At a Glance
- Tasks: Lead exciting marketing campaigns for Bristol Bears and other teams, driving attendance and revenue.
- Company: Join Ashton Gate Stadium, a vibrant sports and entertainment hub.
- Benefits: Enjoy a competitive salary, permanent position, and a dynamic work environment.
- Other info: Be part of a supportive team with opportunities for growth and learning.
- Why this job: Make an impact in sports marketing while collaborating with creative minds.
- Qualifications: Extensive marketing experience and strong communication skills required.
The predicted salary is between 28000 - 42000 £ per year.
Ashton Gate Stadium is a unique sports and entertainment business with the core aim of providing integral support services to ensure the sustainability of Stephen Lansdown’s sporting group of companies which includes Bristol Sport, Bristol City, Bristol Bears, Bristol Flyers Basketball and each of their respective community charities.
Job Purpose
To deliver cross channel marketing campaigns for Bristol Bears and the wider teams of the sporting group. Working collaboratively with the marketing team and other key stakeholders, the role will contribute to driving attendances and revenue growth, using both a creative and data led approach.
Job Features
- 37.5 hours Monday – Friday
- Permanent Basis
- £35,000 per annum
Key Responsibilities (KPIs)
- Lead on Bristol Bears marketing campaigns (Men and Women’s teams) with the support of the Group Head of Marketing & Ticketing
- Support the wider marketing team across campaigns for Bristol City, Bristol Flyers and Ashton Gate, including product areas such as Season Tickets, Membership, Ticketing, Retail and Hospitality
- Organise Marketing events such as Season Ticket holder/Member events during the season
- Help train, develop and manage the Marketing Executive within the team
- Create post campaigns reports, illustrating channel analysis, ROI statistics, recommendations for future campaigns
- Work closely with the CRM Executive to plan and deliver the weekly email communication plan
- Work with external media providers and agencies to activate and manage marketing campaigns i.e. Radio, Outdoor and Digital
- Play an active role in our in house digital marketing including Facebook, Instagram, TikTok, Spotify and Google Ads. Working with the Marketing Executives to set up these campaigns, reporting back on results and making recommendations for future improvements
- Work with the internal design agency to brief in creative briefs and deliver compelling marketing creative campaigns
- Write and proof read marketing copy for both online and print campaigns
- General administration of marketing, campaigns, data & CRM
- Work with the Head of Data, Insights & Retail to provide any data insight for internal requests such as reporting for senior management
Essential Skills
- Extensive experience in Marketing
- Excellent communicator and experience in managing people
- Confident and articulate, and ability to collaborate with stakeholders across the business
- Strong analytical, and reporting experience with a strong eye for detail
- Experience in driving and delivering cross channel marketing campaigns
Personal Skills
- Self-motivated, proactive and a dynamic team player
- A willingness to learn and push best practice
- Strong organisational and planning skills
- A good problem solver ‘Can do’ attitude
Equal Opportunities
We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.
Safeguarding
Ashton Gate Ltd is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment.
Marketing Manager in Bristol employer: Ashton Gate
Ashton Gate Stadium offers a vibrant work environment where creativity and collaboration thrive, making it an excellent employer for those passionate about sports marketing. With a commitment to employee development and a focus on sustainability within the sporting community, team members enjoy opportunities for growth while contributing to impactful marketing campaigns for renowned teams like Bristol Bears and Bristol City. Located in the heart of Bristol, employees benefit from a dynamic culture that values innovation and inclusivity, ensuring a rewarding career experience.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ashton Gate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ashton Gate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ashton Gate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ashton Gate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ashton Gate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ashton Gate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ashton Gate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ashton Gate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ashton Gate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ashton Gate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
