At a Glance
- Tasks: Lead product launches and create compelling marketing narratives for innovative tech solutions.
- Company: Join AsiaVerify, a trusted AI platform transforming business insights across Asia-Pacific.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and engage with industry analysts for market insights.
- Why this job: Make an impact by connecting product, sales, and marketing in a dynamic environment.
- Qualifications: Experience in B2B SaaS, strong storytelling skills, and a commercial mindset.
The predicted salary is between 60000 - 80000 £ per year.
Workplace Type: Remote if UK, Hybrid if Singapore
Location: UK / Singapore
Employment Type: Full Time
About The Role
AsiaVerify is a trusted KYB AI platform that empowers global organisations with real‑time insights into 447 million companies across Asia‑Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counterparties. The Product Marketing Manager at AsiaVerify is the connective tissue between Product, Sales, and Marketing—owning the translation of product capability into compelling, market‑ready value propositions. This role ensures AsiaVerify's products are launched with clarity, credibility, and commercial impact—supporting both major market launches and ongoing feature releases, while enabling Sales with the insights, messaging, and collateral required to win.
Core Responsibilities
- Go‑to‑Market Partnership & Product Launches
- Act as a GTM partner across Product, Sales, and Marketing
- Lead product launch planning and execution, including:
- Hard launches (major platform releases, new products, market expansions)
- Soft launches (feature releases, enhancements, beta programs)
- Define launch objectives, target audiences, messaging frameworks, and activation plans
- Ensure launches are aligned with commercial priorities, product roadmaps, market timing, and customer needs
- Translate scoping documents, technical specifications, and feature lists into ICP‑fit product narrative, clear customer benefits, differentiated value propositions, outcome‑led messaging
- Own core product narratives: what problem we solve best, use‑case messaging, buyer‑specific value stories, problem‑to‑solution articulation
- Maintain consistent messaging across all customer‑facing channels
- Sales Enablement & Commercial Support
- Partner closely with Sales to enable commercial success through:
- Product collateral
- Sales decks and pitch materials
- One‑pagers, battlecards, and FAQs
- Case studies
- Support deal cycles by:
- Clarifying product value in customer contexts
- Helping tailor messaging for priority accounts and segments
- Supporting CS with natural upgrade pathways
- Continuously refining sales assets based on field feedback and deal learnings
- Own competitive analysis and market positioning
- Develop and maintain competitive battlecards, win/loss insights, differentiation narratives
- Monitor market trends, customer needs, and regulatory shifts relevant to AsiaVerify's markets via an intelligence feed framework
- Engage with industry analysts, research firms, and ecosystem partners
- Support analyst briefings, inquiries, and market submissions
- Ensure AsiaVerify's product story is accurately and compellingly represented externally
- Act as a trusted partner across the business, working closely with Product Management, Sales Leadership, Marketing (Demand, Content, Events, Comms), Customer Success
- Provide structured feedback loops from market/CS → sales → product
- Help inform product roadmaps through market insight and customer feedback
What Success Looks Like
- Product launches are clear, coordinated, and commercially effective
- Sales teams feel confident articulating AsiaVerify's value
- Product capabilities are consistently framed around customer outcomes
- AsiaVerify is clearly differentiated in a competitive, fast‑moving market
- Strong alignment exists between roadmap, GTM execution, and market demand
Profile We’re Looking For
- Experience in B2B SaaS or data‑driven platforms (risk, compliance, fintech a plus)
- Proven ability to work at the intersection of Product, Sales, and Marketing
- Strong storytelling and messaging skills
- Commercially minded with a deep appreciation of sales realities
- Comfortable engaging externally with analysts and senior stakeholders
Product Marketing Manager employer: AsiaVerify
AsiaVerify is an exceptional employer that fosters a dynamic and collaborative work culture, offering remote opportunities in the UK and hybrid options in Singapore. Employees benefit from a strong focus on professional growth, with access to cross-functional collaboration and the chance to engage with industry leaders, ensuring that every team member can contribute meaningfully to impactful product launches and market strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their market position and be ready to discuss how you can contribute to their success.
✨Tip Number 3
Practice your storytelling skills. Be ready to share specific examples of how you've tackled challenges in previous roles, especially those that align with product marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Product Marketing Manager role. Highlight your experience in B2B SaaS and any relevant skills that align with our needs. We want to see how you can connect the dots between Product, Sales, and Marketing!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your background makes you the perfect fit for AsiaVerify. Don’t forget to mention specific examples of your past successes!
Showcase Your Storytelling Skills:As a Product Marketing Manager, storytelling is key. In your application, demonstrate your ability to translate complex ideas into clear, compelling narratives. We want to see how you can articulate value propositions that resonate with customers.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at AsiaVerify
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand AsiaVerify's products and their unique selling points. Familiarise yourself with the key features, benefits, and how they solve customer problems. This will help you articulate compelling value propositions during the interview.
✨Prepare for Cross-Functional Scenarios
Since the role involves collaboration across Product, Sales, and Marketing, think of examples from your past experiences where you've successfully worked with different teams. Be ready to discuss how you can bridge gaps between these departments and drive successful product launches.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is crucial. Prepare to demonstrate how you can translate complex product details into engaging narratives. Bring examples of how you've crafted messaging frameworks or sales collateral that resonated with target audiences in previous roles.
✨Stay Updated on Market Trends
Research current trends in the B2B SaaS and compliance sectors, especially those relevant to AsiaVerify. Being able to discuss market insights and competitive analysis will show your proactive approach and understanding of the industry landscape, which is vital for this role.
