At a Glance
- Tasks: Create and manage impactful B2B email and social media campaigns.
- Company: Join a successful manufacturing organisation with a dynamic digital marketing team.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and process improvement.
- Why this job: Make a real impact by engaging an international audience of technical professionals.
- Qualifications: Minimum two years in B2B email marketing; strong copy editing skills required.
The predicted salary is between 40500 - 49500 £ per year.
A highly successful manufacturing organisation is looking for a proven B2B Emailed Marketing Executive, playing a vital part in developing and executing impactful email marketing and social media campaigns.
This role is based in the Reading area, Berkshire with hybrid working arrangements (2 days per week in the office).
The successful candidate will work closely with a dynamic digital marketing team, including copywriters and designers, managing high-quality content across multiple platforms to engage an international audience of technical professionals.
- Build, segment, and schedule global email campaigns using Pardot/Salesforce Marketing Cloud and social media management tools.
- Collaborate with product specialists, copywriters, and designers to optimise campaign assets for maximum engagement.
- Create humanised, conversational content by suggesting compelling subject lines, calls-to-action, and messaging hooks.
- Ensure all campaign outputs are polished, brand-compliant, and error-free before final sign-off.
- Plan and execute A/B tests on designs, formats, and messaging; analyse results to inform future campaigns.
- Pull and interpret engagement data to assess campaign performance and identify areas for optimisation.
- Support the technical development of automated email workflows and social media scheduling to improve efficiency and outreach.
- Support the project to organisation's transition to Salesforce Marketing Cloud (latest marketing automation).
- In order to be suitable for this role you must have the following background / skills:
- Minimum of two years experience in B2B email marketing.
- Proficient in building B2B email marketing campaigns, using platforms such as Pardot, Mailchimp, or similar
- Strong copy editing / proof reading skills
- Detailed-oriented, with a keen eye for accuracy and quality control.
- Proactive, with a demonstrated ability to suggest process improvements and interpret engagement metrics.
- Excellent communicator, able to convey complex ideas clearly and effectively.
- A team player who values c...
B2B Email & Social Media Marketing Executive in Reading employer: Ashdown
Join a market-leading organisation in Stoke-on-Trent as a Business Systems Manager, where you will be part of a dynamic team that values innovation and collaboration. With a strong focus on employee development, we offer comprehensive training programmes and career advancement opportunities, ensuring you can grow alongside the company. Our supportive work culture fosters creativity and teamwork, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Email & Social Media Marketing Executive in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ashdown and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ashdown are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ashdown on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ashdown. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Email & Social Media Marketing Executive in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ashdown. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ashdown:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ashdown’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ashdown
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ashdown will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ashdown, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
