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- Tasks: Own PPC campaigns and drive growth across digital platforms like Google and YouTube.
- Company: Join a dynamic online commerce platform with ambitious growth plans.
- Benefits: Enjoy a hybrid work model, 25 days holiday, uncapped profit share, and free daily lunch.
- Why this job: Be part of a creative team that values innovation and collaboration in digital marketing.
- Qualifications: Experience with PPC campaigns, Google Ads, and strong analytical skills are essential.
- Other info: Salary up to £45,000 based on experience, plus exciting corporate perks.
The predicted salary is between 36000 - 54000 £ per year.
A fabulous opportunity for a Paid Media Specialist who is passionate about digital media and has a strong digital marketing skill set across paid digital marketing. Our client, an on-line commerce platform, has ambitious plans for growth and is looking for someone with energy and vision to join their growing team of marketers, based at their offices near Leeds.
In this pivotal role, you will take full ownership of PPC campaigns, expanding the company's reach across channels such as Google Display Network, YouTube, Outbrain and Taboola, delivering campaigns that maximise activity and exceed performance targets. You will identify opportunities and broaden strategies to enhance paid media investment and drive growth on new and emerging platforms. Taking ownership of non-brand paid search campaigns to improve CTR and search impression share is essential.
Providing regular reports ensuring PPC performance is delivered to budget and any variance is explained clearly, as well as developing the testing strategy to ensure target audience and bid optimisation, will be part of your responsibilities. There will be a large element of collaboration, working with web developers to ensure that landing pages are fully aligned with the company's multi-channel campaigns and the design team to collaborate on the creation of high-quality assets which will drive traffic to the site.
You will also need to have strong analytical skills to continuously identify new trends and insights to further enhance conversions.
The ideal candidate will have:
- Previous experience of managing PPC campaigns
- Strong working background with Google Ads and Microsoft Ads, and familiarity with Taboola and Outbrain
- Confidence with Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets
- Experience working with YouTube including video advertising
- An enquiring mind with a real desire to learn and innovate
- Highly tuned analytical skills with excellent attention to detail
- Experience with scoping and analysing A/B and multivariate tests
- Prior experience of working with CRO initiatives
- Ability to develop creative strategies for paid marketing campaigns
This is a fantastic opportunity to join a successful company with a truly unique offering. The salary on offer is up to £45,000 dependent on experience plus benefits including pension, 25 days holiday, uncapped profit share, 4 x life cover, and free lunch daily.
Paid Media Specialist - Hybrid employer: Ashdown Group
Contact Detail:
Ashdown Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist - Hybrid
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads and Microsoft Ads. This will not only help you during interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience with PPC campaigns. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Consider creating a portfolio showcasing your previous PPC campaigns and their results. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest features and tools offered by platforms like Taboola and Outbrain. Demonstrating knowledge of these emerging platforms can highlight your proactive approach to digital marketing.
We think you need these skills to ace Paid Media Specialist - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC campaigns and digital marketing. Use specific examples of successful campaigns you've managed, particularly with Google Ads and Microsoft Ads, to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital media and your vision for the role. Mention how your analytical skills and experience with A/B testing can contribute to the company's growth and performance targets.
Showcase Relevant Skills: Emphasise your familiarity with tools like Google Analytics, Excel, and video advertising on YouTube. Highlight any experience you have with emerging platforms like Taboola and Outbrain, as this aligns with the job requirements.
Demonstrate Collaboration Experience: Since the role involves working closely with web developers and design teams, include examples in your application that showcase your ability to collaborate effectively and create high-quality marketing assets.
How to prepare for a job interview at Ashdown Group
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing PPC campaigns in detail. Highlight specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive performance.
✨Familiarise Yourself with Tools
Make sure you're well-versed in Google Ads, Microsoft Ads, and analytics tools like Google Analytics. Be ready to explain how you've used these tools to optimise campaigns and analyse performance metrics. This shows that you can hit the ground running.
✨Prepare for Collaboration Questions
Since this role involves working closely with web developers and design teams, think of examples where you've successfully collaborated with others. Discuss how you ensured alignment between different teams and how it contributed to campaign success.
✨Demonstrate Analytical Skills
Be ready to talk about how you've used data to inform your decisions. Prepare examples of how you've identified trends, conducted A/B tests, or optimised campaigns based on analytical insights. This will show your potential employer that you have a strong analytical mindset.
