the Brand Inside Out
Before your interview, dive deep into ASICS' history, values, and current campaigns. Understanding their commitment to movement and inclusivity will help you align your answers with their mission and show that you're genuinely interested in being part of their journey.
✨Showcase Your PR Savvy
Prepare specific examples from your past experience where you've successfully elevated brand awareness or executed innovative marketing strategies. Be ready to discuss how you can translate global strategies into impactful local activations for the UK market.
✨Demonstrate Flexibility and Initiative
ASICS values self-motivation and the ability to work independently. Share instances where you've proactively sought out PR opportunities or adapted to changing circumstances in a cross-functional team environment. This will highlight your fit for their dynamic culture.
✨Engage with Questions
At the end of the interview, don’t shy away from asking insightful questions about the role, team dynamics, or upcoming projects. This not only shows your enthusiasm but also gives you a chance to assess if ASICS is the right fit for you.
