At a Glance
- Tasks: Lead sales growth in industrial automation and develop key customer relationships.
- Company: Dynamic engineering firm focused on innovative automation solutions.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Join a collaborative team with excellent career advancement potential.
- Why this job: Make a real impact in a senior role within a cutting-edge industry.
- Qualifications: Proven experience in technical sales and strong commercial awareness.
The predicted salary is between 70000 - 90000 £ per year.
Salary: Dependent on experience
Location: Warwick
Contract: Permanent
Hours: Monday to Thursday, 7:30am–4:15pm and Friday, 7:30am–2:45pm
Role Summary
We are recruiting for a Technical Sales Director - Industrial Automation to lead sales growth across technical industrial markets, with a focus on motion control, power transmission, automation, machinery upgrades and engineered solutions. This is a senior leadership role suited to someone with a strong technical sales background who can develop commercial strategy, build key customer relationships and identify growth opportunities across OEMs, machine builders, manufacturing businesses and industrial end users. The successful candidate will be technically credible, commercially driven and capable of leading strategic sales activity within a specialist engineering environment.
Role & Responsibilities
- Lead business development and sales growth across industrial automation, power transmission, motion control and engineered solutions.
- Develop and deliver the sales strategy across key accounts, target customers and new market opportunities.
- Build senior-level relationships with OEMs, machine builders, manufacturing customers and industrial end users.
- Identify opportunities for machinery upgrades, automation improvements, component supply, retrofit projects and technical solutions.
- Work closely with engineering teams to shape customer‑specific solutions that are technically and commercially viable.
- Support key customer visits, technical presentations, commercial negotiations and strategic account development.
- Own sales forecasting, pipeline management, margin performance and commercial planning.
- Provide leadership, direction and support to the wider sales function.
- Identify market trends, customer needs and new opportunities to support long‑term business growth.
Key Skills & Experience
- The Technical Sales Director - Industrial Automation will need a proven background in senior technical sales, business development, sales management or commercial leadership within an engineering, manufacturing or industrial automation environment.
- Strong experience selling technical products, engineered solutions, automation systems, machinery upgrades or industrial components.
- Technical understanding of areas such as motors, drives, gearboxes, geared motors, brakes, clutches, linear motion, sensors, safety products, web handling or tension control.
- Proven ability to develop sales strategy, grow revenue and manage commercially important customer relationships.
- Confident engaging with senior stakeholders, engineering teams, maintenance teams, production leaders and procurement contacts.
- Strong commercial awareness across pricing, margin, forecasting, pipeline management and account development.
- Able to understand customer applications and identify opportunities to improve performance, reliability, safety or efficiency.
- Experience selling into manufacturing, automation, machinery, converting, packaging, printing or wider industrial markets would be advantageous.
- Previous sales leadership or team management experience would be highly beneficial.
Candidate Profile
This Technical Sales Director - Industrial Automation role will suit someone already operating in a senior technical sales, sales management or business development leadership position. You will be commercially strong, technically credible and comfortable operating at both strategic and hands‑on customer level. The role requires someone who can lead growth, build trusted customer relationships and work closely with engineering teams to deliver the right technical solution. This is an excellent opportunity for a Technical Sales Director - Industrial Automation to take ownership of sales growth within a specialist technical engineering environment.
Technical Sales Director - Industrial Automation in Warwick employer: Ashby Finance
Join a forward-thinking company in Warwick that values innovation and technical expertise, offering a dynamic work culture where collaboration and professional growth are at the forefront. As a Technical Sales Director in Industrial Automation, you will benefit from a supportive environment that encourages leadership and strategic thinking, alongside competitive remuneration and flexible working hours. With opportunities to engage with key industry players and shape the future of automation solutions, this role promises a rewarding career path in a thriving engineering sector.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Sales Director - Industrial Automation in Warwick
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their needs. This shows you’re genuinely interested and knowledgeable.
✨Tip Number 3
Practice your pitch! Be ready to explain your technical sales experience and how it can benefit potential employers. Tailor your message to highlight your strengths in areas like automation and engineered solutions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Technical Sales Director - Industrial Automation in Warwick
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Technical Sales Director role. Highlight your experience in technical sales, business development, and any specific achievements in industrial automation. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for industrial automation and how you can drive sales growth. Remember, we love a good story!
Showcase Your Technical Knowledge:Since this role requires a strong technical background, don’t shy away from showcasing your knowledge of motion control, power transmission, and engineered solutions. We’re looking for someone who can speak the language of our industry!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at Ashby Finance
✨Know Your Technical Stuff
Make sure you brush up on your technical knowledge related to industrial automation, motion control, and power transmission. Be ready to discuss specific products and solutions you've sold in the past, as well as how they can benefit potential customers.
✨Showcase Your Sales Strategy Skills
Prepare to talk about your experience in developing sales strategies. Think of examples where you've successfully identified growth opportunities or built key customer relationships. This will demonstrate your ability to lead sales growth effectively.
✨Engage with Real Scenarios
Be ready to discuss real-life scenarios where you've had to engage with senior stakeholders or engineering teams. Highlight how you shaped customer-specific solutions and managed commercial negotiations to close deals.
✨Research the Company and Market Trends
Before the interview, do your homework on the company and its position in the industrial automation market. Understanding current trends and challenges will help you speak confidently about how you can contribute to their growth and success.
