Key Responsibilities
Social Media Management
- Manage and grow all company social media platforms (e.g. Instagram, Facebook, TikTok, and others as relevant) from content planning through to publishing and community engagement.
- Develop content calendars and campaigns that build brand awareness and drive high-quality engagement.
- Track platform performance (views, reach, engagement, follower growth) and translate insights into content and campaign improvements that support revenue goals, such as footfall, reservations, or online orders.
- Stay current on social media trends, platform algorithm changes, and competitor activity to keep content fresh and effective.
Revenue-Focused Content & Campaigns
- Plan and execute promotional campaigns (in-house and paid) designed to convert online views and engagement into measurable business outcomes.
- Work with the operations/sales team to align marketing pushes with promotions, new menu launches, seasonal campaigns, and events.
- Monitor and report on key metrics (views, engagement rate, conversion, cost-per-result) and recommend budget allocation across platforms.
Vendor & Vendor Liaison
- Serve as the main point of contact for external vendors for the printing of menus, collaterals, signage, and other promotional/advertising materials.
- Source quotes, coordinate timelines, proofread artwork, and ensure print and production quality meets brand standards.
- Liaise with vendors across all marketing, advertising, and promotional matters, including photographers, videographers, printers, agencies, and media partners.
- Manage vendor relationships and negotiate rates to ensure cost-effective, timely delivery.
Website & Digital Presence
- Provide input on website design, content, and user experience updates, working with web developers/designers where needed.
- Ensure website content (menus, promotions, contact details, imagery) of accurate and kept up to date.
- Support SEO, listings (e.g. Google Business Profile), and other digital visibility efforts as needed.
General Marketing Support
- Assist in the planning and execution of marketing budgets, timelines, and campaign reporting.
- Coordinate photo/video shoots for menu items, promotions, and brand content.
- Maintain brand consistency across all online and offline touchpoints.
- Perform other related marketing duties as assigned.
What We're Looking For
- Diploma or Degree in Marketing, Mass Communications, Business, or a related field.
- Prior experience in social media management or digital marketing is required; candidates with experience in the F&B, retail, or hospitality industry are welcome to apply, though this is not a requirement.
- Practical, hands-on experience running brand social media accounts (personal projects, internships, freelance, or prior roles all count).
- Working knowledge of design and scheduling tools such as Canva, Adobe Creative Suite, Meta Business Suite, or similar.
- Basic understanding of social media analytics and how content performance connects to business outcomes.
- Strong written communication and copywriting skills.
- Good organisational skills and the ability to manage multiple vendors and deadlines at once.
- A proactive, resourceful team player who is comfortable both creating content and handling day-to-day coordination work.
- All qualified candidates are welcome to apply; we assess applicants based on relevant skills and experience for the role.
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F&B Marketing Executive employer: ASIA GRAND PTE. LTD.
Join our vibrant team as an F&B Service Crew member, where we prioritise a supportive work culture that values excellence in customer service and teamwork. Located in a bustling area, we offer competitive benefits, opportunities for personal growth, and a chance to be part of a dynamic environment that celebrates diversity and creativity. With a focus on maintaining high standards of hygiene and service, you'll find meaningful and rewarding employment with us.
