At a Glance
- Tasks: Lead exciting marketing campaigns for Bristol Bears and other teams, driving attendance and revenue.
- Company: Join Ashton Gate Stadium, a vibrant sports and entertainment hub.
- Benefits: Enjoy a competitive salary, permanent position, and a dynamic work environment.
- Why this job: Make an impact in sports marketing while collaborating with creative minds.
- Qualifications: Extensive marketing experience and strong communication skills required.
- Other info: Be part of a supportive team with opportunities for growth and learning.
The predicted salary is between 28000 - 42000 £ per year.
Ashton Gate Stadium is a unique sports and entertainment business with the core aim of providing integral support services to ensure the sustainability of Stephen Lansdown’s sporting group of companies which includes Bristol Sport, Bristol City, Bristol Bears, Bristol Flyers Basketball and each of their respective community charities.
Job Purpose
To deliver cross channel marketing campaigns for Bristol Bears and the wider teams of the sporting group. Working collaboratively with the marketing team and other key stakeholders, the role will contribute to driving attendances and revenue growth, using both a creative and data led approach.
Job Features
- 37.5 hours Monday – Friday
- Permanent Basis
- £35,000 per annum
Key Responsibilities (KPIs)
- Lead on Bristol Bears marketing campaigns (Men and Women’s teams) with the support of the Group Head of Marketing & Ticketing
- Support the wider marketing team across campaigns for Bristol City, Bristol Flyers and Ashton Gate, including product areas such as Season Tickets, Membership, Ticketing, Retail and Hospitality
- Organise Marketing events such as Season Ticket holder/Member events during the season
- Help train, develop and manage the Marketing Executive within the team
- Create post campaigns reports, illustrating channel analysis, ROI statistics, recommendations for future campaigns
- Work closely with the CRM Executive to plan and deliver the weekly email communication plan
- Work with external media providers and agencies to activate and manage marketing campaigns i.e. Radio, Outdoor and Digital
- Play an active role in our in house digital marketing including Facebook, Instagram, TikTok, Spotify and Google Ads. Working with the Marketing Executives to set up these campaigns, reporting back on results and making recommendations for future improvements
- Work with the internal design agency to brief in creative briefs and deliver compelling marketing creative campaigns
- Write and proof read marketing copy for both online and print campaigns
- General administration of marketing, campaigns, data & CRM
- Work with the Head of Data, Insights & Retail to provide any data insight for internal requests such as reporting for senior management
Essential Skills
- Extensive experience in Marketing
- Excellent communicator and experience in managing people
- Confident and articulate, and ability to collaborate with stakeholders across the business
- Strong analytical, and reporting experience with a strong eye for detail
- Experience in driving and delivering cross channel marketing campaigns
Personal Skills
- Self-motivated, proactive and a dynamic team player
- A willingness to learn and push best practice
- Strong organisational and planning skills
- A good problem solver ‘Can do’ attitude
Equal Opportunities
We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.
Safeguarding
Ashton Gate Ltd is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment.
Marketing Manager in Bristol employer: Ashton Gate
Contact Detail:
Ashton Gate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Bristol
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This is your chance to shine and demonstrate what you can bring to the table beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in driving attendance and revenue growth for teams like Bristol Bears.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it gives you a better chance to stand out in the crowd!
We think you need these skills to ace Marketing Manager in Bristol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in cross-channel marketing campaigns and any relevant achievements that align with what we’re looking for at Ashton Gate Stadium.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Use it to showcase your creativity and analytical skills, and don’t forget to mention your passion for sports and entertainment!
Showcase Your Team Spirit: We love a good team player! In your application, share examples of how you’ve collaborated with others in previous roles. This will help us see how you can contribute to our marketing team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Ashton Gate
✨Know Your Campaigns
Before the interview, dive deep into Bristol Bears' recent marketing campaigns. Be ready to discuss what worked, what didn’t, and how you would approach future campaigns. This shows your passion and understanding of their brand.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of how you've used data to drive marketing decisions in the past. This will highlight your ability to contribute to their data-led approach.
✨Collaborative Spirit
As this role involves working with various stakeholders, be ready to share examples of successful collaborations. Discuss how you’ve managed teams or worked with external agencies to achieve marketing goals.
✨Creative Ideas on the Spot
Think of a few creative marketing ideas tailored for Bristol Bears that you can pitch during the interview. This not only demonstrates your creativity but also your proactive approach to contributing to their marketing efforts.