At a Glance
- Tasks: Lead product launches and create compelling marketing narratives that resonate with customers.
- Company: Join AsiaVerify, a cutting-edge AI platform transforming business insights across Asia-Pacific.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and engage with industry analysts for market insights.
- Why this job: Make a real impact by connecting product, sales, and marketing in a dynamic environment.
- Qualifications: Experience in B2B SaaS, strong storytelling skills, and a commercial mindset.
The predicted salary is between 36000 - 60000 £ per year.
Location: UK / Singapore
Employment Type: Full Time
Workplace Type: Remote if UK, Hybrid if Singapore
About the Role
AsiaVerify is a trusted KYB AI platform that empowers global organisations with real-time insights into 447 million companies across Asia-Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counterparties. The Product Marketing Manager at AsiaVerify is the connective tissue between Product, Sales, and Marketing—owning the translation of product capability into compelling, market-ready value propositions. This role ensures AsiaVerify's products are launched with clarity, credibility, and commercial impact—supporting both major market launches and ongoing feature releases, while enabling Sales with the insights, messaging, and collateral required to win.
Core Responsibilities
- Go-to-Market Partnership & Product Launches
- Act as a GTM partner across Product, Sales, and Marketing
- Lead product launch planning and execution, including:
- Hard launches (major platform releases, new products, market expansions)
- Soft launches (feature releases, enhancements, beta programs)
- Define launch objectives, target audiences, messaging frameworks, and activation plans
- Ensure launches are aligned with:
- Commercial priorities
- Product roadmaps
- Market timing and customer needs
- Translate scoping documents, technical specifications, and feature lists into:
- ICP-fit product narrative
- Clear customer benefits
- Differentiated value propositions
- Outcome-led messaging
- Own core product narratives, including:
- What problem we solve best
- Use-case messaging
- Buyer-specific value stories
- Problem-to-solution articulation
- Maintain consistent messaging across all customer-facing channels
- Partner closely with Sales to enable commercial success through:
- Product collateral
- Sales decks and pitch materials
- One-pagers, battlecards, and FAQs
- Case studies
- Support deal cycles by:
- Clarifying product value in customer contexts
- Helping tailor messaging for priority accounts and segments
- Supporting CS with natural upgrade pathways
- Continuously refine sales assets based on field feedback and deal learnings
- Own competitive analysis and market positioning
- Develop and maintain:
- Competitive battlecards
- Win/loss insights
- Differentiation narratives
- Monitor market trends, customer needs, and regulatory shifts relevant to AsiaVerify's markets via an intelligence feed framework
- Engage with industry analysts, research firms, and ecosystem partners
- Support analyst briefings, inquiries, and market submissions
- Ensure AsiaVerify's product story is accurately and compellingly represented externally
- Act as a trusted partner across the business, working closely with:
- Product Management
- Sales Leadership
- Marketing (Demand, Content, Events, Comms)
- Customer Success
- Provide structured feedback loops from market/CS → sales → product
- Help inform product roadmaps through market insight and customer feedback
What Success Looks Like
- Product launches are clear, coordinated, and commercially effective
- Sales teams feel confident articulating AsiaVerify's value
- Product capabilities are consistently framed around customer outcomes
- AsiaVerify is clearly differentiated in a competitive, fast-moving market
- Strong alignment exists between roadmap, GTM execution, and market demand
Profile We’re Looking For
- Experience in B2B SaaS or data-driven platforms (risk, compliance, fintech a plus)
- Proven ability to work at the intersection of Product, Sales, and Marketing
- Strong storytelling and messaging skills
- Commercially minded with a deep appreciation of sales realities
- Comfortable engaging externally with analysts and senior stakeholders
How to Apply
Apply via LinkedIn or email your CV to hr- Please indicate the role you are applying for in the subject line (e.g., "Application – Product Marketing Manager – NAME"). In a short note, please explain why you believe you are suitable for this role and which aspects of your past experience would be most relevant.
Product Marketing Manager in London employer: AsiaVerify
AsiaVerify is an excellent employer that fosters a dynamic and collaborative work culture, allowing B2B Content Marketing Specialists to thrive in a remote environment. With a strong emphasis on professional development, employees are encouraged to enhance their skills through various growth opportunities while contributing to impactful marketing initiatives. The company's commitment to innovation and creativity ensures that your contributions will be valued and recognised, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our success as a Product Marketing Manager.
✨Tip Number 3
Practice your storytelling skills. We want to hear how your past experiences align with our needs. Make it relatable and engaging—show us why you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B SaaS or data-driven platforms, and don’t forget to showcase your storytelling skills. We want to see how your past experiences align with what we’re looking for!
Craft a Compelling Note:In your application note, be clear and concise about why you’re the perfect fit for this role. Share specific examples from your past that demonstrate your ability to work at the intersection of Product, Sales, and Marketing. We love a good story!
Showcase Your Commercial Mindset:Since this role is commercially minded, make sure to highlight any relevant experiences where you’ve successfully contributed to sales or marketing strategies. We want to see how you understand the sales realities and can translate product capabilities into market-ready value propositions.
Apply Through Our Website:While you can apply via LinkedIn or email, we encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at AsiaVerify
✨Know Your Product Inside Out
Before the interview, dive deep into AsiaVerify's products and services. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate compelling value propositions during the interview.
✨Master the Art of Storytelling
As a Product Marketing Manager, storytelling is key. Prepare examples from your past experiences where you've successfully translated complex product details into engaging narratives. This will showcase your ability to connect with both technical and non-technical audiences.
✨Align with Sales and Market Needs
Familiarise yourself with the sales process and customer needs relevant to AsiaVerify. Be ready to discuss how you can support sales teams with tailored messaging and collateral. Highlight any past experiences where you've enabled sales success through effective marketing strategies.
✨Stay Updated on Market Trends
Research current trends in the B2B SaaS and compliance sectors. Be prepared to discuss how these trends could impact AsiaVerify and its products. Showing that you're informed about the competitive landscape will demonstrate your proactive approach and strategic thinking.
