At a Glance
- Tasks: Drive product success through creative marketing and impactful launches.
- Company: Global electronics company with a focus on innovation and collaboration.
- Benefits: Up to £40,000 salary, bonus, 25 holidays, healthcare, and more.
- Other info: Hybrid role with excellent career growth opportunities.
- Why this job: Join a creative team and make a real impact in the tech world.
- Qualifications: Experience in B2B product marketing and a passion for technology.
The predicted salary is between 40000 - 40000 £ per year.
Our client, a global company within the Electronics sector, are seeking a creative and commercial Product Marketing Executive to join their growing Marketing function. This is a pivotal role for the organisation where you will play a key role in driving the success of their innovative product portfolio. From developing compelling marketing materials to executing product launches, you’ll work across departments to ensure the company’s messaging is effective and far reaching.
The position is offered on a hybrid basis with 3 days in their brand-new offices near to Basingstoke and 2 days working remotely.
As the Product Marketing Executive you will own the planning and execution of product launch campaigns, working closely with product, sales, and technical teams. Responsibilities include:
- Create targeted assets: develop brochures, product guides and other materials tailored to segmented client groups.
- Design and deliver high-quality marketing literature for industry partners and suppliers.
- Update and manage content on the website and social media platforms to ensure relevance and engagement.
- Conduct market segmentation, competitor analysis, and pricing research to support strategic positioning.
- Partner with internal stakeholders (design, sales, product, etc.) to ensure consistency across all marketing outputs.
The ideal candidate will have:
- Proven experience in B2B product marketing, ideally within the electronics or technology sector.
- Previous success in market penetration through product launches.
- Ability to translate complex product information into compelling content.
- Hold an active interest in electronics or technology.
- Excellent written and verbal communication skills – a natural storyteller who can turn technical features into customer-focused benefits.
- Proficient with email platforms, CMS, or basic HTML.
- Experience with Adobe Creative Suite or Canva.
- Analytical mindset with a keen eye for market trends and data interpretation.
This is a fantastic opportunity to join a supportive and creative team with the opportunity for career growth and development. The position is offered with a salary of up to £40,000 + bonus, 25 holidays and pension with great benefits including Healthcare and Cashplan, Eye care vouchers, Enhanced maternity and paternity, cycle to work scheme, birthday as additional day off plus option to buy/sell holiday.
Product Marketing Executive- Hybrid role employer: Ashdown Group
Join a market-leading business in Stoke-on-Trent as the Head of IT, where you will thrive in a hybrid work environment that promotes flexibility and work-life balance. Our collaborative culture fosters innovation and continuous improvement, providing you with ample opportunities for professional growth and development. With a focus on cutting-edge technology and a commitment to employee well-being, this role offers a unique chance to make a significant impact while being part of a dynamic team driving the company's impressive growth trajectory.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive- Hybrid role
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ashdown Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ashdown Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ashdown Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ashdown Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Executive- Hybrid role
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ashdown Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ashdown Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ashdown Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ashdown Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ashdown Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ashdown Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
