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- Tasks: Lead brand strategy and integrated campaigns for a top children's charity.
- Company: Join Barnardo's, one of the UK's most respected charities focused on children's welfare.
- Benefits: Enjoy a 6% pension, health support, work-life balance, and a cycle to work scheme.
- Why this job: Shape impactful campaigns and lead a creative team making a real difference in communities.
- Qualifications: Experience in brand strategy, team management, and audience insight is essential.
- Other info: Hybrid working model with two days in the London office.
The predicted salary is between 60000 - 70000 £ per year.
Job Title:
Head of Brand and Marketing
Salary:
£60,000 – £70,000 per annum
Contract:
Full-time, Permanent
Location:
Hybrid London office, 2 days/week
Closing date:
Thursday 10th July 2025
Benefits:
- 6% pension
- Health and wellbeing support
- Work-life balance
- Cycle to work scheme
We have a rare opportunity for a Head of Brand and Marketing to join Barnardo\’s, reporting to the Director of Fundraising and Marketing. This is an excellent opportunity to lead a high-performing team and shape the public face of one of the UK’s most respected children’s charities. You’ll drive forward the brand strategy, lead integrated campaigns, and ensure reach to diverse communities across the UK.
As part of this exciting role, you will lead a team of brand, marketing, integration, and creative specialists. You’ll be responsible for embedding the charity’s brand across all touchpoints, delivering impactful campaigns, and managing the paid media strategy. You’ll also oversee audience insight and segmentation, support Children’s Services marketing, and ensure creative output is innovative, inclusive, and effective.
To be successful as the Head of Brand and Marketing , you will need:
- Substantial experience leading brand and marketing strategy in the commercial sector or within a large charity
- Proven ability to manage high-performing teams and complex projects
- Strong understanding of audience insight, paid media, and creative development
- An understanding of the importance of collaboration between marketing and fundraising
If you would like to have an informal discussion, please call Ashby Jenkins.
Ashby Jenkins Recruitment is a specialist charity recruitment agency. We use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector; you can read more about our commitment to diversity here .
We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.
If enough applications are received, the charity reserves the right to end the application period sooner.
If you would like to discuss this role with us, please quote the reference 2639AJ .
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Head of Brand and Marketing employer: Ashby Jenkins Recruitment
Contact Detail:
Ashby Jenkins Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Marketing
✨Tip Number 1
Network with professionals in the charity sector, especially those who have experience in brand and marketing roles. Attend industry events or webinars to connect with potential colleagues and gain insights into the latest trends in charity marketing.
✨Tip Number 2
Research Barnardo's and its current marketing strategies. Familiarise yourself with their campaigns and audience engagement efforts. This knowledge will help you demonstrate your understanding of their brand during any discussions or interviews.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed high-performing teams in the past. Be ready to share specific examples of projects where you led a team to achieve significant results.
✨Tip Number 4
Highlight your understanding of collaboration between marketing and fundraising. Think of ways you can illustrate this in conversations, perhaps by discussing past experiences where you successfully integrated these two areas.
We think you need these skills to ace Head of Brand and Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your substantial experience in leading brand and marketing strategy, especially within the charity sector or commercial environment. Use specific examples that demonstrate your ability to manage high-performing teams and complex projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the charity's mission. Discuss how your skills align with the job requirements, particularly your understanding of audience insight and paid media strategies.
Showcase Relevant Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, mention successful campaigns you've led or innovative strategies you've implemented that resulted in increased engagement or funding.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Ashby Jenkins Recruitment
✨Showcase Your Leadership Skills
As a Head of Brand and Marketing, you'll be leading a team. Be prepared to discuss your previous experiences in managing high-performing teams and how you foster collaboration and creativity within your group.
✨Demonstrate Your Understanding of Brand Strategy
Make sure to articulate your approach to developing and implementing brand strategies. Discuss specific campaigns you've led, focusing on how they reached diverse communities and delivered impactful results.
✨Highlight Your Experience with Audience Insights
Since understanding audience insight is crucial for this role, come equipped with examples of how you've used data to inform marketing strategies. Be ready to explain how you segment audiences and tailor campaigns accordingly.
✨Prepare Questions About Collaboration
Collaboration between marketing and fundraising is key for this position. Prepare insightful questions about how the charity currently fosters this collaboration and share your thoughts on best practices to enhance it.
