At a Glance
- Tasks: Lead PR strategy, manage talent partnerships, and enhance brand visibility.
- Company: Join END., a fashion-forward company with a vibrant culture.
- Benefits: Enjoy 33 days holiday, flexible working, and generous staff discounts.
- Other info: Dynamic team environment with opportunities for professional development.
- Why this job: Make an impact in the fashion industry while growing your career.
- Qualifications: Experience in PR and influencer management within fashion or lifestyle brands.
The predicted salary is between 50000 - 65000 £ per year.
Who We Are: Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne back in 2005. Our first UK store brought together a curated mix of celebrated designers and emerging brands, many of which were previously hard to find outside of London. From day one, we’ve nurtured a community of like-minded individuals united by a love for this ever-evolving culture. Today, END. serves over 2 million customers worldwide through a seamless blend of online and physical retail. Our industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect our commitment to innovation, influence, and inspiration. We offer a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience. At the heart of END. is our customer and it’s our people and culture that make the difference. With over 600 employees across our HQ, offices, and retail locations, our customer-first mindset continues to guide everything we do.
The Role: The Senior PR & Talent Manager is responsible for driving the brand’s public relations strategy, managing talent partnerships, and building impactful relationships that strengthen brand visibility, credibility and cultural relevance. Working closely with the Chief Brand Officer and partnering with Creative, Marketing, E-commerce, Retail and Brand teams, this role leads the development, execution and measurement of best‑in‑class PR and talent initiatives. This role has both strategic and hands‑on responsibilities, ensuring the delivery of consistent, high‑quality communications and influencer programmes that enhance the brand’s reputation, support key campaigns and drive long‑term audience engagement. The Senior PR & Talent Manager will manage the PR & Talent Executive while working closely with external PR agencies (at times) and key industry contacts.
Here’s a breakdown of what you’ll be doing:
- PR Strategy & Delivery: Leading the creation and execution of the global PR strategy across product launches, campaigns, brand moments, spokespeople profiling and cultural initiatives.
- Talent & Influencer Partnerships: Sourcing, negotiating and managing talent, influencer and ambassador relationships that align with brand values, drive impact and support commercial objectives.
- Media Relations: Building and maintaining strong relationships with journalists, editors, stylists, producers and PR stakeholders across fashion, lifestyle, culture and trade media.
- Press Office Management: Overseeing day-to-day press office operations including media requests, product gifting, seeding and timely communications.
- Event & Activation Support: Leading PR and influencer activity for events, store openings, partnerships and experiential activations, ensuring strong attendance, coverage and social amplification.
- Cross‑functional Collaboration: Working closely with Creative, Brand, Social, Campaign, Retail and Product teams to align PR and talent plans with broader marketing and business priorities.
- Insights, Reporting & KPIs: Setting KPIs, measuring PR and influencer performance, reporting against goals and providing insights to drive data-informed decision making.
- Team Leadership & Development: Managing and supporting the PR & Talent Executive, providing clear guidance, feedback and development opportunities to build capability and confidence.
- Budget Responsibility: Managing PR and influencer budgets, talent agreements and maximum return on investment.
- Brand Representation: Acting as a brand ambassador internally and externally, ensuring all communications reflect the brand’s tone, values and strategic direction.
Who we’re looking for:
- Significant experience within PR, influencer management or communications within fashion, luxury, lifestyle, or image led brand.
- Strong media network, with established relationships across fashion, culture, lifestyle and trade titles.
- Proven experience managing influencers, talent and creators across multiple platforms including Instagram, TikTok, YouTube and emerging channels.
- Ability to lead PR activity for campaigns, launches and events from ideation to execution.
- Strong commercial and strategic thinking with the ability to connect PR/talent decisions to brand and business outcomes.
- Confident in negotiating talent fees, contracts and deliverables.
- Experience working with PR agencies, managing external partners and guiding overall strategic direction.
- Strong written and verbal communication skills with an ability to craft compelling stories and pitches.
- Highly organised, able to manage multiple projects at pace, juggle deadlines and problem‑solve quickly.
- Senior stakeholder management experience.
- Experience managing or mentoring junior team members.
- Passion for fashion, culture, media and the evolving media ecosystem.
Besides a competitive salary and an engaging and inclusive work place we can offer you:
- 33 days holiday (including bank holidays)
- Flexible working, with 2 days WFH
- 40 Hours per week - Monday to Friday
- Holiday trading (Buy or sell 3 days)
- Your birthday off
- Access to Employee Assistance Programme
- Healthcare Cashback Plan
- Moments that matter gifts (Weddings and Babies)
- A pension that both you and the company contribute to
- Generous staff discount
- Opportunities for professional development and career progression
- And so much more...
We know that great talent comes in many forms. So even if you don’t meet every single criteria, we would still love to hear from you. If you’re passionate, driven, and believe you can contribute to our future success, we encourage you to apply. Please note: Employment is conditional upon having the legal right to work in the UK for the role offered.
Senior PR and Talent Manager employer: Ashworth and Parker Limited
At END., we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that celebrates creativity and passion for fashion. Our London location provides a dynamic environment where employees can thrive, with generous benefits such as 33 days of holiday, flexible working arrangements, and ample opportunities for professional development. Join us to be part of a community that values innovation and supports your growth while making a meaningful impact in the fashion industry.
Contact Details:
Ashworth and Parker Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR and Talent Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for fashion and culture shine through. Share your ideas and experiences that align with END.'s values. Remember, they want to see the real you!
✨Tip Number 3
Do your homework! Research END. and its recent campaigns or collaborations. Being knowledgeable about the brand will not only impress your interviewers but also help you tailor your responses to fit their vision.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Senior PR and Talent Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for fashion and culture shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and what we do at END.
Tailor Your CV:Make sure your CV is tailored to the Senior PR & Talent Manager role. Highlight your relevant experience in PR and influencer management, and don’t forget to mention any strong media relationships you have. We love seeing how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about your achievements and how they relate to the responsibilities listed in the job description. We appreciate a good story, so make it engaging!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Ashworth and Parker Limited
✨Know Your PR Strategy
Before the interview, dive deep into the company's current PR strategies and recent campaigns. Be ready to discuss how you can enhance their visibility and credibility in the fashion world. Show them you’re not just familiar with their brand but also have innovative ideas to elevate it.
✨Showcase Your Media Connections
Since this role requires strong media relations, come prepared with examples of your existing relationships with journalists and influencers. Highlight specific instances where these connections led to successful campaigns or partnerships, demonstrating your ability to leverage your network for the brand's benefit.
✨Demonstrate Your Leadership Skills
As a Senior PR & Talent Manager, you'll be leading a team. Share experiences where you've successfully managed or mentored others. Discuss how you foster collaboration and development within your team, as well as how you handle challenges in a fast-paced environment.
✨Be Ready to Discuss KPIs
Prepare to talk about how you measure the success of PR initiatives. Bring examples of KPIs you've set in previous roles and how you used data to inform decisions. This will show that you understand the importance of aligning PR efforts with broader business objectives.
