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- Tasks: Lead marketing strategies and manage a dedicated team to drive brand growth.
- Company: Join a successful independent retail brand with over 100 years of heritage.
- Benefits: Enjoy a competitive salary of £85,000 plus additional benefits.
- Why this job: Be part of a dynamic team shaping the future of a beloved brand.
- Qualifications: Experience in B2B and B2C marketing, preferably in retail or FMCG.
- Other info: This is a newly created role reporting directly to the board.
The predicted salary is between 51000 - 119000 £ per year.
A highly successful, independent retail brand that has been established for over 100 years is looking for a Head of Marketing (UK) to join their team. This is a newly created role and a fantastic opportunity for a strategic leader to take ownership for the brand's growth across all marketing channels. This is a key senior leadership role that reports directly to the board and will suit a seasoned marketer with a blend of experience across B2B and B2C verticals. This role would suit a commercial Marketing Manager, Marketing Director or Head of Marketing with FMCG or Retail experience.
As the Head of Marketing, you will manage a small but dedicated in-house marketing team as well as third-party agencies to deliver a commercial, effective marketing strategy. Key responsibilities will include:
- Act as the lead contact for the appointed marketing agency; providing clear, consistent direction while challenging and collaborating to ensure all output aligns with business priorities, brand values and commercial goals.
- Champion the brand across all touchpoints ensuring all marketing communications consistently reflect their heritage, quality and values while helping them connect with new audiences.
- Campaign Oversight: Oversee the execution of marketing campaigns run by the agency, particularly those linked to the core range and seasonal promotions. Ensure work is on-brand, on-brief and delivers against clear objectives.
- Work closely with Sales and retail partners to support in-store marketing and promotional activities across major supermarkets and independent stockists.
- Guide the tone, themes and content direction for all social media channels, particularly Instagram, TikTok, Facebook and LinkedIn. Work with the agency to ensure platform-specific content that is brand-aligned, engaging and current.
- E-commerce Marketing & Website Management: Oversee the digital marketing of our e-commerce platform. Coordinate with internal teams and the agency to ensure the site is optimised for traffic, conversion and customer experience. Guide messaging, promotional focus and digital content strategy.
- Review marketing performance and analytics drawing on insights to ensure appropriate actions are taken and present key outcomes to senior leadership to inform decisions.
- Where appropriate, lead the creation of messaging for PR, press releases, internal communications and product launches.
- Manage the marketing budget, ensuring resources are used effectively and agency spend is aligned with results. Monitor campaign investment and report on return on investment.
- Lead and support the in-house marketing team. Introduce modern marketing practices where appropriate, coach and develop talent and ensure alignment with business goals.
The ideal candidate for this Head of Marketing role will have a broad range of marketing experience and some exposure to the retail or FMCG sector. You will have proven success in managing agencies and experience creating strategy and delivering brand campaigns across both traditional and digital channels. You will be a skilled storyteller, comfortable reviewing and enhancing marketing performance and will be a strong influencer.
The salary on offer for this role is up to £85,000 plus benefits.
Senior Marketing Manager - Retail/FMCG - £85,000 plus benefits - Chelmsford, Essex employer: Ashdown Group
Contact Detail:
Ashdown Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Retail/FMCG - £85,000 plus benefits - Chelmsford, Essex
✨Tip Number 1
Network with professionals in the retail and FMCG sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Research the brand's history and values thoroughly. Understanding their heritage will help you align your vision with theirs, showcasing your commitment to maintaining their brand identity during interviews.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, particularly those that involved agency collaboration. Highlight your strategic thinking and how you overcame challenges to achieve successful outcomes.
✨Tip Number 4
Familiarise yourself with the latest trends in digital marketing and e-commerce, especially on platforms like Instagram and TikTok. Being able to speak knowledgeably about current strategies will demonstrate your readiness for the role.
We think you need these skills to ace Senior Marketing Manager - Retail/FMCG - £85,000 plus benefits - Chelmsford, Essex
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in both B2B and B2C marketing, particularly within the retail or FMCG sectors. Use specific examples of campaigns you've led and their outcomes to demonstrate your strategic leadership skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its heritage. Discuss how your background aligns with the responsibilities outlined in the job description, such as managing agencies and overseeing marketing strategies.
Showcase Your Leadership Skills: Emphasise your experience in leading teams and collaborating with third-party agencies. Provide examples of how you've successfully guided marketing efforts and influenced stakeholders to achieve business goals.
Highlight Analytical Skills: Mention your ability to review marketing performance and draw insights from analytics. Discuss any tools or methodologies you’ve used to measure campaign success and how you've applied these insights to improve future strategies.
How to prepare for a job interview at Ashdown Group
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where you took ownership and drove growth, highlighting how your strategies aligned with business goals.
✨Familiarise Yourself with the Brand
Research the brand's heritage, values, and current marketing efforts. Be ready to discuss how you can champion these elements across all touchpoints and connect with new audiences effectively.
✨Prepare for Agency Management Questions
Since you'll be acting as the lead contact for the marketing agency, anticipate questions about your experience managing agencies. Think of specific instances where you provided direction and collaborated to achieve successful outcomes.
✨Demonstrate Your Digital Savvy
With a focus on e-commerce and social media, be prepared to discuss your experience in digital marketing. Share insights on how you've optimised online platforms for traffic and conversion, and your approach to creating engaging content for various channels.
