At a Glance
- Tasks: Drive lead generation through innovative campaigns on Meta and Google.
- Company: Join a dynamic team focused on performance marketing.
- Benefits: Competitive salary, bonuses, and opportunities for growth.
- Other info: Fast-paced environment with a focus on data-driven decisions.
- Why this job: Make a real impact by optimising lead generation strategies.
- Qualifications: Experience with Meta Ads and proven lead generation success.
The predicted salary is between 54000 - 84000 € per year.
Own and deliver monthly qualified leads at target CPL through Meta, Google and digital channels. Responsible for both lead quantity and cost efficiency.
Scope of Work
- Core Responsibilities
- Lead Generation
- Plan and run Facebook / Instagram lead campaigns
- Generate consistent monthly enquiry volume
- Improve lead quality, not just quantity
- Cost Control
- Reduce CPL
- Improve ROAS / CAC efficiency
- Manage and optimise ad budgets daily
- Campaign Execution
- Launch new campaigns, creatives, offers, landing pages
- A/B test audiences, hooks, creatives, copy
- Reporting
- Daily / weekly reporting: Leads, CPL, Spend, Conversion rate, Show-up rate, Sales ROI
- Funnel Improvement
- Work with sales team to improve lead follow-up speed
- Improve booking rate / trial attendance
What Success Looks Like
- Every month leads delivered
- CPL controlled
- Fast reaction when results drop
- Constant testing and improvement
- No excuses, data-driven decisions
- Think like owner, not employee
Candidate Requirements
- Strong Meta Ads hands-on experience
- Proven lead generation results
- Understand CPL / CAC / ROI
- Analytical and aggressive optimiser
- Able to work independently
Performance Model (Better)
- Base salary $4,500 - $7,000 + bonus for:
- Hit lead target
- Beat CPL target
- Hit sales ROI target
Performance Marketing Manager (Lead Generation) employer: Asian Skin Solution Pte Ltd
As a Performance Marketing Manager at our dynamic company, you will thrive in a culture that prioritises innovation and data-driven decision-making. We offer competitive salaries, performance bonuses, and a collaborative environment that fosters professional growth and development. Located in a vibrant area, our team enjoys the unique advantage of working in a fast-paced industry while having access to numerous networking opportunities and resources to enhance your marketing expertise.
Contact Detail:
Asian Skin Solution Pte Ltd Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager (Lead Generation)
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will help you stand out and demonstrate your expertise in lead generation.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your experience with Meta and Google ads, and how you’ve optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Performance Marketing Manager (Lead Generation)
Some tips for your application 🫡
Show Your Passion for Performance Marketing:When writing your application, let us see your enthusiasm for performance marketing! Share specific examples of campaigns you've run and the results you've achieved. We love data-driven stories that highlight your skills in lead generation and cost control.
Tailor Your Application:Make sure to customise your application to match our job description. Highlight your hands-on experience with Meta Ads and any proven results in lead generation. We want to see how you can contribute to our goals, so make it relevant!
Be Data-Driven:Since we value analytical thinkers, include metrics and KPIs from your previous roles. Talk about your experience with CPL, CAC, and ROI. Show us how you've optimised campaigns and improved performance – numbers speak louder than words!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep your application professional. Share a bit about yourself and why you're excited about this role at StudySmarter. Don’t forget to apply through our website – we can't wait to hear from you!
How to prepare for a job interview at Asian Skin Solution Pte Ltd
✨Know Your Numbers
Before the interview, brush up on key metrics like CPL, CAC, and ROI. Be ready to discuss how you've managed these in past roles. Showing that you understand the financial side of lead generation will impress them.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've run on Meta and Google. Highlight your strategies for improving lead quality and reducing costs. Use data to back up your success stories; numbers speak volumes!
✨Be Ready to A/B Test
Since A/B testing is crucial for this role, come prepared with examples of tests you've conducted. Discuss what you tested, the outcomes, and how you used those insights to optimise campaigns. This shows you're proactive and data-driven.
✨Collaborate with Sales
They want someone who can work well with the sales team. Think of examples where you've improved lead follow-up or booking rates through collaboration. Emphasising teamwork will show you're a great fit for their culture.
