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For Companies At a Glance
- Tasks: Manage and develop relationships in the IT channel ecosystem while driving new business.
- Company: Established international brand with a people-first culture and ethical values.
- Benefits: Competitive salary, bonuses, car allowance, and flexible remote working.
- Other info: Supportive culture with opportunities for international collaboration and career growth.
- Why this job: Join a growing company where you can make a real impact and accelerate your career.
- Qualifications: Experience in B2B sales, strong relationship-building skills, and a passion for technology.
The predicted salary is between 50000 - 50000 ÂŁ per year.
Key Details
- Contract Type: Full-time (UK contract)
- Location: Flexible/remote as this is a field sales / outside sales role, but candidates must be within the North, e.g., the Yorkshire and West Yorkshire regions or the Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions.
- Compensation: guideline ÂŁ50,000 gross per annum to start + benefits (car) + bonus
- Career Level: open / mid-level
About the Company
Our client is an established international brand operating across the B2B technology and consumer electronics sector, especially in the channel/distributor/reseller/partner ecosystem. Their portfolio spans printers, networking, storage and data management, cloud computing, security, licensing, and related hardware, software, and services. They retain a people-first culture that values collaboration over corporate politics and are known for balancing competitive pricing with high-quality, value-driven solutions. They focus on respectable, profitable, and growing smaller and mid-size clients.
The Role
As a Channel Account Manager, you will manage and develop relationships across Northwest (Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions), with exposure to broader European and EMEA deals at times. This role focuses on strengthening partnerships within the IT channel ecosystem (the world of OEMs, resellers, VARs, and distributors). You will focus on existing accounts, adding value through relationship management, commercial insight, and cross and up-selling, while also bringing in new clients. Both development (“farming”) and opportunity identification (“hunting”) skills will be needed. This role is a field sales / outside sales role with strategic mapping and operational travel to clients, with new prospects and business development being key.
What We’re Looking For
- Previous experience in a B2B sales or commercial role, ideally within technology / IT
- Familiarity or interest in IT/Tech, HW, SW, and associated services or solutions
- Strong relationship-building and communication skills (for business development) & cross-selling, up-selling and strategic development of partners
- A value-led sales mindset focused on long-term partnerships rather than transactional selling
- Expertise/motivation to develop within the IT channel/reseller/VAR/distributor world
- Both strategic and operational level thinking
This position is well suited to a junior or mid-level professional looking to accelerate their career within the technology channel.
Why Join?
This is an exciting opportunity to join a growing mid-size company with a clear commitment to ethical, sustainable growth and people-centric values. Employees consistently highlight the supportive culture, international collaboration, and emphasis on quality and value rather than pure price competition. The role offers genuine flexibility through hybrid/remote working — an approach the company continues to embrace while many organisations are scaling back.
Channel Sales Specialist in Stoke-on-Trent employer: ASG International
Contact Detail:
ASG International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Sales Specialist in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who are already in the B2B tech space. A friendly chat can lead to valuable insights or even referrals that could land you an interview.
✨Tip Number 2
Prepare for those interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you showcase your relationship-building skills and demonstrate your value during the conversation.
✨Tip Number 3
Don’t just wait for job openings to pop up! Be proactive and reach out directly to companies you admire. Express your interest in potential roles and how you can contribute to their growth in the IT channel ecosystem.
✨Tip Number 4
Finally, apply through our website! We’re all about making connections and helping you find the right fit. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of channel sales.
We think you need these skills to ace Channel Sales Specialist in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Channel Sales Specialist role. Highlight your B2B sales experience, especially in tech, and showcase those relationship-building skills that we value so much.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the IT channel and how your experience aligns with our people-first culture. Keep it engaging and personal!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and examples to demonstrate your success in sales, relationship management, and any cross-selling or up-selling you've done.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at ASG International
✨Know Your Stuff
Make sure you brush up on the company's products and services, especially in the B2B tech space. Familiarise yourself with their portfolio, including printers, networking, and cloud computing solutions. This will show your genuine interest and help you speak confidently about how you can add value.
✨Showcase Relationship Skills
Since this role is all about relationship management, be ready to share examples of how you've successfully built and maintained client relationships in the past. Think of specific instances where your communication skills led to successful outcomes, as this will resonate well with the interviewers.
✨Balance Farming and Hunting
Prepare to discuss your experience in both 'farming' existing accounts and 'hunting' for new clients. Highlight any strategies you've used to identify opportunities for cross-selling or upselling, as well as how you've approached new business development. This balance is crucial for the role.
✨Emphasise a Value-Led Mindset
The company values long-term partnerships over transactional selling, so be sure to convey your understanding of this approach. Share your thoughts on how building trust and delivering value can lead to sustainable growth, and how you plan to implement this mindset in your work.