At a Glance
- Tasks: Lead marketing strategy to boost engagement and revenue at Ashorne Hill.
- Company: Join a unique learning venue in Warwickshire focused on growth and transformation.
- Benefits: Profit-related bonus, generous holiday, wellness support, and free leisure facilities.
- Other info: Hybrid role with excellent career progression and a commitment to sustainability.
- Why this job: Shape impactful marketing strategies in a serene environment while nurturing your career.
- Qualifications: Proven senior marketing experience with strong digital skills and leadership abilities.
The predicted salary is between 45000 - 45000 £ per year.
From £45,000, 36.5 hours per week, hybrid role after initial training.
Join our team at Ashorne Hill, where every day is an opportunity to cultivate potential and inspire transformation in a serene natural setting. As part of our team, you’ll play a pivotal role in ensuring every experience is engaging and memorable, by fostering an environment where curiosity thrives and learning flourishes.
Ashorne Hill is a unique learning and development venue set in the heart of Warwickshire. We specialise in venue-based residential programmes, meetings, and events providing exceptional environments that support leadership, team development, and organisational growth.
PURPOSE OF JOB
The Head of Marketing & Digital Growth will lead the development and delivery of a commercially driven marketing strategy to increase awareness, engagement and revenue across Ashorne Hill and Ashorne Advantage. Working closely with senior stakeholders, this role will position marketing as a proactive driver of growth—using customer insight, digital innovation and market intelligence to identify opportunities and deliver measurable impact. The successful candidate will shape how we attract, engage and retain customers, ensuring marketing aligns with commercial objectives and enhances the overall customer experience. Reporting into the Marketing and Sales Director.
KEY RESPONSIBILITIES
- Commercial Growth & Strategy
- Identify growth opportunities across Venue and Learning with senior stakeholders
- Develop and deliver a marketing strategy aligned to commercial objectives
- Use insight and market intelligence to inform decisions and future growth
- Digital & Marketing Technology
- Lead digital strategy, driving engagement through innovation, automation and AI
- Optimise HubSpot and marketing tech to improve performance and insight
- Enhance customer journeys, conversion and digital presence
- Customer Insight & Data
- Develop segmentation, targeting and reporting to support growth
- Improve lead tracking, attribution and performance measurement
- Use data to challenge assumptions and uncover opportunities
- Demand Generation & Engagement
- Deliver targeted campaigns that drive high-quality leads and revenue
- Strengthen lead nurturing, conversion and customer retention
- Brand & Market Positioning
- Evolve brand positioning and ensure consistent, compelling messaging
- Build awareness through content, PR, events and partnerships
- Stakeholder Engagement & Partnerships
- Develop strategic partnerships and work collaboratively across the organisation
- Manage agencies and act as a trusted partner to internal stakeholders
- Leadership & Performance
- Lead and develop a high-performing marketing team
- Manage budget, track ROI and continuously improve effectiveness
KNOWLEDGE AND EXPERIENCE
- Proven experience in a senior marketing role.
- Strong understanding of digital marketing, including websites, email marketing, social media and SEO.
- Experience developing and delivering marketing strategies aligned to business objectives.
- Ability to generate leads and support commercial growth through targeted campaigns.
- Experience using CRM systems and marketing automation tools (HubSpot desirable).
- Strong content creation, copywriting and communication skills.
- Experience managing brand, PR and external agencies.
- Ability to analyse data and report on campaign performance and ROI.
- Excellent stakeholder management and relationship-building skills.
- Strong organisational and project management skills.
Desirable
- Experience within hospitality, events, learning and development or B2B environments.
- Experience managing websites, digital platforms and marketing technology.
- Understanding of sales and marketing alignment to support business growth.
What we offer:
- Profit related Bonus for all staff.
- Pension provided. Ashorne double % paid in by employees
- Employee’s life is Assured as soon as they start working for Ashorne Hill.
- Employee Assisted Programme
- Employee referral scheme, recommend someone you know and earn a one off £300 payment. T&C’s apply
- A commitment to sustainability & Wellbeing, with mental health first aiders through the organisation.
- Comprehensive benefits platform engaging our teams through recognition and wellbeing
- 22 days holiday per year rising to 27 days over 5 years, plus 8 bank holidays. Option to move 8 days holiday from each financial year.
- Meal provided.
- Free use of leisure facilities: gym, sauna, and tennis courts.
Head of Marketing in Rugby employer: Ashorne Hill - The home of Ashorne Advantage
At Ashorne Hill, we pride ourselves on being an exceptional employer that fosters a culture of curiosity and growth in a tranquil Warwickshire setting. As the Head of Marketing, you will not only lead innovative marketing strategies but also benefit from a comprehensive package including a profit-related bonus, generous holiday allowance, and access to leisure facilities, all while contributing to a mission that prioritises employee wellbeing and sustainability.
Contact Details:
Ashorne Hill - The home of Ashorne Advantage Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Rugby
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We think you need these skills to ace Head of Marketing in Rugby
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