Director of Sales in London

Director of Sales in London

London Full-Time 105000 - 115000 £ / year (est.) No working from home possible
Ashdown Group

At a Glance

  • Tasks: Lead a dynamic sales team and drive innovative commercial strategies.
  • Company: Join a leading provider of professional services in a growth phase.
  • Benefits: Competitive salary, uncapped commission, and hybrid working options.
  • Other info: Opportunity to influence strategy and embrace emerging technologies.
  • Why this job: Make a real impact on business growth and lead a talented team.
  • Qualifications: Proven sales leadership experience in regulated B2B sectors.

The predicted salary is between 105000 - 115000 £ per year.

Location: Hybrid – East Midlands

Salary: £105,000 - £115,000 package (including car allowance) + Uncapped commission (OTE £30,000) and bonus

Contract: Full-time | Permanent

Opportunity

Our client is a leading provider of professional services and business solutions, seeking an experienced Sales Director to lead its commercial function during an exciting period of growth. This is a senior leadership opportunity for an accomplished commercial professional with a proven track record of driving sustainable revenue growth within regulated B2B sectors such as accountancy, audit, tax, banking or financial services.

Leading a team of 15 sales professionals, you will play a pivotal role in shaping and delivering the company's commercial strategy, developing high-performing teams, and strengthening relationships with key clients. The successful candidate will combine strategic thinking with hands-on leadership, bringing credibility, commercial acumen and a consultative approach to business development. An appreciation of emerging technologies, including AI, and how they can enhance sales performance and customer engagement is also highly desirable.

Key Responsibilities

  • Develop and deliver the overall sales strategy to achieve ambitious growth targets.
  • Lead, coach and develop a high-performing sales team, fostering a culture of accountability, collaboration and continuous improvement.
  • Drive new business acquisition while growing existing strategic accounts.
  • Build long-term relationships with senior decision-makers across professional services markets.
  • Oversee forecasting, pipeline management, performance reporting and sales planning.
  • Introduce data-driven, consultative sales methodologies to improve commercial performance.
  • Work closely with marketing and product teams to identify opportunities and align commercial activity.
  • Champion the effective use of CRM systems, sales technology and AI-enabled tools to improve efficiency and customer engagement.
  • Represent the business at senior client meetings, networking events and industry conferences.
  • Manage departmental budgets and ensure commercial objectives are delivered profitably.

About You

  • You will be an experienced sales leader with a background in regulated B2B environments, ideally in accountancy and a strong history of delivering commercial growth.
  • Significant experience leading B2B sales teams within financial or professional services.
  • A proven record of winning and developing new business.
  • Strong strategic and operational leadership skills.
  • The ability to influence stakeholders at executive level.
  • Excellent communication and relationship-building abilities.
  • A consultative, data-led approach to sales.
  • Commercial resilience, sound judgement and a calm, professional leadership style.
  • An interest in leveraging technology and AI to improve sales effectiveness.

Desirable Experience

  • Experience selling into the accountancy or wider professional services market.
  • Knowledge of regulatory environments across finance, tax or audit.
  • Strong analytical skills with the ability to use data to shape commercial decisions.
  • Confidence representing an organisation at board-level meetings and industry events.

Why Apply?

This is an opportunity to join an ambitious organisation where you’ll have genuine influence over commercial strategy and future growth. You’ll work as part of the senior leadership team, leading a talented sales function while driving business transformation through modern, client-focused sales practices. If you’re looking for a role where you can make a lasting commercial impact while leading a high-performing team, we’d love to hear from you.

Director of Sales in London employer: Ashdown Group

Join a dynamic and ambitious organisation in the East Midlands as a Sales Director, where you will have the opportunity to shape commercial strategy and drive growth in a supportive and collaborative environment. With a focus on employee development, you will lead a high-performing sales team while enjoying a competitive salary package, uncapped commission, and the chance to leverage cutting-edge technology to enhance sales performance. This role offers not just a job, but a meaningful career path within a forward-thinking company that values innovation and professional growth.

Ashdown Group

Contact Details:

Ashdown Group Recruitment Team

We think you need these skills to ace Director of Sales in London

Sales Strategy Development
Team Leadership
B2B Sales Experience
Commercial Acumen
Consultative Selling
Relationship Building
Data-Driven Decision Making