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- Tasks: Lead and optimise paid search strategies across major platforms like Google and Microsoft.
- Company: Join a dynamic multinational business with a flexible work culture.
- Benefits: Enjoy competitive pay, remote work options, and a clear career progression.
- Why this job: Make an impact by managing significant budgets and leveraging AI for performance.
- Qualifications: Experience with multi-million PPC budgets and strong data analysis skills.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
An impressive multinational business is looking for an accomplished Paid Search Manager to join its expanding team based in London. Please note, the firm embraces flexibility so you will be able to work from home 2 days per week.
Responsibilities:
- Enhance and deliver the paid search strategy for the firm.
- Manage a budget of circa £4-5m annually, with strong command of CRO best practice, A/B testing frameworks, bid strategies, automated bidding strategies, audience targeting, and performance optimisation.
- Own and optimise the company’s performance marketing campaigns across Google, Microsoft, and other relevant platforms using a full-funnel approach across Video, Search and display.
- Leverage AI and automation to drive efficiency and performance, and conduct keyword research, audience segmentation, bid management, and campaign optimisation.
- Monitor daily campaign performance, ensuring spend efficiency and KPI achievement (CPA, ROAS, conversions, etc.).
- Collaborate with the wider team to ensure paid search efforts are fully aligned with broader marketing initiatives and conduct competitor analysis.
Qualifications:
- Experience managing £multi-million PPC budgets.
- Great data interpretation skills.
This is an outstanding opportunity for an accomplished Paid Search Manager to join a market leading business that offers outstanding benefits and a clearly defined career path.
Paid Search Manager employer: Ashdown Group
Contact Detail:
Ashdown Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, highlighting your budget management and optimisation strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to PPC and performance marketing. We recommend using the STAR method to structure your answers – it’s a great way to demonstrate your experience effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Manager role. Highlight your experience with managing large PPC budgets and any specific achievements in performance optimisation. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about paid search and how your skills align with our needs. Don’t forget to mention your experience with AI and automation, as that’s a big plus for us.
Showcase Your Data Skills: Since data interpretation is key for this role, make sure to include examples of how you've used data to drive campaign success. We love seeing numbers that back up your claims, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Ashdown Group
✨Know Your Numbers
Make sure you’re familiar with managing large PPC budgets, especially around the £4-5m mark. Be ready to discuss your past experiences with budget management and how you achieved KPIs like CPA and ROAS.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to enhancing paid search strategies. Bring examples of how you've used A/B testing frameworks and automated bidding strategies to optimise campaigns in the past.
✨Get Familiar with AI Tools
Since leveraging AI and automation is key for this role, brush up on the tools and techniques you’ve used. Be prepared to discuss how you’ve integrated these technologies into your campaigns for better performance.
✨Collaborate and Align
Highlight your experience working with cross-functional teams. Discuss how you’ve ensured that your paid search efforts align with broader marketing initiatives and how you’ve conducted competitor analysis to stay ahead.