At a Glance
- Tasks: Deliver a 5-star sales journey for weddings and events, from enquiry to contract.
- Company: Join the award-winning Ashridge House, a stunning neo-gothic mansion.
- Benefits: Enjoy 25 days holiday, gym access, and great company perks.
- Other info: Dynamic team culture with opportunities for personal growth and development.
- Why this job: Be part of couples' special moments while exceeding sales targets.
- Qualifications: 1-2 years in event sales with a passion for luxury service.
The predicted salary is between 30000 - 40000 € per year.
Location: Ashridge House, Berkhamsted, Hertfordshire, HP4 1NS
Reports to: Head of Sales
Working Hours: Monday-Friday, 08:30-17:30, evenings and weekends as required for showrounds and showcases
The Opportunity: As our Wedding & Event Sales Executive, you will play a key role in delivering a 5-star sales journey—from the first enquiry to the moment the contract is signed. You’ll be responsible for converting leads into bookings, conducting bespoke show rounds, and ensuring each couple or client experiences exceptional service that reflects the Ashridge House brand. This is a target-driven role, requiring a “nothing is impossible” mindset and the ability to balance strong commercial acumen with outstanding customer service.
Responsibilities:
- Conduct tailored, high-end show rounds for prospective wedding couples and event clients.
- Achieve and exceed sales targets while ensuring a seamless, high-quality client journey.
- Negotiate contracts and pricing to maximise revenue.
- Respond to enquiries proactively and professionally via email and phone.
- Provide detailed, accurate quotes and contractual terms.
- Stay up to date with market trends and competitor activity, feeding insights back to the team.
- Maintain strong relationships with booked clients, working alongside the events and hospitality teams to ensure a flawless experience.
- Identify new sales opportunities and support business development initiatives.
- Manage and update third-party listings and directories, ensuring alignment with our luxury brand.
- Attend trade fairs, exhibitions, and networking events to promote Ashridge House.
What We’re Looking For:
- Sales-driven: You have a track record of meeting and exceeding targets.
- Exceptional communicator: You know how to engage clients and build strong relationships.
- Luxury service mindset: You understand the expectations of high-end clientele.
- Proactive & detail-oriented: You anticipate client needs and ensure every detail is perfect.
- Negotiation skills: You confidently convert enquiries into confirmed bookings.
- Passion for weddings & events: You love being part of a couple’s journey and making their vision a reality.
- Experience: 1-2 years event sales experience in a similar venue.
What can we offer you?
- 25 days paid holiday + bank holidays
- Free access to the onsite gym
- 50% off on-site café
- Company benefits: Pension, Life Insurance, Long-Term Absence Cover, Opt-In Private Health Care, Opt-In Health Cash Plan
- Great learning and development opportunities
- Regular staff social events
About Us: Ashridge House is an award-winning Grade 1 listed neo-gothic mansion with extensive meeting and event facilities comprising 190 bedrooms, over 30 meeting rooms, 55 syndicate rooms, 7 function rooms and 190 acres of historic parkland and gardens. Delivering the highest standard of service to everyone who visits, dines, and stays with us is a fundamental part of our ethos and key to growing the business. When you join Ashridge House, you join a community from unique backgrounds, all united by pursuing excellence in service and hospitality. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. Ashridge House is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, disability, identity, experience, and everything else that makes you unique.
Wedding Sales Executive employer: Ashridge House
At Ashridge House, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values excellence in service and hospitality. As a Wedding & Event Sales Executive, you will benefit from a supportive environment with ample opportunities for personal and professional growth, alongside competitive perks such as 25 days of paid holiday, access to an onsite gym, and regular social events. Join our diverse community where your passion for weddings and events can flourish, and help us create unforgettable experiences for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Wedding Sales Executive
✨Tip Number 1
Get to know the venue inside out! Familiarise yourself with every nook and cranny of Ashridge House so you can confidently conduct those bespoke show rounds. The more you know, the better you can sell the experience!
✨Tip Number 2
Network like a pro! Attend trade fairs and local events to meet potential clients and industry peers. Building relationships is key in this game, and who knows, your next big booking could come from a casual chat!
✨Tip Number 3
Stay on top of market trends! Keep an eye on what competitors are doing and what couples are looking for. This knowledge will help you tailor your pitches and stay ahead of the curve.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Ashridge House!
We think you need these skills to ace Wedding Sales Executive
Some tips for your application 🫡
Show Your Passion:When writing your application, let your love for weddings and events shine through! Share any personal experiences or stories that highlight why you’re excited about this role and how you can contribute to making couples' dreams come true.
Tailor Your CV:Make sure your CV is tailored to the Wedding Sales Executive position. Highlight relevant experience, especially in sales and customer service, and don’t forget to mention any specific achievements that demonstrate your ability to exceed targets.
Craft a Compelling Cover Letter:Your cover letter is your chance to make a great first impression. Use it to explain why you’re the perfect fit for Ashridge House, focusing on your sales-driven mindset and exceptional communication skills. Keep it engaging and professional!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive—just what we’re looking for!
How to prepare for a job interview at Ashridge House
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with Ashridge House and its offerings. Understand the unique selling points of the venue and be ready to discuss how you can enhance the client experience. This will show your genuine interest and help you stand out.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you successfully converted leads into bookings. Highlight your negotiation skills and how you’ve exceeded sales targets. This will demonstrate your capability to thrive in a target-driven environment.
✨Emphasise Customer Service Excellence
Since this role is all about delivering a 5-star service, be ready to share stories that illustrate your commitment to exceptional customer service. Discuss how you anticipate client needs and ensure every detail is perfect, as this aligns with the luxury service mindset they’re looking for.
✨Stay Current with Trends
Research current trends in the wedding and events industry. Be prepared to discuss how these trends could impact Ashridge House and suggest innovative ideas for attracting clients. This shows that you’re proactive and engaged with the market, which is crucial for the role.
