At a Glance
- Tasks: Lead product launches and create compelling marketing narratives for innovative tech solutions.
- Company: Join AsiaVerify, a trusted AI platform transforming business insights across Asia-Pacific.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and engage with industry leaders for career advancement.
- Why this job: Make a real impact by connecting product capabilities with market needs in a dynamic environment.
- Qualifications: Experience in B2B SaaS, strong storytelling skills, and a passion for sales success.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK / Singapore
Employment Type: Full Time
Workplace Type: Remote if UK, Hybrid if Singapore
About The Role
AsiaVerify is a trusted KYB AI platform that empowers global organisations with real‑time insights into 447 million companies across Asia‑Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counterparties. The Product Marketing Manager at AsiaVerify is the connective tissue between Product, Sales, and Marketing—owning the translation of product capability into compelling, market‑ready value propositions. This role ensures AsiaVerify's products are launched with clarity, credibility, and commercial impact—supporting both major market launches and ongoing feature releases, while enabling Sales with the insights, messaging, and collateral required to win.
Core Responsibilities
- Go‑to‑Market Partnership & Product Launches
- Act as a GTM partner across Product, Sales, and Marketing
- Lead product launch planning and execution, including:
- Hard launches (major platform releases, new products, market expansions)
- Soft launches (feature releases, enhancements, beta programs)
- Define launch objectives, target audiences, messaging frameworks, and activation plans
- Ensure launches are aligned with:
- Commercial priorities
- Product roadmaps
- Market timing and customer needs
- ICP‑fit product narrative
- Clear customer benefits
- Differentiated value propositions
- Outcome‑led messaging
- What problem we solve best
- Use‑case messaging
- Buyer‑specific value stories
- Problem‑to‑solution articulation
- Partner closely with Sales to enable commercial success through:
- Product collateral
- Sales decks and pitch materials
- One‑pagers, battlecards, and FAQs
- Case studies
- Support deal cycles by:
- Clarifying product value in customer contexts
- Helping tailor messaging for priority accounts and segments
- Supporting CS with natural upgrade pathways
- Continuously refine sales assets based on field feedback and deal learnings
- Own competitive analysis and market positioning
- Develop and maintain:
- Competitive battlecards
- Win/loss insights
- Differentiation narratives
- Monitor market trends, customer needs, and regulatory shifts relevant to AsiaVerify's markets via an intelligence feed framework
- Engage with industry analysts, research firms, and ecosystem partners
- Support analyst briefings, inquiries, and market submissions
- Ensure AsiaVerify's product story is accurately and compellingly represented externally
- Act as a trusted partner across the business, working closely with:
- Product Management
- Sales Leadership
- Marketing (Demand, Content, Events, Comms)
- Customer Success
- Provide structured feedback loops from market/CS → sales → product
- Help inform product roadmaps through market insight and customer feedback
What Success Looks Like
- Product launches are clear, coordinated, and commercially effective
- Sales teams feel confident articulating AsiaVerify's value
- Product capabilities are consistently framed around customer outcomes
- AsiaVerify is clearly differentiated in a competitive, fast-moving market
- Strong alignment exists between roadmap, GTM execution, and market demand
Profile We're Looking For
- Experience in B2B SaaS or data-driven platforms (risk, compliance, fintech a plus)
- Proven ability to work at the intersection of Product, Sales, and Marketing
- Strong storytelling and messaging skills
- Commercially minded with a deep appreciation of sales realities
- Comfortable engaging externally with analysts and senior stakeholders
Product Marketing Manager - GTM & Launch Excellence in London employer: AsiaVerify
AsiaVerify is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the fast-paced world of B2B SaaS. With flexible remote options for UK employees and a hybrid model in Singapore, we prioritise work-life balance while providing ample opportunities for professional growth and development. Join us to be part of a mission-driven team that values your contributions and empowers you to make a meaningful impact in the realm of compliance and risk management.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - GTM & Launch Excellence in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or attend relevant events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by practising common questions and crafting your own stories. We all know that storytelling is key, so think about how your experiences align with the role of Product Marketing Manager.
✨Tip Number 3
Showcase your skills through personal projects or case studies. If you’ve got experience in product launches or market analysis, let’s see it! This will help you stand out and demonstrate your value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Manager - GTM & Launch Excellence in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in B2B SaaS and any relevant skills that align with our needs, like storytelling and cross-functional collaboration.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your background makes you the perfect fit for AsiaVerify. Don’t forget to mention specific achievements that demonstrate your capabilities.
Showcase Your Market Insight:We love candidates who understand the market landscape. In your application, share examples of how you've conducted competitive analysis or market positioning in previous roles. This will show us you can hit the ground running!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at AsiaVerify
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand AsiaVerify's products and their unique selling points. Familiarise yourself with the key features, benefits, and how they solve customer problems. This will help you articulate compelling value propositions during the interview.
✨Prepare for Cross-Functional Scenarios
Since the role involves collaboration across Product, Sales, and Marketing, think of examples from your past experiences where you've successfully worked with different teams. Be ready to discuss how you can bridge gaps between these departments and drive successful product launches.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is crucial. Prepare to demonstrate how you can translate complex technical information into clear, engaging narratives. Bring examples of past messaging frameworks or product narratives you've developed that resonated with target audiences.
✨Research Market Trends and Competitors
Stay updated on the latest trends in the B2B SaaS space, especially in risk and compliance sectors. Be prepared to discuss how these trends could impact AsiaVerify and its positioning. Showing that you have a finger on the pulse of the market will impress your interviewers.
