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- Tasks: Lead creative marketing strategies to drive growth and brand visibility in a global tech company.
- Company: Join a dynamic global tech manufacturing firm with a supportive and innovative culture.
- Benefits: Enjoy a competitive salary, bonus, 25 holidays, healthcare cash plan, and flexible working options.
- Other info: Hybrid work model with opportunities for professional growth and development.
- Why this job: Make a real impact in a pivotal role while collaborating with diverse teams and driving market success.
- Qualifications: Experience in senior integrated marketing roles within the tech sector and strong analytical skills.
The predicted salary is between 50000 - 50000 £ per year.
Our client, a global company within the Tech manufacturing sector, are seeking a creative and commercial Marketing Lead to join their team. This is a diverse and pivotal role for the organisation, where you will play a key role in driving market growth through integrated marketing. The position is offered on a hybrid basis with 3 days in their offices near to Basingstoke and 2 days working remotely. Reporting to the Head of Marketing, the Marketing Lead will own brand visibility, digital presence and demand generation.
Working collaboratively with the sales function, engineering team and distributors, the Marketing Manager will be responsible for devising marketing strategies, spanning across digital branding, targeted email campaigns and event management.
Key responsibilities:- Lead on the management of digital channels including website content, email marketing campaigns, social media presence and advertising initiatives.
- Monitor, analyse and report on marketing performance metrics, delivering actionable insights to guide strategic planning and decision-making.
- Plan, coordinate and execute industry events and partnership engagements.
- Develop and implement comprehensive customer and partner communication programs, collaborating closely with sales function to design integrated demand generation campaigns to drive qualified leads.
- Measure and report on campaign effectiveness, pipeline contribution, and revenue impact, ensuring consistent brand application across all marketing channels and customer touchpoints.
- Develop and implement PR, communications, and sponsorship strategies to enhance brand visibility and awareness.
- Oversee marketing data integrity and CRM processes ensuring quality, accuracy, compliance, and campaign effectiveness.
The successful candidate will have:
- Previous experience in a senior integrated marketing role within Tech/Engineering sector.
- Comprehensive understanding of multi-channel marketing - digital/social/email/events.
- Must have experience in the delivery of industry events in the UK or internationally.
- Hands-on experience with marketing tools including Mailchimp, Salesforce and Google Analytics.
- Ability to build effective relationships across multiple sales teams.
- Excellent copywriting and storytelling abilities.
- Strong analytical mindset with commercial acumen.
This is a fantastic opportunity to join a supportive and creative team within an ambitious and growing organisation. The position is offered with a salary of up to £50,000 + bonus, 25 holidays and pension with great benefits including healthcare cash plan, eye care vouchers, enhanced maternity and paternity, cycle to work scheme, birthday as additional day off plus option to buy/sell holiday.
Senior Marketing Lead - Hybrid in Hampshire employer: Ashdown Group
Contact Detail:
Ashdown Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Lead - Hybrid in Hampshire
✨Tip Number 1
Network like a pro! Reach out to your connections in the tech and marketing sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects, campaigns, and results. This is your chance to demonstrate your creativity and analytical mindset, which are key for the Senior Marketing Lead role.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your responses to highlight your experience with digital channels and event management.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people in our team.
We think you need these skills to ace Senior Marketing Lead - Hybrid in Hampshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Lead. Highlight your experience in integrated marketing, especially within the Tech/Engineering sector, and showcase your hands-on experience with tools like Mailchimp and Salesforce.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Use it to explain why you're the perfect fit for this role. Mention specific achievements in digital branding and demand generation that align with what our client is looking for.
Showcase Your Analytical Skills: Since the role involves monitoring and reporting on marketing performance metrics, make sure to include examples of how you've used data to drive decisions in past roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Ashdown Group
✨Know Your Stuff
Make sure you thoroughly understand the company and its products. Research their recent marketing campaigns, especially in the tech manufacturing sector. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Creativity
As a Senior Marketing Lead, creativity is key. Prepare examples of innovative marketing strategies you've implemented in the past. Be ready to discuss how you can bring fresh ideas to their brand visibility and digital presence.
✨Be Data-Driven
Since the role involves monitoring and analysing marketing performance metrics, come prepared with examples of how you've used data to drive decisions. Discuss specific tools like Google Analytics or Salesforce that you've used to measure campaign effectiveness.
✨Collaborative Spirit
This position requires working closely with sales and engineering teams. Think of examples where you've successfully collaborated across departments. Highlight your ability to build relationships and communicate effectively to drive integrated marketing strategies.