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For Companies At a Glance
- Tasks: Drive global performance marketing strategies and optimise campaigns across social media platforms.
- Company: Join END., a leading fashion retailer with a passion for culture and community.
- Benefits: Enjoy 33 days holiday, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of fashion marketing.
- Qualifications: Experience in global marketing campaigns and managing full marketing funnels.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are:
Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne back in 2005. Our first UK store brought together a curated mix of celebrated designers and emerging brands, many of which were previously hard to find outside of London. From day one, we’ve nurtured a community of like-minded individuals united by a love for this ever-evolving culture. Today, END. serves over 2 million customers worldwide through a seamless blend of online and physical retail. Our industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect our commitment to innovation, influence, and inspiration. We offer a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience. At the heart of END. is our customer and it’s our people and culture that make the difference. With over 600 employees across our HQ, offices, and retail locations, our customer-first mindset continues to guide everything we do.
The Role:
We are looking for a data-driven and commercially minded Performance Marketing Manager to take on our global performance marketing, full funnel strategy and implementation. This pivotal role sits within the performance marketing team but will work closely with the wide marketing online trade teams.
You’ll be at the heart of the transformation, shaping full-funnel performance marketing plans that deliver both ROI and reach. The Performance Marketing Manager will assist with the strategy development and execution across Paid Social & Display to accelerate online growth and brand visibility.
Here’s a breakdown of what you’ll be doing:
- Own and scale paid performance across Meta, TikTok, Snapchat, Pinterest, Reddit & Programmatic (Including YouTube).
- Run A/B testing across campaigns, creative, messaging, formats, audiences and emerging channels to optimise performance output, which lead to growth.
- Write clear creative briefs and work closely with in-house design/content teams.
- Analyse performance daily, turning insights into rapid iteration.
- Track and improve upper funnel, mid funnel and lower funnel measurement.
- Deliver regular reporting, with a focus on understanding CAC, ROAS & LTV.
- Have practical knowledge on tag & data management, including server-side-tracking (CAPI, GTM).
- Partner closely with trading, CRM, Affiliate, SEO & Trade Marketing teams to align performance marketing with commercial goals.
Qualifications:
- Experience building and scaling marketing campaigns globally, with knowledge of regional nuances across UK, US, EU & APAC (would be a bonus).
- Experience managing the full marketing funnel, with a strong focus on identifying and addressing gaps.
- Experience with customer journey mapping.
- Managing a team of at least 1 person.
- Experience working with attribution models. Eg - MTA, MMM & incremental testing.
- Deep knowledge around creative formats & audience segmentation.
Benefits: 33 days holiday (including
Performance Marketing Manager in London employer: Ashworth and Parker Limited
Contact Detail:
Ashworth and Parker Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing campaigns. This will give you an edge and demonstrate your ability to drive results, which is exactly what END. is looking for.
✨Tip Number 3
Prepare for interviews by researching END. and its culture. Understand their customer-first mindset and think about how your experience aligns with their goals. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the END. family.
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for fashion and performance marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and our brand.
Be Data-Driven: Since this role is all about performance marketing, make sure to highlight your experience with data analysis and campaign optimisation. Use specific examples to show how you've driven results in previous roles – numbers speak volumes!
Tailor Your Application: Don’t send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We appreciate when candidates take the effort to align their background with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Plus, it shows you’re keen to join us!
How to prepare for a job interview at Ashworth and Parker Limited
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be data-driven. Brush up on key metrics like CAC, ROAS, and LTV before the interview. Be ready to discuss how you've used these metrics in past campaigns to drive growth.
✨Showcase Your Creativity
This role involves writing clear creative briefs and working with design teams. Prepare examples of successful campaigns where your creative input made a difference. Highlight any A/B testing you've conducted and the results that followed.
✨Understand the Full Funnel
Make sure you can articulate your experience managing the full marketing funnel. Be prepared to discuss how you've identified gaps in customer journeys and what strategies you implemented to address them.
✨Collaborate Like a Pro
Collaboration is key in this role. Think of examples where you've partnered with other teams, like CRM or SEO, to align performance marketing with commercial goals. Show how your teamwork led to successful outcomes.
