At a Glance
- Tasks: Create and manage engaging content for our nursery brands across various platforms.
- Company: Join one of the UK's largest nursery groups with a vibrant culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and collaboration.
- Why this job: Shape brand identity and make a real impact in children's education.
- Qualifications: Strong writing and design skills, experience with Adobe Creative Suite and WordPress.
The predicted salary is between 30000 - 40000 £ per year.
Location: Hybrid remote | Milton Keynes office (Wednesdays) | Reports to: Head of Sales & Marketing
About Us
Ashbourne Day Nurseries is one of the UK's largest nursery groups, with 40 settings nationwide. The group includes sister companies: Fafunia, a UK designer and manufacturer of nursery furniture, and Crestmark, a childcare-focused facilities management company. This is a period of significant growth and transformation across the group, and you will play a central role in shaping how our brands look, sound and feel.
The Role
We are looking for a talented content and brand professional to own the planning, production and distribution of written and visual content across Ashbourne Day Nurseries, Ashbourne Recruitment and Fafunia. You will ensure everything we publish - from a nursery blog post to a Fafunia product page - is on-brand, high-quality and commercially effective. You will work closely with the Head of Sales & Marketing, executing against a clear strategic direction while bringing creativity and initiative to every brief. The role is hybrid remote, with 1-2 days in the office per week (Milton Keynes) with a mandatory Wednesday in office. This role is maternity cover.
Key Responsibilities
- Written Content: Plan, write and edit content across the Ashbourne and Fafunia brands, including web copy, blog content (long and short form), PR and internal communications, video scripts and campaign copy. Upload and maintain all written content on the CMS (WordPress), ensuring it meets brand guidelines and is optimised for search and readability.
- Visual Content & Design: Produce design assets for print (banners, flyers, posters, signage) and digital (social media, web, email) using Adobe Creative Suite and Canva, often leaning on templates. Manage relationships with agency partners and freelancers to coordinate production of visual assets and templates where needed. Upload, format and quality-check all visual materials on the CMS, ensuring consistency with brand standards.
- Photography/Videography Management: Commission and brief photographers for nursery and product photo and video shoots across the estate. Manage the group image library, maintaining organised, up-to-date and brand-compliant photography across all 40 sites. Maintain visual standards and consistency across settings, identifying gaps and scheduling shoots proactively.
- Campaign Management: Contribute to the planning and delivery of key marketing campaigns, particularly those with significant content requirements.
- Brand Management: Act as brand custodian across the group, ensuring brand standards are upheld in every piece of copy, design and visual output at every level of the business. Execute brand design work including signage, merchandise, digital assets and collateral, working to strategic direction from the Head of Sales & Marketing and Sales & Marketing Director. Support brand development and refresh projects, producing materials for new or evolving brand identities across the group.
Skills & Experience
- Strong portfolio demonstrating excellent copywriting, editorial and design work.
- Highly proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva.
- Confident working in WordPress or similar CMS platforms, including content upload, formatting and basic page building.
- Proficient in Microsoft Office and Google Workspace.
- Solid understanding of brand identity, tone of voice and visual consistency.
- Experience coordinating with external agencies, freelancers or photographers.
- Digital marketing knowledge and experience (desirable).
- Basic video editing skills (desirable).
What We Are Looking For
- Exceptional attention to detail across both copy and design.
- A sharp design eye and strong aesthetic sensibility.
- Naturally creative, with the initiative to solve problems and bring new ideas without being asked.
- Comfortable working across multiple brands simultaneously and flexing tone between B2C (Ashbourne) and B2B (Fafunia, Crestmark) audiences.
- Organised and deadline-driven, able to manage competing priorities across a multi-site business.
- Curious, experimental and always looking to raise the bar.
Marketing & Content Manager in High Wycombe employer: Ashbourne Day Nurseries Group
Ashbourne Day Nurseries Group is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and initiative are highly valued. With a strong focus on employee growth and development, team members benefit from hybrid working arrangements and the opportunity to contribute to meaningful projects across multiple brands in a supportive environment. Located in Milton Keynes, employees enjoy a dynamic workplace that encourages innovation while maintaining a commitment to high-quality standards in childcare and brand management.
Contact Details:
Ashbourne Day Nurseries Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Content Manager in High Wycombe
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content creation and design. Make it easy for potential employers to see what you can do – they’ll love seeing your creativity in action!
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their tone of voice and visual identity so you can speak confidently about how you’d fit into their team and contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing & Content Manager in High Wycombe
Some tips for your application 🫡
Show Off Your Writing Skills:Make sure your application showcases your best writing. Whether it's a cover letter or your CV, we want to see your flair for words and how you can adapt your tone to fit different brands. Remember, this role is all about content, so let your writing shine!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We love seeing how you can connect your background to what we do at Ashbourne Day Nurseries.
Highlight Your Creative Side:Since this role involves a lot of creative content production, don’t forget to include examples of your design work or any campaigns you've managed. We want to see how you can bring ideas to life visually, so share your portfolio if you have one!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Ashbourne Day Nurseries Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Ashbourne Day Nurseries and its sister companies. Understand their brand identities, target audiences, and recent campaigns. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Portfolio
Bring a strong portfolio that highlights your best copywriting and design work. Make sure to include examples relevant to both B2C and B2B contexts, as this role requires flexibility in tone. Be ready to discuss the thought process behind each piece.
✨Demonstrate Your Creative Problem-Solving Skills
Prepare to share specific examples of how you've tackled challenges in previous roles. Whether it’s managing multiple projects or coordinating with freelancers, showing your initiative and creativity will impress the interviewers.
✨Familiarise Yourself with CMS and Design Tools
Brush up on your skills with WordPress and Adobe Creative Suite. Be prepared to discuss your experience with these tools and how you've used them to create engaging content. If possible, bring along a laptop to demonstrate your proficiency during the interview.
