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- Tasks: Lead digital marketing strategy and manage a small team to enhance online presence.
- Company: Join a thriving financial technology company making waves in the digital space.
- Benefits: Enjoy hybrid working, extensive healthcare, training budget, and in-office wellness perks.
- Why this job: Perfect for tech-savvy marketers wanting to shape digital strategies and drive impact.
- Qualifications: 5+ years in digital roles with skills in PPC, SEO, and website management.
- Other info: Work two days in Central London and three days from home.
The predicted salary is between 60000 - 65000 £ per year.
A successful financial technology company are looking for an experienced Digital Channel Lead to join the marketing team.
This is a hybrid role – two days per week in their Central London office and three days per week working from home.
As the Digital Channel Lead, you will take ownership of the strategic development and operational excellence of the core digital marketing channels to elevate digital presence and performance. You will be managing a small team of two and will report into the Customer Marketing Director. This role would suit someone who enjoys an equally technical and strategic digital marketing role.
Your key responsibilities as Digital Channel Lead will include leading the strategic planning for all digital channels – identifying emerging digital trends and technologies and driving the strategic development and optimisation of the website – focusing on UX/UI, SEO, conversion rates and content effectiveness. You will take ownership of the marketing technology (MarTech) stack and oversee the strategy and execution of PPC and digital display, email marketing capabilities and in-app marketing. You will also take ownership of reporting and measurement, management of the digital budget and act as the brand champion to ensure adherence to brand guidelines.
The ideal candidate will have 5+ years’ experience in a digital role, to be successful you will have exposure to website building and management with a passion for website development and creating customer journeys. You will have experience of PPC, digital advertising, content management systems for website updates, SEO and an understanding of Google Ads and Google Analytics.
The salary on offer is £60,000 – £65,000 per annum dependent on experience and an exceptional benefits package which includes extensive private healthcare, enhanced sick leave and enhanced maternity and paternity, a generous annual training budget and in-office wellbeing perks such as manicures, massages and barbers.
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Digital Channel Lead - Hybrid Working - £65,000pa employer: Ashdown Group
Contact Detail:
Ashdown Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Channel Lead - Hybrid Working - £65,000pa
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and technologies. Being able to discuss emerging trends during your interview will show that you're proactive and knowledgeable, which is crucial for a role like Digital Channel Lead.
✨Tip Number 2
Prepare to showcase your experience with MarTech stacks and digital advertising strategies. Think of specific examples where you've successfully managed PPC campaigns or optimised website performance, as these will be key talking points in your discussions.
✨Tip Number 3
Brush up on your understanding of UX/UI principles and how they impact customer journeys. Being able to articulate how you’ve improved user experiences in past roles will demonstrate your strategic thinking and technical skills.
✨Tip Number 4
Network with professionals in the financial technology sector. Engaging with industry peers can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach during the interview process.
We think you need these skills to ace Digital Channel Lead - Hybrid Working - £65,000pa
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like PPC, SEO, and website management. Use specific examples to demonstrate your achievements and how they relate to the responsibilities of the Digital Channel Lead role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of emerging trends. Mention your experience with MarTech stacks and how you have successfully led teams in previous roles. Make it personal and show why you want to work for this financial technology company.
Showcase Your Technical Skills: Highlight your technical skills related to website development, Google Ads, and Google Analytics. Provide examples of how you've used these tools to improve digital performance and customer journeys in past positions.
Proofread Your Application: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for a role that involves managing digital channels and brand guidelines.
How to prepare for a job interview at Ashdown Group
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing, especially in areas like PPC, SEO, and website management. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive performance.
✨Understand the Company’s Digital Landscape
Research the financial technology company’s current digital presence and marketing strategies. Familiarise yourself with their website, social media channels, and any recent campaigns. This knowledge will allow you to ask insightful questions and show your genuine interest in the role.
✨Prepare for Team Management Questions
As you'll be managing a small team, be ready to discuss your leadership style and how you motivate and develop team members. Share examples of how you've successfully led teams in the past, focusing on collaboration and achieving shared goals.
✨Demonstrate Your Strategic Thinking
Be prepared to talk about how you approach strategic planning for digital channels. Discuss how you identify emerging trends and technologies, and how you would apply them to enhance the company's digital marketing efforts. This will showcase your ability to think critically and strategically.
