At a Glance
- Tasks: Lead product launches and create compelling market narratives for innovative tech solutions.
- Company: Join AsiaVerify, a trusted AI platform transforming business insights across Asia-Pacific.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and engage with industry leaders for career advancement.
- Why this job: Make a real impact by connecting product, sales, and marketing in a dynamic environment.
- Qualifications: Experience in B2B SaaS and strong storytelling skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK / Singapore
Employment Type: Full Time
Workplace Type: Remote if UK, Hybrid if Singapore
About The Role
AsiaVerify is a trusted KYB AI platform that empowers global organisations with real‑time insights into 447 million companies across Asia‑Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counterparties. The Product Marketing Manager at AsiaVerify is the connective tissue between Product, Sales, and Marketing—owning the translation of product capability into compelling, market‑ready value propositions. This role ensures AsiaVerify's products are launched with clarity, credibility, and commercial impact—supporting both major market launches and ongoing feature releases, while enabling Sales with the insights, messaging, and collateral required to win.
Core Responsibilities
- Go‑to‑Market Partnership & Product Launches
- Act as a GTM partner across Product, Sales, and Marketing
- Lead product launch planning and execution, including:
- Hard launches (major platform releases, new products, market expansions)
- Soft launches (feature releases, enhancements, beta programs)
- Define launch objectives, target audiences, messaging frameworks, and activation plans
- Ensure launches are aligned with:
- Commercial priorities
- Product roadmaps
- Market timing and customer needs
- Translate scoping documents, technical specifications, and feature lists into:
- ICP‑fit product narrative
- Clear customer benefits
- Differentiated value propositions
- Outcome‑led messaging
- Own core product narratives, including:
- What problem we solve best
- Use‑case messaging
- Buyer‑specific value stories
- Problem‑to‑solution articulation
- Maintain consistent messaging across all customer‑facing channels
- Partner closely with Sales to enable commercial success through:
- Product collateral
- Sales decks and pitch materials
- One‑pagers, battlecards, and FAQs
- Case studies
- Support deal cycles by:
- Clarifying product value in customer contexts
- Helping tailor messaging for priority accounts and segments
- Supporting CS with natural upgrade pathways
- Continuously refine sales assets based on field feedback and deal learnings
- Own competitive analysis and market positioning
- Develop and maintain:
- Competitive battlecards
- Win/loss insights
- Differentiation narratives
- Monitor market trends, customer needs, and regulatory shifts relevant to AsiaVerify's markets via an intelligence feed framework
- Engage with industry analysts, research firms, and ecosystem partners
- Support analyst briefings, inquiries, and market submissions
- Ensure AsiaVerify's product story is accurately and compellingly represented externally
- Act as a trusted partner across the business, working closely with:
- Product Management
- Sales Leadership
- Marketing (Demand, Content, Events, Comms)
- Customer Success
- Provide structured feedback loops from market/CS → sales → product
- Help inform product roadmaps through market insight and customer feedback
What Success Looks Like
- Product launches are clear, coordinated, and commercially effective
- Sales teams feel confident articulating AsiaVerify's value
- Product capabilities are consistently framed around customer outcomes
- AsiaVerify is clearly differentiated in a competitive, fast-moving market
- Strong alignment exists between roadmap, GTM execution, and market demand
Profile We're Looking For
- Experience in B2B SaaS or data-driven platforms (risk, compliance, fintech a plus)
- Proven ability to work at the intersection of Product, Sales, and Marketing
- Strong storytelling and messaging skills
- Commercially minded with a deep appreciation of sales realities
- Comfortable engaging externally with analysts and senior stakeholders
Product Marketing Manager - GTM & Launch Excellence employer: AsiaVerify
AsiaVerify is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. With opportunities for professional growth in the fast-paced B2B SaaS sector, employees benefit from a supportive environment that values their contributions and encourages continuous learning. The flexibility of remote work in the UK and hybrid options in Singapore further enhances work-life balance, making AsiaVerify a compelling choice for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - GTM & Launch Excellence
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their goals, especially in product launches and sales enablement.
✨Tip Number 3
Showcase your storytelling skills! When discussing your experience, frame it around outcomes and value propositions. This will resonate well with hiring managers looking for a Product Marketing Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager - GTM & Launch Excellence
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B SaaS and how it aligns with our mission at AsiaVerify. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills:Since this role is all about translating complex product features into compelling narratives, don’t shy away from showcasing your storytelling abilities. Use examples from your past experiences where you’ve successfully communicated product value.
Highlight Cross-Functional Collaboration:We love a team player! Make sure to mention any experience you have working closely with Product, Sales, and Marketing teams. Show us how you’ve contributed to successful launches or projects by collaborating across departments.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at AsiaVerify
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand AsiaVerify's products and how they fit into the market. Familiarise yourself with their features, benefits, and the problems they solve. This will help you articulate compelling value propositions during the interview.
✨Prepare for Go-To-Market Scenarios
Think about potential go-to-market strategies for new product launches. Be ready to discuss how you would define launch objectives, target audiences, and messaging frameworks. Showing that you can think strategically about product launches will impress the interviewers.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've translated complex product features into clear, customer-focused narratives in the past. This will demonstrate your ability to create engaging messaging that resonates with different audiences.
✨Engage with Market Insights
Be prepared to discuss current trends in the B2B SaaS space, especially around risk and compliance. Show that you’re not just familiar with AsiaVerify’s offerings but also aware of the competitive landscape and how to position products effectively within it.
