Senior Communications Officer - Digital (Base in Beijing) - Asian Infrastructure Investment Bank

The Asian Infrastructure Investment Bank (AIIB) is a multilateral development bank whose mission is financing infrastructure for tomorrow in Asia and beyond, with sustainability at its core. We began operations in Beijing in 2016 and have since grown to 111 approved members worldwide. We are capitalized at USD100 billion and AAA-rated by the major international credit rating agencies. Collaborating with partners, AIIB meets clients' needs by unlocking new capital and investing in infrastructure that is green, technology-enabled, and promotes regional connectivity.

The mission and vision of AIIB's Communications Department (COM) is to build stakeholder trust through communications that show how AIIB invests in infrastructure that lifts lives and serves generations. As AIIB marks its first decade of impact, COM helps the Bank effectively tell its story, whether by preparing official communications for use by and within the Bank, leading storytelling campaigns and initiatives, producing institutional documents, communicating with staff, or informing external audiences about the Bank's mandate. COM provides strategic guidance on messaging, media engagement, social media, and stakeholder awareness across markets.

The Senior Digital Communications Officer will play a pivotal role in strengthening COM's digital capabilities as the Bank prepares for its next decade of operations. The selected candidate will be responsible for driving growth and engagement across the Bank's digital channels; ensuring strategic alignment and effective communication of AIIB's mission and activities through owned, paid, and earned channels; and delivering campaign initiatives that build brand equity while delivering measurable results. This role contributes directly to the organization's visibility and engagement with its stakeholders.

Responsibilities:

• Lead the development and execution of compelling data-driven digital marketing campaigns through strategic storytelling and messaging to showcase the Bank's achievements, projects, and impact.
• Develop omnichannel content strategies and planning, ensuring channel optimization and alignment with the Bank's communications objectives, business priorities, and stakeholder needs.
• Ensure brand consistency and messaging across all digital platforms to present a cohesive corporate and employer brand.
• Collaborate with the wider communications team and subject matter experts across the Bank to develop high-quality, engaging content tailored to digital channels for different stakeholders in target markets.
• Lead and champion the integration of digital and AI tools to improve internal workflows, content production, campaign automation, and the management of digital campaign assets and platforms.
• Develop digital channel style guides, user-experience (UX) standards, and standard operating procedures, ensuring alignment with AIIB's communications objectives.
• Ensure compliance with AIIB's Policy on Public Information by overseeing daily updates to the corporate website and timely execution by the Bank's website agency.
• Develop and manage an engagement framework for building strategic relationships with key opinion leaders and partners to amplify brand visibility in target markets and sectors.
• Manage digital marketing budgets effectively, ensuring cost control and optimal allocations across strategic initiatives with demonstrated ROI aligned with core business objectives.
• Analyze data from social media, web, and digital platforms to produce insights that guide the effectiveness of content production and campaigns.
• Provide clear and actionable recommendations for stakeholders and at all levels within the team and across the Bank.
• Stay updated on the latest industry trends, digital marketing strategies, and emerging platforms to assess their relevance and potential adoption, sharing best practices and actionable insights with the wider communications team and Bank.
• Provide strategic oversight of the Bank's email marketing campaigns, ensuring the quality and consistency of content and alignment with organizational goals and objectives as well as compliance with relevant regulations and standards such as GDPR and CAN-SPAM.

Requirements:

• Master's degree in communications, marketing, journalism, digital media, or a related field. Additional two years of relevant working experience may be considered in lieu of a master's degree.
• Minimum 8-10 years of relevant working experience in managing and updating website content in a corporate or nonprofit environment.
• Excellent oral and written communication skills in English.
• Proven experience leading digital marketing campaigns that blend storytelling with results across different channels.
• Familiarity with AI-powered techniques and tools to enhance content creation and campaign effectiveness.
• Attention to detail and ability to liaise with a wide range of stakeholders to co-create effective storytelling across digital channels.
• Strong storytelling skills, with experience collaborating with creative, editorial, and technical teams to develop and execute omnichannel communications campaigns.
• Proven experience in paid media, SEO, email marketing CRM, and social media management.
• Analytical mindset, with experience tracking website and digital-campaign-performance metrics.
• Working experience with popular graphic design tools for digital media channels (e.g., Photoshop, Canva, Adobe Creative Cloud, AI tools).
• Strong technical aptitude and ability to learn new tools quickly.
• Organized, with strong project-management skills.
• Ability to work independently and be proactive.

AIIB is committed to diversity, transparency, and inclusion. We believe our strength comes from having a team with the right diverse skills, experiences, and abilities selected through a merit-based competitive process. We actively encourage applications from people from both within and outside AIIB members, regardless of nationality, religion, gender, race, disability, or sexual orientation. Join in AIIB's mission to promote sustainable infrastructure investments and to improve social and economic outcomes in Asia and beyond.