Assistant Store Manager

Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we’re looking for you. As Assistant Store Manager, you’ll play a vital role in driving our Oxford St store in London to meet and exceed its sales targets. Using your proven retail expertise and commercial awareness, you’ll support the Store Manager to boost performance across a wide range of KPIs. You’ll motivate our staff, improve conversion rates, and influence every aspect of our retail space using your experience and enthusiasm.

Whether you’re planning product flows, managing rotas, or putting the final touches to the perfect in-store display, your decisions will make all the difference to your colleagues, our customers, and the overall ASICS experience. Here at ASICS, we welcome diversity in our people, their backgrounds, and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Our perfect fit

• You’re a retail expert. You have an affinity with fashion and stay up to date on the latest industry trends.
• You’re an excellent communicator. Your skills help you delegate tasks, explain complex ideas and motivate your team.
• You’re customer oriented. You strive to give customers what they expect and deserve from our stores.
• You’re results focused. Your management decisions benefit the business’ bottom line.
• You’re flexible. You’re willing to go above and beyond to make your store a success.

How You’ll Help Us

• Support the Store Manager in maximising sales and profitability and take the lead and drive performance when the Store Manager is absent.
• Understand local market trends and communicate this information to your manager.
• Help in the recruitment, training, retention, and development of a high‑quality team, and offer guidance to staff to help us maintain the highest in‑store standards.
• Ensure consistent planning and execution of product flow.
• Manage back‑of‑house operations, share store cleaning duties where required, and ensure best practices in team rotas and staffing levels.

More About You

• Around 2 years of retail management experience, including coaching, counselling, and developing people.
• Qualification in Business Administration or related field (or two years' additional experience).
• Experience with retail operations, budgeting, planning, customer service, people development, and management.
• Impressive track record delivering a top level of customer service.
• Basic skills in Microsoft Word, Excel, and PowerPoint.

How We’ll Help You

• Your wellbeing is our top priority.
• Calm app – Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.
• Runkeeper Go™ app – Free premium subscription to our running app.
• Employee wellness programme – Free mindfulness sessions, online yoga, bootcamp classes, and Lunch & Learn sessions.
• OpenUp Access – A platform that offers professional psychological and medical assistance as well as meditation classes.
• 50% Employee discount – 50 % employee discount on ASICS, Onitsuka Tiger, and Haglöfs products.

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement. So, this is your chance to join a truly purpose-driven brand and become part of a family. You’ll join a company focused on creating an inclusive environment that fosters diversity, individualism, healthy bodies, and healthy minds. We look forward to receiving your application online.